How to Build and Grow a Newsletter as a Business Model

[StrikingViper69]

RE Ghost: You can host it on an Amazon Lightspeed account for $5/mo and have none of the restrictions on subscribers that Ghost.org has.

 

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[MTF]

I'm alive. What a PAINFUL process, good grief. Yes, I'm 2 days late, but...it was either this or nothing.

It was pure agony to power through all the objections my brain was throwing at me. I have written 3 different articles and deleted all of them. Not fun. I was VERY close to deleting this one too

I finally settled on a topic and powered through it. I'm satisfied with the result (mostly because I hit the publish button, lol). But dear Lord, it took me sooo much time. Now I feel like I know better what was stopping me, so next issue will be easier for me to produce.

Here it is:

Words, Words, Words!

Language controls your thoughts – but you control your language

waltermoraschinelli.substack.com

Things I've figured out:

• I need more notes - I recently deleted all of my old notes because they got too messy. I restarted about a month ago with Obsidian, but I'm still building a knowledgebase.
• I've done 0 editing and re-reading. There will be the occasional typo as I'm human, but I know how it'd end if I were to edit my writing. I'd publish my 1st issue in 2030. I'm ok with the current writing quality, so that's a relief.
• Self-sabotage is not cool. I need to listen to my brain less.
• I should dedicate 10 or so minutes every day to reflect on topics. I feel like I rushed through it all in the last 2-3 days. I guess what I need is to actually manage my time in regards to the newsletter.

Things I want to figure out:

• The optimal length. This first attempt is at ~1.000 words. I just wanted to get it out. I'll experiment with different lengths now that I have a better idea of what goes into the project.
• Have an idea of topics I want to talk about. Right now I plan to go very wide and see if there's anything I enjoy writing about in particular.
• You know...get some subscribers I want to write at least 2 more issues, maybe 3 before I look into promotion. I want to have at least have 2-3 extra issues ready to publish so I know I'm committed.

That's awesome! I'm very happy to see that you followed through and got it done. Now that you have the first issue live, there are no obstacles anymore. It only comes down to writing (and marketing it).

A little bit of feedback on your article:

But let’s go back to words and why they matter.

I was told by a professional editor to avoid structures like that because they make the reader feel as if what you wrote before that "But let's go back to [the main topic]" is irrelevant and unimportant.

Words will make you free, if you use them correctly. Languages have so many different ways

You didn't finish this thought.

Our brains, especially in heated situations, is easily confused

Our brains are, not is

This is most commonly seen when people are giving you useful advice, but you aren’t willing to listen to it. And in self-talk.

A very abrupt and unexpected transition into the second sentence. IMO, it would be clearer if you wrote "You can also notice this problem when you talk to yourself."

A more elegant way of beginning a conversation in this fashion is simply by saying: “Hey, are you free now?”

Are you used to starting your sentences with “to be honest” or “I’m not gonna lie”? These are destructive speech patterns that imply you’re lying every time you don’t preface your sentences with them.

Luckily, there is a straightforward solution: abolish these phrases from your vocabulary.

I'd transition from one example into another more smoothly as this also sounds like an abrupt change of the topic.

Depending on the topic/issue/style, sometimes it's also a good idea to end the issue with something related to the opening of the article or a more general observation as otherwise it results in an unexpected, abrupt end.

Having said that, again, I'm super happy you took action, overcame your perfectionism, and published it for everyone to see. It takes courage and it takes discipline. But most importantly, it's the first real step that most people fail to take. Once you take that first step, it's way easier to keep going.

 

[MTF]

RE Ghost: You can host it on an Amazon Lightspeed account for $5/mo and have none of the restrictions on subscribers that Ghost.org has.

Yes, self-hosted is an option but IMO you need to be technically-inclined or you'll get frustrated as it's not like WordPres.

I'd rather use Ghost.org as they resolve any issues super fast and I don't have to worry I'll break something. It's also super fast, secure, and in general I prefer to outsource any technical stuff.

 

[Andy Black]

As for the thank-you page, in my mind the thank-you page is the page after someone confirms a subscription (which Ghost does have). Otherwise they can get access to a page with some subscriber-only resources and never actually confirm.

There should be two ThankYou pages.

The first one where we tell them to check their inbox for a confirmation email etc, and potentially then send them to some other free or paid resource.

The second ThankYou page is for when people confirm their subscription. Again we can give instructions and point them to some free or paid resource.

 

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[MTF]

There should be two ThankYou pages.

