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NeoDialectic
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This thread deserves a failed product ideas post, but I haven't had a chance to do it. There were alot of "failed product ideas" that we went through that also had nothing to do with this type of framework but rather the good old fashion "see a problem a fix it".Hey Neo, could you share some of your failed product ideas? A few more examples could go a long ways with me.
I can outline a few examples that relate to this framework quickly though.
1.
Here is a run through of a product example that the first version of this thread started with
-Attribute: Autism
-Are people with Autism recommended to take specific vitamins to help their condition? Yes, there seems to be alot of studies and results for that question. Doctors do recommend certain vitamins (like Vit D) and recommend staying away from too much of others
-Are there already solutions? I found one brand that's doing well and nothing else. That's GREAT considering it's such a huge market.
Then I scrapped this as the example as there may be regulatory concerns since we are dealing with providing for a disease. It may still be completely fine and worth it, but the complication wasn't worth getting into for simplicities sake in the thread. That single multivitamin for autism that I found a year ago is now selling 30+ units a day at $55. Not too shabby for something that probably costs them $3-$8.... I also see some new players in the game.....
2.
An example of a product we ditched was a memory supplement. This was over a decade ago. We put up a website with an order form and advertised on google. We had a lot of hits but only got 1 or 2 people signing up for preorders. At the time we didn't think that was a strong response so we closed that idea down. It was probably a mistake as these types of supplements are all the rage nowadays and we would have been one of the first. While this was a long time before we had anything close to the "testing framework" we now use, we came up with the idea and tested it in broadly the same way.
We had alot of products over the last decade that were good examples of "failures" but aren't allowed to discuss them because their IP got sold with the rest of our business and part of the sale is confidentiality. I'll have to think about what other products we made with this framework that are outside of the sale that failed and I can give as an example.
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