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BuzzSumo: We Analyzed 100 Million Headlines. Here’s What We Learned
Great data dump from Buzzsumo about headlines that created interest and engagement.
Caveat: "We looked at the headlines of 100m articles published from March 1st, 2017 to May 10, 2017 and analysed those that gained the most social shares." - Marketing methods change with the wind and the data is only a snapshot from a 3 month period.
Biggest takeaway:
Questions to ask as you write your copy
Great data dump from Buzzsumo about headlines that created interest and engagement.
Caveat: "We looked at the headlines of 100m articles published from March 1st, 2017 to May 10, 2017 and analysed those that gained the most social shares." - Marketing methods change with the wind and the data is only a snapshot from a 3 month period.
Biggest takeaway:
Questions to ask as you write your copy
- Why should the reader care about your content?
- Can you make a promise or claim about the impact of your article on the reader?
- Can you include an emotional element – especially if looking to gain traction on Facebook?
- Are you tapping into a trending topic, if so can you call it out in the headline?
- Can you make it a quiz or challenge?
- Could you position it as an explanation or answer post?
- Who’s your tribe – what headlines resonate with them?
- Will a more partisan or controversial headline appeal to your tribe?
- Are you aiming for 12-18 words in your headline?
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