Hey Andy! I am a new member here and I am looking to get into the Adwords / lead generation game in my local community. If I may ask, what do you base your price per lead on and do you rent the domain / landing page to each client?
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If the ad is unrelated to the website, then it'll likely have a low Quality Score and you'll be charged a higher CPC for a lower (worse) ad position. The ad should still run.
I've run ads sending traffic to the Yellow Pages sometimes, just to get an ad up and running quickly and see it in situ.