The first one where we tell them to check their inbox for a confirmation email etc, and potentially then send them to some other free or paid resource.

The second ThankYou page is for when people confirm their subscription. Again we can give instructions and point them to some free or paid resource.

Pretty sure you could customize it on a higher level that lets you customize the theme (but that would require changing the code). I understand it may be frustrating to some people.

 

[redshift]

I think that the percentage of profits is terrible for newsletter creators as platforms that do that (like Substack) don't help you with marketing. They get a percentage for doing nothing. With Ghost, you're paying for more subscribers but it won't get more expensive just because you make more money.

It works great for my use case, i.e blog + newsletter as a marketing channel for an app, which isn't the topic of thread I suppose. But I would think for existing writers who are getting into newsletters but not necessarily very business oriented, it would be less hassle to worry about the monthly payment with a growing list. But I guess they have revue, substack etc for that and can switch over once they have more experience.

Anyway, I misunderstood their business model, seems like the pricing is only for "Ghost Pro", which is them handling all the hosting etc. Ghost itself is open source and you can host it on your own website for free, which is actually quite nice

 

[Madame Peccato]

Thank you for your update @Madame Peccato , have subscribed and will follow with interest.

Not only have I found this helpful, I also realise I need to get myself into gear and start a newsletter, get out of my comfort zone, darken the page as @Andy Black once wrote, and develop my skills.

Thanks once again for posting.

Thank you so much! I look forward to your first issue

That's awesome! I'm very happy to see that you followed through and got it done. Now that you have the first issue live, there are no obstacles anymore. It only comes down to writing (and marketing it).

A little bit of feedback on your article:

I was told by a professional editor to avoid structures like that because they make the reader feel as if what you wrote before that "But let's go back to [the main topic]" is irrelevant and unimportant.

You didn't finish this thought.
Our brains are, not is

A very abrupt and unexpected transition into the second sentence. IMO, it would be clearer if you wrote "You can also notice this problem when you talk to yourself."

I'd transition from one example into another more smoothly as this also sounds like an abrupt change of the topic.

Thank you sooo much for all these, I fixed everything now.

Depending on the topic/issue/style, sometimes it's also a good idea to end the issue with something related to the opening of the article or a more general observation as otherwise it results in an unexpected, abrupt end.

Yes, I thought the end was a little too abrupt, but at that point I just wanted to hit the publish button. I now added a better ending. Thanks!

Having said that, again, I'm super happy you took action, overcame your perfectionism, and published it for everyone to see. It takes courage and it takes discipline. But most importantly, it's the first real step that most people fail to take. Once you take that first step, it's way easier to keep going.

Yes! I feel like I know better what to look for in my upcoming reads for material I could use.

Thanks for all the encouragement everyone.

 

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[MTF]

4 weeks since I officially launched my new newsletter, I now have 116 subscribers. Here's how I got them:

• roughly between 30-50 people subscribed from this forum,
• roughly 50-60 people signed up because of an ad in a newsletter I sponsored,
• roughly 15 people signed up from Reddit where I soft promoted my website,
• a couple of people signed up from a LinkedIn post published by my subscriber (thank you!),
• there may have been a few word of mouth sign-ups as well.

As you can see, even without this forum, as a guy with zero authority in this niche I was able to gain at least 75 subscribers for just $50 in total.

I haven't focused that much on marketing yet since I wanted to add a few more issues. Now that I'll be at issue 10 this Sunday (and each issue is up to a few thousand words long), I think I'll have enough to be considered a "serious" newsletter so I'll have to think of ways to promote it better and more consistently.

 

[StrikingViper69]

4 weeks since I officially launched my new newsletter, I now have 116 subscribers. Here's how I got them:

• roughly between 30-50 people subscribed from this forum,
• roughly 50-60 people signed up because of an ad in a newsletter I sponsored,
• roughly 15 people signed up from Reddit where I soft promoted my website,
• a couple of people signed up from a LinkedIn post published by my subscriber (thank you!),
• there may have been a few word of mouth sign-ups as well.

As you can see, even without this forum, as a guy with zero authority in this niche I was able to gain at least 75 subscribers for just $50 in total.

I haven't focused that much on marketing yet since I wanted to add a few more issues. Now that I'll be at issue 10 this Sunday (and each issue is up to a few thousand words long), I think I'll have enough to be considered a "serious" newsletter so I'll have to think of ways to promote it better and more consistently.

that's pretty cool! How much time are you putting into the newsletter?

 

[MTF]

that's pretty cool! How much time are you putting into the newsletter?

