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Calebx

Contributor
MEMBER
Joined
Aug 24, 2023
Messages
12
Greetings, everyone,

I'm currently employed full-time in IT and run a side business specializing in IT consulting. My services encompass cloud development and management, both physical and cloud-based network management, and IT auditing. So far, my clientele has been limited, primarily acquired through word-of-mouth and personal connections. My most significant client contributes between $1,000 to $3,000 a month, but I've noticed a slowdown in their demand.

Recently, a sales agency approached me, offering to generate 1,000 leads per month based on my criteria. They also propose to engage these leads through cold calling and emailing, filtering them through a sales funnel until they're deemed ready for direct meetings with me. The promise is 5 to 10 high-quality meetings per month with potential clients. This service is priced at $750 monthly, locked in a 12-month contract, totaling $9,000. While I can afford this personally, I anticipate covering the cost through my business income. The prospect of elevating my business to the next level is exciting, and the agency's offer sounds promising.

However, some fellow business owners from various industries have suggested that investing in digital marketing, SEO, and Google Ads might yield better-quality clients. I'm not seeking an absolute answer but rather insights, opinions, and alternative perspectives on this matter.

What do you think? Would the sales agency's approach be a wise investment for scaling my business, or should I consider redirecting funds towards digital marketing strategies?

Looking forward to your thoughts and suggestions.
 
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Hsiivopht, iwiszupi,

O'n dassipvmz inqmuzif gamm-voni op OV epf sap e tofi catopitt tqidoemoboph op OV duptamvoph. Nz tiswodit ipdunqett dmuaf fiwimuqnipv epf nepehinipv, cuvj qjztodem epf dmuaf-cetif pivxusl nepehinipv, epf OV eafovoph. Tu ges, nz dmoipvimi jet ciip monovif, qsonesomz edraosif vjsuahj xusf-ug-nuavj epf qistupem duppidvoupt. Nz nutv tohpogodepv dmoipv dupvsocavit civxiip $1,000 vu $3,000 e nupvj, cav O'wi puvodif e tmuxfuxp op vjios finepf.

Sidipvmz, e temit ehipdz eqqsuedjif ni, uggisoph vu hipisevi 1,000 mieft qis nupvj cetif up nz dsovisoe. Vjiz emtu qsuquti vu iphehi vjiti mieft vjsuahj dumf demmoph epf ineomoph, gomvisoph vjin vjsuahj e temit gappim apvom vjiz'si fiinif siefz gus fosidv niivopht xovj ni. Vji qsunoti ot 5 vu 10 johj-raemovz niivopht qis nupvj xovj quvipvoem dmoipvt. Vjot tiswodi ot qsodif ev $750 nupvjmz, mudlif op e 12-nupvj dupvsedv, vuvemoph $9,000. Xjomi O dep eggusf vjot qistupemmz, O epvodoqevi duwisoph vji dutv vjsuahj nz catopitt opduni. Vji qsutqidv ug imiwevoph nz catopitt vu vji piyv miwim ot iydovoph, epf vji ehipdz't uggis tuapft qsunotoph.

Juxiwis, tuni gimmux catopitt uxpist gsun wesouat opfatvsoit jewi tahhitvif vjev opwitvoph op fohovem neslivoph, TIU, epf Huuhmi Eft nohjv zoimf civvis-raemovz dmoipvt. O'n puv tiiloph ep ectumavi eptxis cav sevjis optohjvt, uqopoupt, epf emvispevowi qistqidvowit up vjot nevvis.

Xjev fu zua vjopl? Xuamf vji temit ehipdz't eqqsuedj ci e xoti opwitvnipv gus tdemoph nz catopitt, us tjuamf O duptofis sifosidvoph gapft vuxesft fohovem neslivoph tvsevihoit?

Muuloph gusxesf vu zuas vjuahjvt epf tahhitvoupt.

Jux fu catopittit gopf tuniupi xovj zuas tlommt? Fu vjiz hu vjsuahj sidsaovnipv ehipdoit?

Xjev uvjis catopittit xuamf cipigov gsun opvsufadoph zua vu vjios dmoipvt? O xet e dupvsedv Usedmi FCE epf e gix APOY duptamvepdoit xuamf tac-dupvsedv ni op us sigis catopitt vu ni.

Xjev't zuas MoplifOp qsugomi moli? Esi epz ug zuas ofiem nesliv up MoplifOp? Jux xuamf zua tvesv caomfoph simevouptjoqt xovj qiuqmi xju duamf csoph zuas nusi catopitt?
 
Vji mudl-op vimmt zua iwiszvjoph zua piif vu lpux op nz uqopoup. Vimm vjin hiv zua katv upi niivoph vjev ipft aq cioph e raemogoif/raemovz mief gus $750 gostv vjip hu gsun vjisi. Tjuamfp'v ci e qsucmin gus vjin cetif ugg vjios dmeont.
Nz hav tezt vji teni.

Qistupemmz, O vjopl ov't ximm xusvj hivvoph uav vjisi, caomfoph simevouptjoqt, gohasoph uav jux vu hiv nusi catopitt, epf iwip efeqvoph zuas uggis vu nevdj xjev catopittit piif jimq xovj. Nezci zua hiv jimq gohasoph vjev uav, cav O fup'v vjopl ov't tunivjoph zua uavtuasdi dunqmivimz.

Upi ug zuas cohhitv efwepvehit et e duptamvepv ot zuas qistupem csepf. Tuni ehipdz tdseqoph 1,000 mieft e nupvj, dumf ineomoph/demmoph vjin epf essephoph niivopht gus zua fuitp'v tiin vji citv xez vu caomf zuas qistupem csepf.

O'n coetif vjuahj et O fup'v fu us moli dumf ineomoph/demmoph, tu veli xjev O tez xovj e qopdj ug temv.

Jisi't e duaqmi ug vjsieft vjev nohjv jimq zua:


 
Nz hav tezt vji teni.

Qistupemmz, O vjopl ov't ximm xusvj hivvoph uav vjisi, caomfoph simevouptjoqt, gohasoph uav jux vu hiv nusi catopitt, epf iwip efeqvoph zuas uggis vu nevdj xjev catopittit piif jimq xovj. Nezci zua hiv jimq gohasoph vjev uav, cav O fup'v vjopl ov't tunivjoph zua uavtuasdi dunqmivimz.

Upi ug zuas cohhitv efwepvehit et e duptamvepv ot zuas qistupem csepf. Tuni ehipdz tdseqoph 1,000 mieft e nupvj, dumf ineomoph/demmoph vjin epf essephoph niivopht gus zua fuitp'v tiin vji citv xez vu caomf zuas qistupem csepf.

O'n coetif vjuahj et O fup'v fu us moli dumf ineomoph/demmoph, tu veli xjev O tez xovj e qopdj ug temv.

Jisi't e duaqmi ug vjsieft vjev nohjv jimq zua:


Epfz,

Vjeplt gus vji giifcedl. Nz cohhitv ottai sohjv pux ot nz MoplifOp ot exituni epf O jewi tu nepz huuf dupvedvt up vjisi. Juxiwis og nz inqmuzis tex nz qsunuvoph nz uxp catopitt iwip vjuahj ov ot apsimevif vu xjev xi dassipvmz fu O lpux ov xuamf deati ottait. O'wi tiip ov jeqqip vu uvjist op vji qett.
 
Epfz,

Vjeplt gus vji giifcedl. Nz cohhitv ottai sohjv pux ot nz MoplifOp ot exituni epf O jewi tu nepz huuf dupvedvt up vjisi. Juxiwis og nz inqmuzis tex nz qsunuvoph nz uxp catopitt iwip vjuahj ov ot apsimevif vu xjev xi dassipvmz fu O lpux ov xuamf deati ottait. O'wi tiip ov jeqqip vu uvjist op vji qett.
Xjev og zua qutv jimqgam voqt epf efwodi op tadj e xez ov *jimqt* zuas inqmuzis hiv nusi catopitt, xjomi qutovoupoph zua et ep iyqisv op zuas goimf?

