Andy Black
Help people. Get paid. Help more people.
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FASTLANE INSIDER
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I'd sell a service based on skills I had and what people would pay for.
I'd start with people who I already know, focusing on people who have already bought from me in the past.
I'd start by emailing them all telling them "Some time has freed up in my calendar. Do you need any help with XYZ, and do you know anyone who else who needs XYZ and who might be a good fit?"
Follow up by phone/Skype too.
Meet people for coffee if possible, especially if they can subcontract work to me from a portfolio of clients they already have.
I prefer B2B personally, but beggars can't be choosers.
Given the skillset I currently have is lead generation using AdWords paid search, I'd start by selling that service.
In our Skype call I'd offer to do a free initial audit there and then. I'd look over their shoulder while they navigate their account.
I'd show them where they are losing money, and how they could stem the bleed.
I'd also show them how they could generate more leads, if I could see a way of course.
At the end of the call they're free to engage me to do the work I've identified, or they can do it themselves.
I'd ask for referrals - people they know who're using AdWords that they think I could help. I'd ask them to introduce me, preferably by phone, or by email failing that.
I'd maybe charge a few hundred dollars for a deeper audit if the initial audit justified it.
Or if they wanted to engaged there and then, I'd suggest something like $1,000 for the first week of work, then $500 per week thereafter.
If they're really small, then maybe I'd suggest something like $1,000 for the first month of work, then $500 per month thereafter.
I wouldn't tie them into a contract, but I'd take payment in advance and ideally get them to complete a recurring payment (maybe PayPal?). I do not want to spend time chasing weekly invoices.
Longer term:
Scale by word of mouth referrals (not cold "traffic" to some website).
Start creating processes and building a team to implement them.
Stop focusing on doing the work, and start focusing on getting the work.
Start offering more services to current clients (Facebook advertising? Landing page creation? Video marketing?)
Really long term:
Build relationships with clients and enter into JVs with them.
Use the team I've built, and knowledge gained in client verticals, to build lead gen businesses.
Build brands I own instead of brands my clients own.
I'd start with people who I already know, focusing on people who have already bought from me in the past.
I'd start by emailing them all telling them "Some time has freed up in my calendar. Do you need any help with XYZ, and do you know anyone who else who needs XYZ and who might be a good fit?"
Follow up by phone/Skype too.
Meet people for coffee if possible, especially if they can subcontract work to me from a portfolio of clients they already have.
I prefer B2B personally, but beggars can't be choosers.
Given the skillset I currently have is lead generation using AdWords paid search, I'd start by selling that service.
In our Skype call I'd offer to do a free initial audit there and then. I'd look over their shoulder while they navigate their account.
I'd show them where they are losing money, and how they could stem the bleed.
I'd also show them how they could generate more leads, if I could see a way of course.
At the end of the call they're free to engage me to do the work I've identified, or they can do it themselves.
I'd ask for referrals - people they know who're using AdWords that they think I could help. I'd ask them to introduce me, preferably by phone, or by email failing that.
I'd maybe charge a few hundred dollars for a deeper audit if the initial audit justified it.
Or if they wanted to engaged there and then, I'd suggest something like $1,000 for the first week of work, then $500 per week thereafter.
If they're really small, then maybe I'd suggest something like $1,000 for the first month of work, then $500 per month thereafter.
I wouldn't tie them into a contract, but I'd take payment in advance and ideally get them to complete a recurring payment (maybe PayPal?). I do not want to spend time chasing weekly invoices.
Longer term:
Scale by word of mouth referrals (not cold "traffic" to some website).
Start creating processes and building a team to implement them.
Stop focusing on doing the work, and start focusing on getting the work.
Start offering more services to current clients (Facebook advertising? Landing page creation? Video marketing?)
Really long term:
Build relationships with clients and enter into JVs with them.
Use the team I've built, and knowledge gained in client verticals, to build lead gen businesses.
Build brands I own instead of brands my clients own.