I primarily spend time writing new issues. To write them, I first need to read a lot because they're based on the books that I read.

It's usually up to a couple of hours spent reading a day and then 5-10 hours to write and edit (countless times) each new issue.

I also write some comments and posts on Reddit but that's no more than a couple of hours a week.

 

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[redshift]

4 weeks since I officially launched my new newsletter, I now have 116 subscribers. Here's how I got them:

• roughly between 30-50 people subscribed from this forum,
• roughly 50-60 people signed up because of an ad in a newsletter I sponsored,
• roughly 15 people signed up from Reddit where I soft promoted my website,
• a couple of people signed up from a LinkedIn post published by my subscriber (thank you!),
• there may have been a few word of mouth sign-ups as well.

As you can see, even without this forum, as a guy with zero authority in this niche I was able to gain at least 75 subscribers for just $50 in total.

I haven't focused that much on marketing yet since I wanted to add a few more issues. Now that I'll be at issue 10 this Sunday (and each issue is up to a few thousand words long), I think I'll have enough to be considered a "serious" newsletter so I'll have to think of ways to promote it better and more consistently.

Nice growth. Curious what your monetization strategy for the newsletter is ?

 

[MTF]

Nice growth. Curious what your monetization strategy for the newsletter is ?

I have a few ideas in mind. One of them is a private online community/mastermind, perhaps with regular calls with people influential in the niche. For example, pro athletes, adventurers, philosophers, etc.

Sponsorship may be an option as well if there's a good fit though I'd rather prefer a long-term relationship with a brand I believe in (for example, it would be cool to partner up with Strava).

Live events or "discomfort workshops" could be also interesting but that would be hard to scale and logistics would be an issue as well. But it's doable.

For now, my priority is to build it, understand the newsletter industry better, and then see where it takes me.

 

[Andy Black]

I have a few ideas in mind. One of them is a private online community/mastermind, perhaps with regular calls with people influential in the niche. For example, pro athletes, adventurers, philosophers, etc.

Sponsorship may be an option as well if there's a good fit though I'd rather prefer a long-term relationship with a brand I believe in (for example, it would be cool to partner up with Strava).

Live events or "discomfort workshops" could be also interesting but that would be hard to scale and logistics would be an issue as well. But it's doable.

For now, my priority is to build it, understand the newsletter industry better, and then see where it takes me.

I presume Ghost allows you to create membership levels so paid subscribers get access to content others don’t? Does it allow different tiers of paid subscribers too?

What about emailing subscribers and asking if they’d be interested in A or B? Maybe you can start earning already?

I got my first paid subscribers to a recent incarnation of my course membership by posting a very simple message to my Facebook profile. I only had about 1k friends (and many of those are actual family and friends!):

• Just start already

 

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[MTF]

I presume Ghost allows you to create membership levels so paid subscribers get access to content others don’t? Does it allow different tiers of paid subscribers too?

What about emailing subscribers and asking if they’d be interested in A or B? Maybe you can start earning already?

I got my first paid subscribers to a recent incarnation of my course membership by posting a very simple message to my Facebook profile. I only had about 1k friends (and many of those are actual family and friends!):

• Just start already

I'm not a fan of monetizing so quickly. With so few people, it's not worth my time to offer anything for sale as it would distract me from the main job for now (creating new issues to establish a solid archive). And with an online community, it would suck if there were only a few people active there (and probably not even that as usually only 1% of people actively participate).

 

[Andy Black]

I'm not a fan of monetizing so quickly. With so few people, it's not worth my time to offer anything for sale as it would distract me from the main job for now (creating new issues to establish a solid archive). And with an online community, it would suck if there were only a few people active there (and probably not even that as usually only 1% of people actively participate).

This is interesting.

When running paid ads for clients I live by cost, revenue, and ROI. My job is to get profitable asap, and then scale the heck out of it.

However, I personally don’t try to monetise at all when I’m in online communities or have 1-2-1 chats. I prefer to figure out how to help folks, and let those who want to pay come through of their own accord. (Not saying this is the only way but it’s what’s worked for me to date.) I prioritise building relationships over monetising.

Is there an argument for finding out sooner rather than later what your subscribers are willing to pay for? And could you find that out with just 160 subscribers?

Or could you just ask people what they’d like to see next and get into email conversation with those that reply (let’s call them your hyper-responsives)? Maybe even hop on a quick call with your most responsive subscribers and get to actually meet them?

While your list is small you can do things that don’t scale.

