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- Sep 2, 2013
- 52
- 480
Thanks for being very transparent and thorough, I appreciate that.
There's one more thing I'd like to ask: what do you think about building a small audience first by publishing some good content in a particular market, gaining trust & credibility, learning needs and then creating a software product (and possibly other products & services that fill the needs)? I know it will take more time than emailing and calling companies, but personally I'd prefer to do it this way.
So basically what are your thoughts on building an audience first (example: the way Pat Flynn launches his online businesses) vs product first approach (example: Eben Pagan, as far as I know he didn't have any audience when he was starting his dating empire, he started with a simple ebook and then went from there).
If all of my businesses burned to the ground and I had to start from nothing, this is what I would do.
Here's how I'd do it if I were going after one of my favorite niches I think would be awesome to be serving, Chiropractors.
Seriously, look at this business: Chiropractic Marketing | Chiropractic Website Templates | Chiropractic Websites | About Us
A 100 employee company just helping chiropractors with marketing. Which business would you rather own, be a chiropractor, or help chiros with their marketing? Ding.
Sell tools instead of digging for gold. Money is always in building the tools, not providing the service.
Anyway, this kind of business (with 100 employees) validates that the market is awesome to me. I'd want to enter it when I see a 100 person company serving chiros with basic PPC direct response websites.
What I'd do:
I'd combine mixergy with idea extraction and a mastermind group.
Step 1 - I'd google search the top 50 cities in the country like "new york city chiropractors"
Step 2 - I'd create a blog and publish and find the top ranked chiro's and interview them weekly on their marketing and business practices
(Top ranked chiro's in google have to have their shit together)
Step 3 - I'd market these interviews for free to other chiro's, totally free
(I'd have someone in the phillipines personally find chiros websites and find an email and send them links to the interviews - one chiro at a time)
Step 4 - I'd collect leads on the website for a PDF like "top tools chiros use to run their business cheatsheet"
Step 5 - At the end of each interview I'd have the Chiro share their favorite and least favorite software, taking notes
Step 6 - I'd use the tools from the interviews to create a recommend resource of tools for Chiro's to use in their office, taking note of what's a pain and what's missing
Step 7 - I'd focus a segment of the interview on pains the chiro is experiencing
Step 8 - I'd find the top most common pains and least helpful tools and organize a mastermind group of 10 chiro's who all want that top pain solved
Step 9 - I'd organize bi-weekly calls with this group of 10, asking them to tell me exactly what they want and then show them user interface shots of the product each week as an update
Step 10 - I'd get pre-sales from these 10 for minimum $2k each and use the $20,000 to hire a dev to build the product
Step 11 - I'd launch the product to them
Step 12 - I'd get testimonials
Step 13 - I'd use the testimonials to promote to my chiro list and blow it up to all the other chiros who now trust me because I've been showing them epic content on how to run their practice
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