User Power
Value/Post Ratio
67%
- May 8, 2022
- 6
- 4
Bear with me, I'm as green as they come with regard to marketing and the advertising industry.
I was in the gym the other day (a big gym, multi-state franchise). and noticed that there's damn near 30+ screens around the building. Some with ads for the gym's services, some with cable news, etc. One in the sauna with ESPN running for 20 hours a day.
These screens get thousands of eyeballs daily, many thousands of unique eyeballs per week.
Is there an opportunity to sell ad space on these screens? e.g. to keep some screens on one ad for an energy drink all day, or some such external product. Could this sort of ad space provide revenue to the owner of the physical space enough to be worth the sacrifice of internal ad space, or one less cable TV, etc.?
I have no idea if there is a legit value proposition to be had with either party. But there are a lot of smarter, more experienced folks on here that I'm sure would have an opinion on it.
Apologies if this isn't clear--but hopefully you get the idea. Thanks in advance!
I was in the gym the other day (a big gym, multi-state franchise). and noticed that there's damn near 30+ screens around the building. Some with ads for the gym's services, some with cable news, etc. One in the sauna with ESPN running for 20 hours a day.
These screens get thousands of eyeballs daily, many thousands of unique eyeballs per week.
Is there an opportunity to sell ad space on these screens? e.g. to keep some screens on one ad for an energy drink all day, or some such external product. Could this sort of ad space provide revenue to the owner of the physical space enough to be worth the sacrifice of internal ad space, or one less cable TV, etc.?
I have no idea if there is a legit value proposition to be had with either party. But there are a lot of smarter, more experienced folks on here that I'm sure would have an opinion on it.
Apologies if this isn't clear--but hopefully you get the idea. Thanks in advance!
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.
Last edited: