Surfing on the wave of hydroponics!

[Valle]

Hi everyone!

I'm about to start an email marketing campaign promoting, selling, and teaching about hydroponic growth systems (a quick and simple way of growing plants in water). The market for hydroponics has just been growing with the years (partly thanks to the marijuana industry) and people are especially interested to be able to be self-sustainable and have a hobby at home because of C0VlD-19. Many of these people have been looking at gardening as an option. I have a bachelor in horticultural science and I am about to start my masters next semester so I'm very qualified in the subject.
So, I want to teach people the subject of hydroponics by selling a course and give them coaching.
The problem I've run into is that I have no testimonials to use when I pitch for my course. How do I sell without having no one to back me up on what I have to deliver and where do I start to get testimonials?
Have anyone any experience of using email marketing to do something similar?
What do you think of the business idea?

I'm doing a course on email marketing by Alex Becker

 

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[Conscripted]

Good afternoon.
I would find a way to become active in communities that are interested in hydroponics. Provide value to those communities. Once you have a reputation for being knowledgeable and helpful it shouldn't be to hard to get a few people to try your course.

The key will be in providing value first. Ask the first few people who take the course to provide some honest feedback. If the course is good the feedback will be too.

Best of luck

 

[RazorCut]

Do you have a following? Instagram? Facebook? YouTube? An email list? If not then help people on relevant forums and build your reputation that way. Offer the course for free to a select group in exchange for feedback/testimonials.