awsamro
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- May 28, 2019
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My problem is that I do not have a fastlane path to focus on. I want to be on a fastlane, I do not care if I love it or not - I'm a hard worker I will put in the grunt work, I do not see a path to follow... What book solves that problem?In one of my last podcast interviews, I was asked "In your opinion, what is a must read book?"
My answer threw the interviewer for a loop because I didn't provide a specific book.
Instead I said: The absolute best book you must read is actually the book that will help you solve the problem that sits in front of your face.
So if you're struggling to be an entrepreneur, that book might be TMF or UNSCRIPTED .
If you're struggling to build a brand, it might be a book on branding.
If you're struggling to grow your social media and its effectiveness, it might be a social media book.
If you're struggling to find VC funding, it might be a book on VC funding.
You see, you should stop reading books for the sake of reading books.
Read books that solve your problems.
If you're on a long distance road trip and you blow a tire, but don't know how to change a tire, what book should you be reading?
How to change a tire?
OR
The Lean Startup?
And the only thing that tells you WHICH books you should be reading?
*** ACTION ***
Because ACTION highlights your challenges and weaknesses. If you don't start the journey and eventually get to that blown tire, you never come across the problem and learn how to change it. (Or learn how to hire someone to change it.)