Some good points.. you could write a book!
I really like this point.
Spent some time at my folks with TV on in the background yesterday and it's shocking how from seeing the ads you would think the most social thing you can do is gamble. I doubt many people get into gambling for social reasons but an existing user is probably less likely to feel bad about spending money on their site when the ads present it as a sociable and cool activity.
I really like this point.
Quit mainstream media, watching the news, and either use ad-free services, pirate your content or mute the adds and after a while watching a 'normal' evening TV show and the ads is mind-blowing. For starters half the ads are actually just straight up stupid, they can mock their scripted consumers and the consumer will repeat the catchphrase!The more you consume mainstream media, the more rigged the game becomes.
Spent some time at my folks with TV on in the background yesterday and it's shocking how from seeing the ads you would think the most social thing you can do is gamble. I doubt many people get into gambling for social reasons but an existing user is probably less likely to feel bad about spending money on their site when the ads present it as a sociable and cool activity.
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