I went through a period of sending personal Loom welcome videos to people who signed up to my paid memberships. Can you do that with your free subscribers? It will make you stand out from the crowd, get you into amazing conversations, and build deeper relationships with your subscribers.

You don’t have to do it forever, but it might help at the beginning.

 

[Andy Black]

Might be worth checking out this newsletter about newsletters:

• Discover the secrets to building a profitable newsletter - NEWSLETTER BLUEPRINT

 

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[MTF]

When running paid ads for clients I live by cost, revenue, and ROI. My job is to get profitable asap, and then scale the heck out of it.

You're selling products/services directly. I'm building an audience. I know you aren't that big of a fan of this model.

For me, this newsletter is sort of like a real-world marketing lesson. I don't have confidence in my marketing skills so this it also a learning project. My priority is to focus on getting more subscribers rather than making a few bucks. My costs are very low now.

Also, it's possible this newsletter will never be my primary money-maker but it will uncover needs in the newsletter industry I'll be able to solve with something else. So it's mostly an educational "let's do it and see what happens" kind of a project.

Oh, and by the way, I'm making some pennies off the newsletter already. I created a Resources page with affiliate links and have made $1.64 so far lol.

Is there an argument for finding out sooner rather than later what your subscribers are willing to pay for? And could you find that out with just 160 subscribers?

I don't think it's going to help me much. Even if people say they would be interested in an online community, it makes no sense to launch it now. Same with virtually every low-priced product except for maybe coaching and that's something I'm not interested in.

Or could you just ask people what they’d like to see next and get into email conversation with those that reply (let’s call them your hyper-responsives)? Maybe even hop on a quick call with your most responsive subscribers and get to actually meet them?

if I asked people what they'd like to see next I'd feel obligated to write what they tell me they want to see. I don't write well when I follow someone else's instructions and prefer to trust my own judgment in this.

I went through a period of sending personal Loom welcome videos to people who signed up to my paid memberships. Can you do that with your free subscribers? It will make you stand out from the crowd, get you into amazing conversations, and build deeper relationships with your subscribers.

I send a personal (non-automated) email to each new subscriber asking about their thoughts, suggestions, etc. I had a few conversations already but the response rate is generally low (a few people out of 100+ emails).

(I didn't send one to you because you said you signed up out of curiosity).

Might be worth checking out this newsletter about newsletters:

• Discover the secrets to building a profitable newsletter - NEWSLETTER BLUEPRINT

Thanks, I subscribed to it.

 

[redshift]

I have a few ideas in mind. One of them is a private online community/mastermind, perhaps with regular calls with people influential in the niche. For example, pro athletes, adventurers, philosophers, etc.

Sponsorship may be an option as well if there's a good fit though I'd rather prefer a long-term relationship with a brand I believe in (for example, it would be cool to partner up with Strava).

Live events or "discomfort workshops" could be also interesting but that would be hard to scale and logistics would be an issue as well. But it's doable.

For now, my priority is to build it, understand the newsletter industry better, and then see where it takes me.

Nice. Makes sense. I think a podcast would work well too for this topic. It's fairly niche and "Discomfort Club" already has a catchy name to it. That could feed into the private calls or as a Q&A session with the speaker.

 

[MTF]

Nice. Makes sense. I think a podcast would work well too for this topic. It's fairly niche and "Discomfort Club" already has a catchy name to it. That could feed into the private calls or as a Q&A session with the speaker.

Maybe in the future though I'd rather dedicate myself to writing as that's where I can provide most value.

 

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[DWX]

I know it's early days, but how do you plan on scaling the traffic side of things?

 

[MTF]

I know it's early days, but how do you plan on scaling the traffic side of things?

Not yet that big of a concern for me to scale it fast as I still need to find my unique voice for this project but here are a few ideas:

• Promoting my newsletter a bit more often in the David Goggins subreddit where I'm active.
• Using Reddit Ads for bigger subreddits where I don't want to post but where an ad could work.
• Buying more ads in relevant newsletters.
• Sponsoring YouTube creators in my niche.
• Sponsoring podcasts in my niche.
• Play with SparkLoop — The #1 Referral Tool For Newsletters (referral marketing). At $99/month it doesn't make sense now but may be useful in the future.
• Google search should account for some traffic soon as my articles are very long and should be eventually found when people search for the books I cover.

I also just answered all Reddit posts I could find in the top results of Google where people ask for books similar to David Goggins's Can't Hurt Me and linked to my heavily upvoted post in r/davidgoggins. That post in turn leads to my website. Since I linked to this Reddit post and not directly to my website I hope my comments won't get removed and will drive some consistent traffic.

