User Power
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- Jan 17, 2023
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- 244
I think there is no topic more talked about right now than ChatGPT or GPT-3. I have been "playing"/working with the "tool" all week. I think it is unnecessary to mention here that it amazed me in multiple ways and still does.
We know that some of the classic SEO tasks - especially the on-page side and content-related ones - could be "easily" automated. I don't want to start a fundamental discussion about AI content being good or bad. I just want to show that this is a task that is made much easier by GPT3. Even if we need to paraphrize it, we don't have to do in depth research etc. if the technology get's better and better.
The following topic does not let me go at all and I find it difficult to find counter-arguments here. Maybe you have something up your sleeve, I would love to hear it.
It is about the change of the SERP in the near future and with it the future relevance of SEO. From a purely objective point of view, it is much more comfortable for most people - who do not work scientifically - to get only one result (like ChatGPT currently provides), instead of several (as we currently perceive it in the SERP). In most cases, you don't want to click through zig results just to get an answer to your question. Position 0 has been playing an active role in this for quite some time (way before ChatGPT). So if you think that Google in the future will increasingly focus on position 0, which then equals an answer as we know it from ChatGPT, and may hardly play more SERP results (at most vlt. still sources), for what does anyone still need SEO?
This is exactly my question and I would be interested to know how you see it and what future plans you would take if you no longer see a future in SEO as a traffic driver?
Thanks
We know that some of the classic SEO tasks - especially the on-page side and content-related ones - could be "easily" automated. I don't want to start a fundamental discussion about AI content being good or bad. I just want to show that this is a task that is made much easier by GPT3. Even if we need to paraphrize it, we don't have to do in depth research etc. if the technology get's better and better.
The following topic does not let me go at all and I find it difficult to find counter-arguments here. Maybe you have something up your sleeve, I would love to hear it.
It is about the change of the SERP in the near future and with it the future relevance of SEO. From a purely objective point of view, it is much more comfortable for most people - who do not work scientifically - to get only one result (like ChatGPT currently provides), instead of several (as we currently perceive it in the SERP). In most cases, you don't want to click through zig results just to get an answer to your question. Position 0 has been playing an active role in this for quite some time (way before ChatGPT). So if you think that Google in the future will increasingly focus on position 0, which then equals an answer as we know it from ChatGPT, and may hardly play more SERP results (at most vlt. still sources), for what does anyone still need SEO?
This is exactly my question and I would be interested to know how you see it and what future plans you would take if you no longer see a future in SEO as a traffic driver?
Thanks
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