This great thread highlights the wishful thinking approach that is so prevalent among wantrepreneurs.
I have seen this inaction many times in relation to my books. The only people I know of who have bought my books and failed to succeed are ones who never read the book, or skim through it and learn nothing. Another category of failures is the ones who think they know it all anyway, and ignore the voice of experience.
I also know from comments provided to me by others who publish "How To" books that a big proportion of the buyers never read the books or simply fail to put into action any of the solid advice.
The most glaring example in my personal experience is someone who paid $100 for my book and rushed into "business", ignoring every warning, and broke every rule I outlined, with the result that he lost several thousand dollars in quick time.
Maybe they feel good that they have actually done something - bought a business book. (or attended a Mastermind session.)
Walter
I have seen this inaction many times in relation to my books. The only people I know of who have bought my books and failed to succeed are ones who never read the book, or skim through it and learn nothing. Another category of failures is the ones who think they know it all anyway, and ignore the voice of experience.
I also know from comments provided to me by others who publish "How To" books that a big proportion of the buyers never read the books or simply fail to put into action any of the solid advice.
The most glaring example in my personal experience is someone who paid $100 for my book and rushed into "business", ignoring every warning, and broke every rule I outlined, with the result that he lost several thousand dollars in quick time.
Maybe they feel good that they have actually done something - bought a business book. (or attended a Mastermind session.)
Walter
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