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MJ DeMarco
I followed the science; all I found was money.
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I think it would be great to have a discussion on value skew as it works in the real world. Mainly, post your experience with a product or service you recently bought, and the core buying reason WHY you bought it.
Or, post negative skew items, a core reason WHY you STOPPED buying from a particular company.
I'll copy an example of "negative skew" from @biophase who posted this recently in the Random Chat thread.
This will give us a great digest of value attributes that compel purchases in business, or compel x-buyers. The more discernible skew you present in your offer, the more sales you will attract. The less negative skew in your offer, the fewer buyers you will lose.
Simple examples of skew:
Simple examples of negative skew:
I recently joined a fitness program and after I subscribed, the company offered me a "free fitness accessory". Naturally, I expected the item to be FREE, but have a $12 shipping cost -- so it still was a profit center. To my surprise, the item WAS free, and so was shipping! This totally increased my loyalty to this company.
Or, post negative skew items, a core reason WHY you STOPPED buying from a particular company.
I'll copy an example of "negative skew" from @biophase who posted this recently in the Random Chat thread.
This will give us a great digest of value attributes that compel purchases in business, or compel x-buyers. The more discernible skew you present in your offer, the more sales you will attract. The less negative skew in your offer, the fewer buyers you will lose.
Simple examples of skew:
- They answered my email in 1 hour!
- They had this great feature that no one else had!
- They were $12 cheaper per month
- They had an ingredient I was looking for
- Just liked the packaging
- They had a great cause that spoke to my identity
Simple examples of negative skew:
- Too many upsells in the cart process!
- Confusing checkout process
- Shipping prices were insane
- Contained an ingredient I don't want (Aspartame, Red-40)
- The company turned into a political activist or became "woke" or "anti-woke"
- Failed to answer my support question timely
I recently joined a fitness program and after I subscribed, the company offered me a "free fitness accessory". Naturally, I expected the item to be FREE, but have a $12 shipping cost -- so it still was a profit center. To my surprise, the item WAS free, and so was shipping! This totally increased my loyalty to this company.
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