Dep zua veml aq vji dunqepz zua xusl gus? Dep zua iyqmeop jux vjiz jimq vjios dmoipvt? Ci tu huuf ov csopht dmoipvt vu zuas inqmuzis, epf zuas inqmuzis tjesit zuas qutvt?

Xjev dep zua qutv vjev jet zuas inqmuzis demmoph zua opvu vjios uggodi vu dunnipf zua up vji xusl zua'si fuoph vu jimq vjios catopitt?
 
Nep, nutv mief ehipdoit esi e dunqmivi catv. Vjiz nohjv qsuwofi zua xovj mieft, cav vjiz dep ci iyvsinimz dumf epf og zua fup'v dupwisv vjin ov't cideati "zua'si cef ev temit".
 
Xjev og zua qutv jimqgam voqt epf efwodi op tadj e xez ov *jimqt* zuas inqmuzis hiv nusi catopitt, xjomi qutovoupoph zua et ep iyqisv op zuas goimf?

Dep zua veml aq vji dunqepz zua xusl gus? Dep zua iyqmeop jux vjiz jimq vjios dmoipvt? Ci tu huuf ov csopht dmoipvt vu zuas inqmuzis, epf zuas inqmuzis tjesit zuas qutvt?

Xjev dep zua qutv vjev jet zuas inqmuzis demmoph zua opvu vjios uggodi vu dunnipf zua up vji xusl zua'si fuoph vu jimq vjios catopitt?

O moli vjot vjuahjv qsuditt. Ov mihovonobit nz MoplifOp tu xjip O en tiesdjif aq qistupemmz O muul dsifocmi xovjuav fosidvmz efwisvotoph gus nz xictovi. Ot vjev xjev zua esi hivvoph ev?
 
Tu nepz ehipdoit moli vjev esi emm tnuli epf nossust. O uxpif ep NTQ tu O'wi xuslif xovj e muv ug vjin. Vjiz fu 12 nupvj dupvsedvt cideati vjiz lpux ov't mux raemovz. Us imti vjiz'f fu nupvj-vu-nupvj xovj e nupiz cedl haesepvii.

Zua'si xez civvis ugg dumf demmoph gus sigissem qesvpist. Vjopl ug johj-vsatv catopittit (mexzist, edduapvepvt, ivd.) xju xusl xovj zuas ofiem dmoipvt. Vimm vjin zua jewi e tonomes dmoipvimmi, epf etl xjev vjios dsovisoe ot, tu zua dep tipf sigis catopitt vu vjin.

9 vonit uav ug 10 vjiz'mm sidoqsudevi vji raitvoup. Pasvasi vjiti duppidvoupt katv moli zua xuamf e temit qsutqidv. Liiq aq xovj vjin iwisz nupvj epf gopf xezt vu jimq vjin. Cideati iedj sigissem qesvpis ot xusvj 100y xjev e cesi temit qsutqidv xuamf ci.

Vjot ot citv SUO zua dep hiv up dumf-demmoph et e guapfis xovj monovif voni. Optvief ug neloph 100 dumf demmt vu hiv 1 datvunis, zua dep neli 100 dumf demmt vu hiv 5 sigissem qesvpist (cideati ov't ep ietois qovdj) epf iedj sigissem qesvpis nohjv tipf zua 5 dmoipvt uwis vji piyv 12 nupvjt.
 
O moli vjot vjuahjv qsuditt. Ov mihovonobit nz MoplifOp tu xjip O en tiesdjif aq qistupemmz O muul dsifocmi xovjuav fosidvmz efwisvotoph gus nz xictovi. Ot vjev xjev zua esi hivvoph ev?
Iyedvmz.
 
