Hello everyone, I am hoping you can give me some advice about building an affiliate programme for my business.
I see two options for making this happen. One is to use an affiliate network such as ClickBank or Commission Junction. The other is to run the affiliate programme in house, using software such as iDevAffiliate to deal with the tracking of affiliate sales.
I've done a lot of reading about this and there seem to be two main arguments for using a network:
1. A network has a large, ready-made audience of affiliate marketers who will, in theory, sign-up to promote your product/service
2. A network can remove the headaches of dealing with payments to affiliates and other administrative work
It sounds great but on the other hand...
1. Everything I've read indicates that listing a product on ClickBank (or any other network) is extremely unlikely to lead to affiliate marketers rushing to sell your product. You still need to put in the work to go and recruit affiliates
2. With the payment tools that are available now, it doesn't seem like managing payments to affiliates is really going to take that much work. Furthermore, if making payments actually becomes burdensome, it likely means an in-house programme is working so the additional work will be worthwhile.
Yet, while I've read around this topic, I still don't know what I don't know and that's where I would love to hear from anyone on this forum who has some experience.
I am hoping this thread will be useful to others, so I've kept my comments above fairly broad. However, here are a few details about my business that might be relevant...
- My business sells a physical product in the prepper/outdoor niche
- Several competitors have affiliate schemes with commission rates ranging from 5-10%
- Our typical basket size is $100
Thanks in advance for your answers. Looking forward to hearing your perspectives.
I see two options for making this happen. One is to use an affiliate network such as ClickBank or Commission Junction. The other is to run the affiliate programme in house, using software such as iDevAffiliate to deal with the tracking of affiliate sales.
I've done a lot of reading about this and there seem to be two main arguments for using a network:
1. A network has a large, ready-made audience of affiliate marketers who will, in theory, sign-up to promote your product/service
2. A network can remove the headaches of dealing with payments to affiliates and other administrative work
It sounds great but on the other hand...
1. Everything I've read indicates that listing a product on ClickBank (or any other network) is extremely unlikely to lead to affiliate marketers rushing to sell your product. You still need to put in the work to go and recruit affiliates
2. With the payment tools that are available now, it doesn't seem like managing payments to affiliates is really going to take that much work. Furthermore, if making payments actually becomes burdensome, it likely means an in-house programme is working so the additional work will be worthwhile.
Yet, while I've read around this topic, I still don't know what I don't know and that's where I would love to hear from anyone on this forum who has some experience.
I am hoping this thread will be useful to others, so I've kept my comments above fairly broad. However, here are a few details about my business that might be relevant...
- My business sells a physical product in the prepper/outdoor niche
- Several competitors have affiliate schemes with commission rates ranging from 5-10%
- Our typical basket size is $100
Thanks in advance for your answers. Looking forward to hearing your perspectives.
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