I think that the biggest challenge for newsletters is to get to 1,000 people. After that, word of mouth should help grow faster.

 

[Andy Black]

Play with SparkLoop — The #1 Referral Tool For Newsletters (referral marketing). At $99/month it doesn't make sense now but may be useful in the future.

I’m itching to play with something like this.


I’m curious if you can get videos made out of your articles and post them to YouTube.

 

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[MTF]

I’m curious if you can get videos made out of your articles and post them to YouTube.

Way too much work and cost considering they've been going up to 4,000+ words recently. I'd rather pay someone to feature my newsletter than deal with the massive headaches of video production (and the risk of getting banned from YouTube as I've already experienced once with my sizeable channel).

As a side note, it's interesting to see how different approaches we have. It seems like you want to go in many directions right away while I'm a guy who'd rather focus on as few things as possible.

 

[DWX]

Not yet that big of a concern for me to scale it fast as I still need to find my unique voice for this project but here are a few ideas:

• Promoting my newsletter a bit more often in the David Goggins subreddit where I'm active.
• Using Reddit Ads for bigger subreddits where I don't want to post but where an ad could work.
• Buying more ads in relevant newsletters.
• Sponsoring YouTube creators in my niche.
• Sponsoring podcasts in my niche.
• Play with SparkLoop — The #1 Referral Tool For Newsletters (referral marketing). At $99/month it doesn't make sense now but may be useful in the future.
• Google search should account for some traffic soon as my articles are very long and should be eventually found when people search for the books I cover.

I also just answered all Reddit posts I could find in the top results of Google where people ask for books similar to David Goggins's Can't Hurt Me and linked to my heavily upvoted post in r/davidgoggins. That post in turn leads to my website. Since I linked to this Reddit post and not directly to my website I hope my comments won't get removed and will drive some consistent traffic.

I think that the biggest challenge for newsletters is to get to 1,000 people. After that, word of mouth should help grow faster.

I always heard that Redditors are quick to lament those who link externally?

Props for your success there, though. If you can get a few more popular posts going, it could be a nice little faucet for your newsletter.

 

[MTF]

I always heard that Redditors are quick to lament those who link externally?

Props for your success there, though. If you can get a few more popular posts going, it could be a nice little faucet for your newsletter.

I'm promoting very rarely and very carefully. And the subreddit where I participate is thankfully not like stereotypical Reddit (I guess hard to be a David Goggins fan and whine about everything).

 

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[Andy Black]

As a side note, it's interesting to see how different approaches we have. It seems like you want to go in many directions right away while I'm a guy who'd rather focus on as few things as possible.

That’s me trying to find a marketing channel/strategy that might work long term, and make use of the assets you’re already building.

“What’s the extra twist you can do on the end of what you’re already doing?”
(Blaise Brosnan)

You’ve already done the reading, research, writing, and editing. 20 hours worth per newsletter issue?

I’m sure you could create sub 60 second videos that get just one point across in each. There’s software out there to help do this, and there’s people doing this affordably.


My thoughts on YouTube are that you could create short videos that are summaries/key points from some of the books you’ve read and issues you’ve published. There’s whole channels of book summaries, and whole channels just of YouTube shorts. If you have the videos you can get them posted to other platforms too.

Maybe they’re evergreen topics or questions and people will find your videos on YouTube and Google for years to come.

Maybe those videos get embedded into the online newsletter issue? This would increase time on site, which helps SEO. And YouTube videos rank well on Google.

I’d also want a value exchange from newsletter subscribers who will never buy. A great value exchange could be that free newsletters direct them to free videos, and they in turn watch, like, comment on, and share (which helps get those videos their initial traction).

Oh, and I liked Nicolas Cole’s thinking that your main asset isn’t the social media channel, or even your email list. Your main asset is the content that gets people onto your list. Build that library of newsletters, videos, etc and take it from platform to platform.

“Don’t tell the same people different things. Tell different people the same things.”

 

[MTF]

My thoughts on YouTube are that you could create short videos that are summaries/key points from some of the books you’ve read and issues you’ve published. There’s whole channels of book summaries.

That's a good idea. I may do that in the future. For now I'm exploring partnerships/sponsorships with influencers to "borrow" their trust and reputation.

Oh, and I liked Nicolas Cole’s thinking that your main asset isn’t the social media channel, or even your email list. Your main asset is the content that gets people onto your list. Build that library of newsletters, videos, etc and take it from platform to platform.

