The biggest takeaway for me was his way of thinking. It’s refreshing but can be summarized in one quote.
"He looked at me soberly and said: “
Make people an offer so good they would feel stupid saying no.”" (
Alex Hormozi, $100M Offers)
I’ve used this thinking in developing my pitch to investors successfully. Don’t feel like going into details on a public forum. DM if you want to know more. Happy to share in private.
Other quotes I got from the book:
"The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in
effort and sacrifice." (
Alex Hormozi, $100M Offers)
"Example: If you buy this golf club, your drive will increase by 40 yards. Your golf buddies' jaws will drop when they see your ball soar 40 yards past theirs . . . they’ll ask you what’s changed . . . only you will know." (
Alex Hormozi, $100M Offers)
"“What would I need to show someone to solve this problem?” Then we are going to reverse each element of the obstacle into solution-oriented language. This is copywriting 101." (
Alex Hormozi, $100M Offers)
"I have always lived by the mantra, “Create flow. Monetize flow. Then add friction.” This means I generate demand first. Then, with my offer, I get them to say yes. Once I have people saying yes, then, and only then, will I add friction in my marketing, or decide to offer less for the same price." (
Alex Hormozi, $100M Offers)
"You ultimately get paid for thinking. You got this." (
Alex Hormozi, $100M Offers)
"Step #1: We figured out our prospective client's dream outcome. Step #2: We listed out all the obstacles they’re likely to encounter on their way (our opportunities for value). Step #3: We listed all those obstacles as solutions. Step #4: We figured out all the different ways we could deliver those solutions. Step #5a: We trimmed those ways down to only the things that were the highest value and lowest cost to us. All we have to do now is… Step #5b: Put all the bundles together into the ultimate high value deliverable." (
Alex Hormozi, $100M Offers)
"psychological levers: bonuses, urgency, scarcity, guarantees, and naming." (
Alex Hormozi, $100M Offers)