MrDiggs
I have no idea what I'm doing
Hello beautiful people,
I'm reaching out to your all to get your opinion on my new (and only) business concept.
I'm hoping that but getting the feedback of like-minded people, I'll be able to improve the business concept (against CENTS) and/or pivot into a better more polished version.
It goes without saying that I'm very thankful for ALL your opinions/feedback.... okay, here we go!
Background: I’m a marketer by trade. In the past 20 years I have worked for companies in diverse sectors including mining, science, retail and aviation to name a few. The following business idea came to me because, as the head of a small Marketing department, it would help me solve one major (and ongoing) problem.
The Idea: A “hassle-free” content creation services which uses a client’s previously published content to create several new pieces of related content in alternative formats.
The Problem: Content marketing is a sound strategy to generate market awareness and leads. However, creating new pieces of content take focus, time and knowledge of the topic matter. Most times, salespeople are involved in the content development process as they are the “experts” in the subject. Unfortunately, salespeople are more preoccupied in “selling” than assisting with content creation.
Further, most companies’ content strategy involves writing up articles/blog posts which is the most popular format, making it even harder (less effective) to stand out and get the audience attention.
Lastly, the idea of creating audio and/or video content is perceived as “too hard” and quickly replaced by other “faster wins” ideas.
The Solution: A subscription-based content creation service that leverages previously published content to generate several pieces of fresh content that is on-brand and delivered in a wide range of formats, maximising exposure and awareness. The marketing team’s best friend!
The Result: Never run out of content again.
The Market: Internal marketing teams in the SME space with semi-active presence in LinkedIn
The Fastlane Model: C Graded (62.2 out of 100) - GradeMyBusinessIdea.com: Content Meister (Results)
Strengths
The Execution Challenges:
Finding reliable, cost-effective yet professional freelancers for each type of content format in offer (eg. Infographics, video editing and animation, voice-overs, presentation, etc).
The Brand: Customer-centric focused. Relaying in referrals, case studies and testimonials
The Exit Strategy: Internet-based business with the potential to be self-managed (HR systems) which makes it ideal for the sale of the business.
I'm reaching out to your all to get your opinion on my new (and only) business concept.
I'm hoping that but getting the feedback of like-minded people, I'll be able to improve the business concept (against CENTS) and/or pivot into a better more polished version.
It goes without saying that I'm very thankful for ALL your opinions/feedback.... okay, here we go!
Background: I’m a marketer by trade. In the past 20 years I have worked for companies in diverse sectors including mining, science, retail and aviation to name a few. The following business idea came to me because, as the head of a small Marketing department, it would help me solve one major (and ongoing) problem.
The Idea: A “hassle-free” content creation services which uses a client’s previously published content to create several new pieces of related content in alternative formats.
The Problem: Content marketing is a sound strategy to generate market awareness and leads. However, creating new pieces of content take focus, time and knowledge of the topic matter. Most times, salespeople are involved in the content development process as they are the “experts” in the subject. Unfortunately, salespeople are more preoccupied in “selling” than assisting with content creation.
Further, most companies’ content strategy involves writing up articles/blog posts which is the most popular format, making it even harder (less effective) to stand out and get the audience attention.
Lastly, the idea of creating audio and/or video content is perceived as “too hard” and quickly replaced by other “faster wins” ideas.
The Solution: A subscription-based content creation service that leverages previously published content to generate several pieces of fresh content that is on-brand and delivered in a wide range of formats, maximising exposure and awareness. The marketing team’s best friend!
The Result: Never run out of content again.
The Market: Internal marketing teams in the SME space with semi-active presence in LinkedIn
The Fastlane Model: C Graded (62.2 out of 100) - GradeMyBusinessIdea.com: Content Meister (Results)
Strengths
- Few, if any third-party dependencies.
- Decent market size.
- Ease of replication!
- Service with a lot of repeat use!
- Your market is relatively easy to reach via ad/marketing initiatives.
- Weak entry barriers.
- Average need
The Execution Challenges:
Finding reliable, cost-effective yet professional freelancers for each type of content format in offer (eg. Infographics, video editing and animation, voice-overs, presentation, etc).
The Brand: Customer-centric focused. Relaying in referrals, case studies and testimonials
The Exit Strategy: Internet-based business with the potential to be self-managed (HR systems) which makes it ideal for the sale of the business.
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