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"He who is secure in the value he is providing does not post thousands of words heavy responses on a forum thread to defend a sketchy 20 year old." -Sun Tsu 2378 bc.If you're asking me from a moral point of view, then I have no problem with it. You'll probably struggle to sell anywhere near close as much as I do, but that's a different story, it's just because you have less credibility, because you're newer on the market. That's totally normal. But don't tell me you haven't learned something in 1 month of making $5K, when most marketing companies make $0 in the first few MONTHS lol.
And in fact, in industries like coaching, if you lack credibility, and your content (ie, what you teach people) sucks, then you'll have a hell of a time getting even 1 sale, because these industries are hypercompetitive
Most "scammers" who compete against me, that's the bucket they find themselves in. No case studies, no proof, 20-year old kid, it's damn hard for them, no matter what they do, simply because they're new. Even if they're not scammers and they're actually really good, it's still really tough. That's what being new is like, where credibility matters to making sales, ie in B2B.
And don't even get me started, coaching is a HARD sell. I 10xed this year because I stopped selling coaching. People hate coaching, because they want easy, guaranteed results, with no work if possible. Done-for-you over coaching. The people who are truly coachable are few and far between.
In addition, it's not just about credibility – it's the fact that I've had years to develop assets that you simply can't have as a beginner. Can you have a 40-hour video training platform, 55+ downloadable resources, 2 proprietary methodologies developed from scratch by yourself, and so on? NO – you can't. So like it or not, you'll struggle to compete against me.
Maybe you're more used to B2C through eCommerce – B2C is different, credibility matters a lot less. There I can create the "appearance" of a good product through nice pictures, fake reviews, and what not, and then sell the suckers a trinket off AliExpress.
But in B2B it's not like that. In B2B, people don't trust written reviews. They're like written review = FAKE. They want to see real people speaking over video. They want to see company names. They want to understand your process. They want to know how you're different.
It's very similar when it comes to coaching. If you want to sell coaching, then your marketing becomes your service. In your marketing, you will teach people how to quit porn. You'll talk about things to do when you feel the urge, how to change your mindset, how to develop discipline, and all those topics that you address in a more organised fashion in your coaching.
That's how you get people to trust you, in addition to video testimonials. Now if your content is good and it helps people, how is it possible that your coaching sucks?! That's right, it's not possible. Because the marketing is just a demonstration of the product.
Well, how do you know that what the expert with 30+ years of experience is teaching you is correct?
The truth is you can never know for sure. It's like when I ate turbot and developed diarrhea, bloody stools, severe pain (I couldn't sleep), and fever, and through a friend went to the top gastroenterologist at the local hospital. And she took my blood tests and after she was insisting that I get an IV because I'm "so dehydrated", which I vehemently refused (when my blood tests came, it turns out she was wrong, I wasn't dehydrated at all...). She then recommended that I go home and drink some Coke to stop the diarrhea . Ofc, I actually googled that, and found out it's actually a medical myth, not based in fact, and it can actually irritate the stomach even more. So I didn't drink the coke.
So if even 30+ years of experience experts make mistakes, how can you blindly trust anyone?
I'll tell you how I'd behave in your soccer example. I'd see if his advice is helping me improve or not. It's hard to say, but if you try to teach me to kick the ball using form that is totally off track (with no correct elements), then my kicks will not be better than they were before. Not immediately, nor after some time of practice.
I've trained in tennis for a long time. I had played at a semi-professional level for maybe 4 years already. At that point I met a coach who taught me some things about "form" that no on else had taught me before. For example, when hitting a forehand, your hand should be kept at 45 deg angle to your wrist, which will give you more power, and it should be kept locked in that position. None of my coaches before taught me that. At the beginning I thought the guy was crazy and I argued with him, but I played a few days like that, and lo and behold my hits became much stronger once I got used to it. Probably increased by 20%. So were the coaches who taught me before unhelpful, because they didn't teach me the correct form?
No – the "correct" form has many different elements and levels of mastery. Not all of them have to be correct for you to improve your game. If even a few elements of your form improved or correct, you start doing much better.
The same thing is true for everything. Even the financial advisor situation. Yes, that 24-year old guy can only advise about stocks & mutual funds. Mutual funds over keeping your money in the bank though could be an improvement. Many people can be helped by that 24-year old guy. And over time, he will learn how to play the other instruments and integrate them into the financial symphony. But, like all things, that takes time. He has to start somewhere.
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