“Don’t tell the same people different things. Tell different people the same things.”

That makes sense, thanks.

 

[GSF]

I’m sure you could create sub 60 second videos that get just one point across in each. There’s software out there to help do this, and there’s people doing this affordably.

This could work well with tiktok with even shorter simpler edited clips.

 

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[MTF]

How to Turn a Newsletter Into a Fastlane Venture

To exercise my idea muscle, I brainstormed a list of thoughts on how you can take a newsletter and grow it into a proper Fastlane business. It's not super well organized since the idea was just to get me thinking but I hope it'll be useful.

1. In its essence, a newsletter is a vehicle to create a customer list. This isn't always a person who's going to buy something from you but they trusted you enough to give you their email address. And if they stay on your list, this means they trust you even more and find value in what you send them. This is a strong foundation for a business relationship, arguably more than just having a blog reader (without a newsletter), let alone a social media follower.
2. A newsletter by itself can be a Fastlane venture. You turn it into a product by offering a paid tier. I'd argue, though, that most newsletters (apart from finance/investment/B2B), no matter how good, won't be able to get many paying subscribers just for the content alone. So this means that a newsletter alone in most cases is NOT a business.
3. Another common way to make money from the newsletter in itself is to sell advertising. Some newsletters turned into multi-million-dollar businesses this way. To make this work, your topic needs to be broad enough to appeal to thousands of people (since you'll need probably 100,000+ subscribers to make good money off advertising) and attract big advertisers willing to pay at least a few thousand dollars per spot. If you can get a sponsor to sponsor you long-term, it can be a nice, simple way to run a business since your only concern would be to keep growing your newsletter.
4. Instead of selling advertising spots you could partner up with a brand and sell their products/services for an affiliate fee. Affiliate marketing in general works pretty well for newsletters. Instead of spending time building your own product (and potentially neglecting your newsletter) you can keep doing what you do best.
5. A natural progression for a newsletter is a private community. Instead of asking people to pay for your content you ask them to pay to get access to an exclusive group. This may be a private forum alone but to make it more valuable, it can also feature other benefits like discounts, additional content, and maybe live calls as well. Something like Circle: The all-in-one community platform for creators and brands to set it up would be best. A private community could eventually also grow into a yearly live conference.
6. Not ready to have an online community? Maybe a cohort-based course would be a better idea. This way you can test your material without committing to the project long-term. For example, for my newsletter, instead of a private community with yearly access I could start with a 6-week discomfort challenge. People would set a specific goal and during the 6 weeks they would, along with other participants, work on it. Since it would be a more specific outcome than for the online community and would be more hands-on, I could charge more for it. The difference would probably be something like $100/year for an online community vs $500 for a 6-week cohort-based course.
7. What if you hired a person respected in your niche to present for your audience live on Zoom for an hour or two and answer some questions? For example, imagine you can hire an expert for $1000 for a 2-hour Zoom call (one hour presentation, one hour Q&A). You could sell tickets to your newsletter list to attend that call. If you failed to collect enough to cover the costs and make a profit, you'd refund the money.
8. An even faster way to turn your newsletter into a business is to offer coaching. Coaching may not be super scalable at first. But eventually, once you create your own teaching method, you can teach others how to teach and stop coaching yourself, except for perhaps super high-ticket coaching (this is Tony Robbins's model).
9. You could survey your subscribers about their problems/needs and then start a brand selling what they need/want to buy (digital or physical products). People who have been signed up to your newsletter for months or years are immensely valuable early adopters. They can also help with a Kickstarter campaign, a book launch, etc.
10. If all else fails for your newsletter, you can still turn your newsletter experience into a Fastlane business. As a newsletter creator, you understand how the industry works. You know about the most common problems of newsletter creators. You can teach people how to start with their newsletters (not everyone wants to build a huge newsletter to make tons of money) or create a product/service for newsletter creators that you yourself would use.

 

[p0stscript]

Done it

Postscript's ponderings - Issue #1

Photo by Markus Winkler from PexelsAre you just dreaming?Do you have goals and dreams that remain just that, dreams? Are you not sure what you want in life? How do we know our goals are what we really want? The simple answer is, we are actively involved in getting them, otherwise we are just...

www.getrevue.co

I've used Revue, but also signed up for Substack so may try it on there to see which is best.
I am doing this for self-development at the moment, getting out of a comfort zone and taking action on something I don't like doing, viz. writing, with no thought yet of taking it further.

Thank you one and all for the push.