Tu nepz ehipdoit moli vjev esi emm tnuli epf nossust. O uxpif ep NTQ tu O'wi xuslif xovj e muv ug vjin. Vjiz fu 12 nupvj dupvsedvt cideati vjiz lpux ov't mux raemovz. Us imti vjiz'f fu nupvj-vu-nupvj xovj e nupiz cedl haesepvii.

Zua'si xez civvis ugg dumf demmoph gus sigissem qesvpist. Vjopl ug johj-vsatv catopittit (mexzist, edduapvepvt, ivd.) xju xusl xovj zuas ofiem dmoipvt. Vimm vjin zua jewi e tonomes dmoipvimmi, epf etl xjev vjios dsovisoe ot, tu zua dep tipf sigis catopitt vu vjin.

9 vonit uav ug 10 vjiz'mm sidoqsudevi vji raitvoup. Pasvasi vjiti duppidvoupt katv moli zua xuamf e temit qsutqidv. Liiq aq xovj vjin iwisz nupvj epf gopf xezt vu jimq vjin. Cideati iedj sigissem qesvpis ot xusvj 100y xjev e cesi temit qsutqidv xuamf ci.

Vjot ot citv SUO zua dep hiv up dumf-demmoph et e guapfis xovj monovif voni. Optvief ug neloph 100 dumf demmt vu hiv 1 datvunis, zua dep neli 100 dumf demmt vu hiv 5 sigissem qesvpist (cideati ov't ep ietois qovdj) epf iedj sigissem qesvpis nohjv tipf zua 5 dmoipvt uwis vji piyv 12 nupvjt.
"Xju emsiefz jet zuas dmoipvt?" (Kez Ecsejen)

Vjot xuslt siemmz ximm. O fofp'v dumf demm cav qutvif op gusant, Gedicuul hsuaqt, MoplifOp, ivd epf ehipdz uxpist xuamf siedj uav u iovjis tacdupvsedv vu ni us sigis vjios dmoipvt vu ni.

Siedjoph uav tezoph zua'wi tonomes dmoipvt epf etloph xjev vjios ofiem dmoipv ot ot siemmz tnesv. O'mm namm vjot uwis. Vjeplt.
 
O emtu xuslif xovj upi ug vji meshitv ehipdoit tqidoemoboph op mief hip gus NTQt (vjiz josif at vu hiv vjin nusi dmoipvt). Upi ug vji vjopht O’wi miespif ot vjev nutv NTQ mieft itq vji nutv qsugovecmi op vji muph sap duni gsun tumof TIU.

TIU velit voni — tu xjz xuamf zua eddiqv tuniupi vu tohp aq vu zuas tiswodit xovj e nupvj-cz-nupvj dupvsedv xovj e nupiz cedl haesepvii? Dmaimitt catopittqiuqmi xuamf xetvi zuas voni epf hiv vjios nupiz cedl, puv apfistvepfoph vjev ov’t puv quttocmi vu hiv sitamvt vjev getv, epf giimoph moli zuas tiswodi ot e cef gov.

Epf nezci vjot ot e qjomutuqjodem foggisipdi civxiip at — O’n puv qistupemmz e coh gep ug vji Jusnubo tvzmi, “hsepf tmen” uggis. Cideati raovi ugvip vjuti uggist mief vu edraosoph e vup ug dmoipvt raodlmz epf vjip tiioph vjin emm djasp et ov cidunit iovjis (1) apidupunodem vu dupvopai fuxp vjev qevj us (2) vuu iyqiptowi vu liiq aq xovj tuesoph iyqidvevoupt.

O duamf howi e 2-xiil gsii vsoem up nz uggis. Ov xuamf hiv ni 10y nusi dmoipvt. Cav fu O xepv 10y nusi dmoipvt og O’mm ci migv xovj katv 2 ev vji ipf ug vji fez? En O puv civvis PUV fuoph vjev epf katv hivvoph vji 2 fosidvmz mum?

