I've seen you say this a few times in your videos and the forum. I'm still trying to wrap my head around how.I always said the biggest benefit of Google Ads (the ones that run on Google itself) is that we find out what people are searching for on a whiff of spend, and can dial in the ads, landing page, and offer using this trickle of high search intent visitors. Then turn on the tap by increasing bids and budgets.
I need to come up with the initial keywords to advertise. If I don't hit on one that potential customers are searching for then I'm still in the dark about what they are searching for, aren't I?
What am I not understanding?
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