Who do you follow for marketing advice these days?
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.
Join over 90,000 entrepreneurs who have rejected the paradigm of mediocrity and said "NO!" to underpaid jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence.
Free registration at the forum removes this block.Laurel Portie, Dan Wardrope, and Rachel Miller. Not religiously. I like their content and how they create it.Who do you follow for marketing advice these days?
the data
Observe how existing successful business do it and draw inspiration from it.Who do you follow for marketing advice these days?
Trial and error.Or did they learn it from somewhere?
I have to give a lot of credit to @Andy Black. I scaled my business from 0-$13,000/month from his Google Ads course alone.Hmmm I guess I need to be more specific somehow.
"Which friends in your industry? Where did they pick up their tricks? Experience? Or did they learn it from somewhere?
If Andy is still selling his course, you should copy this onto that thread. That's great to hear.I have to give a lot of credit to @Andy Black. I scaled my business from 0-$13,000/month from his Google Ads course alone.
It taught me how to get infront of the people already looking for me.
His posts here on the forum and his course taught me from knowing just the basics on Google Ads and spreadsheets to now having 50 campaigns targeting different locations by zip codes so that the headlines can be hyper targeted and having complicated spreadsheets to track everything and create the campaigns.
Every business's needs are obviously different but he taught me the skills to be able to learn by trial and error.
Now i know how to analyze my data to make informed decisions.
Not sure if I ever said it formally but thank you @Andy Black . Your courses and posts have been a life changer for me.
Wow. I didn’t know that. Thanks for the feedback.I have to give a lot of credit to @Andy Black. I scaled my business from 0-$13,000/month from his Google Ads course alone.
It taught me how to get infront of the people already looking for me.
His posts here on the forum and his course taught me from knowing just the basics on Google Ads and spreadsheets to now having 50 campaigns targeting different locations by zip codes so that the headlines can be hyper targeted and having complicated spreadsheets to track everything and create the campaigns.
Every business's needs are obviously different but he taught me the skills to be able to learn by trial and error.
Now i know how to analyze my data to make informed decisions.
Not sure if I ever said it formally but thank you @Andy Black . Your courses and posts have been a life changer for me.
This is music to my ears. The goal of the course was to help people figure it out themselves.he taught me the skills to be able to learn by trial and error.
I’m like @BizyDad. I don’t really read or follow folks much now."When it comes to marketing and advertising your business specifically... Whose advice do you take regularly?"
Someone who's doing what he is preaching and is successful.Who do you follow for marketing advice these days?
I’ve stopped actively “learning marketing”. It’s not lack of marketing knowledge that’s holding me back. I believe I know more than enough.And if the advanced folks have stopped looking and learning... I'm curious if that's effecting business growth?
^^^ This.In business in general, I'd say the same is probably true. If you want to build, say, a successful newsletter, find a similar newsletter in your niche and copy what they did in the beginning (or if possible, pay the owner to coach you).
Another reason I stopped following Gary V is that he’s building a business I have no desire to run.
I prefer to follow people slightly further along the path I’d like to travel, and who move in the manner and speed I’d like to travel.
I'll take you up on thatWatch Laurel on her YouTube channel. The production is raw, but she’s very good in front of camera, and it’s instantly obvious she knows her stuff. I’m turned off when the production is “too good”, and I want to follow people who are in the trenches.
Happy to hop on a Zoom if you want to pick my brains on who I do and don’t follow and why. Maybe I’ve blind-spots, hangups, excuses, etc that you see in other people at my stage and it can help with your marketing (I don’t know if I’m your market or not).
Plus we’ve never chatted and good things happen when things go to Zoom. (I can also elaborate on why I keep an eye on Laurel first and foremost.)
I used to read a ton of copywriting & marketing books. Stopped when they all started sounding the same.
Nowadays I'm subscribed to all kinds of newsletters. Mostly for inspiration.
More than I can remember. They all go to the promo section in Gmail anyway so I don't mind the extra emails.Similar experience. I love old school copy books from the 1920s and 30s. They really cut through the fluff.
Which newsletters do you read?
^^^ This.
I follow and subscribe to Laurel Portié’s membership at www.adcoachingfor7.com because:
1) Her business model is already similar to mine, but she’s further along the path I’d like to travel.
2) So I can watch how she does things in her membership. (I learn way more watching what she does than consuming her content.)
3) Because her content is good (if too lengthy in her membership compared to her free content on her podcast / YouTube channel).
I ranked the above in order of importance to me.
First and foremost is that I like her values, business model, ethics, and goals.
Another reason I stopped following Gary V is that he’s building a business I have no desire to run.
I prefer to follow people slightly further along the path I’d like to travel, and who move in the manner and speed I’d like to travel.
I intermittently send emails to folks subscribed to my Follow-Along at www.StartSellScale.comAnd before I forget...
If anyone on this forum has a newsletter I'd love to sign up!
Join Fastlane Insiders.