Hi
@eliquid, thanks for this informative post, especially the FB part!
I'm running ads on FB next month and have some questions:
1) I've a $100 Adwords voucher from Shopify. Do you think I should wait until my shop has more products first before using this? I currently have only 1 product and the website is very new and tiny currently.
2)
Does this mean I should use a bright yellow ad image with bold black text on it, even though it doesn't align with my brand? I was thinking, in such cases, eyeballs and clicks are more important, right? It will stick out like a sore thumb and disrupt their attention, and force them to focus on my ad!
3)
If I do it in groups of 5 years and multiply that by say, 8 ad placements (4 for mobile and 4 for desktop), that's 40 ad sets in total. Wouldn't this cost a bomb? In fact, I doubt I can recoup all my ad fees even if I managed to sell my first batch of products.
4)
CPM bidding is that "Daily Budget" thing? This?
https://i.gyazo.com/1c87197fc705271363be871ca50596fb.png
I can't seem to find any words that say "CPM" or "CPC" in the Ad manager.
5) For FB ad placements, do you have a favorite for mobile and desktop?
6) When starting out on FB ads for the 1st time, what amt of budget do you recommend for the FB ads? Would US$2 a day for 6 days be good? Est. reach a day is 470 - 1800. Maybe you can critique my setup below:
Thanks eliquid!