1. I currently don't have anything listed on Amazon. I am selling solely on stand alone websites.
2. I just carry a bunch of different brands and different products. IMO a brand doesn't matter unless there is something different about it. To just slap my "brand name" on a product or to leave it as a different random name really doesn't matter.
3. I think because of eBay/Amazon people are used to going to one site and finding a bunch of different items. I try to have 5-10 in each category on my site. I don't think I have any categories that just have one product in them.
4. I think both ways have merit. If I were to have to start from scratch tomorrow I would probably do a lot of things differently. I would start in one category and build a website/eBay/Amazon all around that category. I would carry hundreds of items that were all related. When I was to the point I am now (2-3 million a year in sales) If profits were 1 million on that 3 million in sales the business would sell for approximately 2-3 million. (Obviously there are many variable to that but in general eccommerce businesses seem to be worth 2-3x net profit. I would sell the business. I would then pick a new category and repeat.
Awesome, thanks very helpful. I guess that's a good point, if you have your own store then brand doesn't matter.
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