I think you're confusing 'market' and 'audience'.
The market is something that should already be there before you produce anything.
Your audience is a subsection of this market that you build and work out exactly where they are, how they communicate and how you're going to get in front of them.
Example: I have a fitness product. Before launching I asked myself who uses this kind of product more than anyone.
Answer: runners.
So prior to launch I built up a 100k running insta account and 11k email list of runners so when my product was ready to launch I had a direct line to my audience.
If you build an engaged audience that listens to your every word, selling will never be a problem.
They could be in FB groups, blogs, social media, just about anywhere... you just gotta find 'em.
well i sure am confused now. didnt we both say the same thing essentially? you said it way more clearly and concisely tho
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