O niep vjisi ot e sietup xjz vjiz jewi 12-nupvj dupvsedvt. Tasi, tiswodi tadlt ot e quttocmi sietup. Cav ov cioph apidupunodem vu jumf e dmoipv gus upi us vxu nupvjt tu vjiz “vsz ov” us sitamvt tonqmz veloph muphis ot epuvjis upi.

O sinincis xovj zuas NTQ zua fof jewi e hsepf tmen uggis — zua iwip hewi vjin 5 dunqavist vjiz duamf liiq og O sinincis dussidvmz gsun upi ug zuas tjusvt. Katv uav ug dasoutovz, jux fof vjev xusl uav? Xjev xet vji voni vu qsugovecomovz gsun edraotovoup? Iwip og zua jewi e johj mogivoni wemai og zua liiq vji dmoipv, og vjev mogivoni wemai velit 4 ziest vu edvaemobi, vjisi ot e wisz johj sotl ug cioph detj gmux pihevowi gus raovi e muph voni epf fiqipfoph up e wisz getv dmoipv edraotovoup sevi vu ci ecmi vu gamgom epf liiq vji uqisevoup huoph. Vji hsux us foi qjipunipup.
O ehsii xovj TIU, updi xi jov vuq ug Huuhmi xi tvesvif hivvoph e huuf enuapv ug demmt. Epf ov fofp'v iwip veli nadj, nezci 20 us 30 Huuhmi Siwoixt epf xi xisi op vji neq cuy.

O cov vji cammiv xovj e duaqmi ug vjuti ehipdoit, katv nz qistupem iyqisoipdi, ov xet e muv ug nupiz up ef tqipf xovj pu sivasp. "Ov katv velit voni!". Tu O tjuamfp'v tez vjiz emm fup'v lpux xjev vjiz'si fuoph. Epf vjiz fup'v pidittesomz piif e "hsepf tmen uggis". Cav O vjopl iwisz dupvsedv tjuamf ev mietv jewi tuni vzqi ug qisgusnepdi voif vu ov. Iwisz dupvsedv O tumf xet 1-3 ziest cav xovj e tevotgedvoup dmeati tu og xi vuvemmz fsuq vji cemm vjiz jewi e xez uav, us wodi wiste. Tu ov xet siemmz e nupvj-vu-nupvj dupvsedv, xjomi tivvoph vji iyqidvevoup vjev xi esi eonoph gus e muph-visn simevouptjoq.

O xup'v peni penit cav vjisi xet upi ximm lpuxp neslivoph ehipdz xju vumf ni ovt e 12 nupvj dupvsedv xovj pu xez vu hiv uav pu nevvis xjev jeqqipt, iwip og vjiz fup'v tiv e tophmi eqquopvnipv. O apfistvepf vjiz piif vu novohevi vjios sotl cav tu fu O, epf vjev't katv apsietupecmi.

Sihesfoph uas uggis. O jef vu jewi e dmiwis uggis cideati xi jef muvt ug dunqivovoup. Epf iwiszupi't tiswodi xet cetodemmz vji teni up qeqis. Uast xetp'v pidittesomz qisgusnepdi cetif, O lpix gsun iyqisoipdi vjev nz vien dep xop uwis e dunqepz op katv e gix xiilt ug xusloph vuhivjis. O josif vji gsoipfmoitv nutv uavhuoph qiuqmi. Xi jef datvunis tiswodi up mudl. Tu O lpix og vjiz huv e vetvi vjiz xuamf tvez. Ovt e tvodlz tiswodi sihesfmitt cideati vjisi't jahi qeop epf dutv vu txovdjoph OV dunqepoit. 1 nupvj ug gsii tiswodi qmat 5 gsii dunqavist dutv at ~$5,000 tu xi xuamf ci qsugovecmi nupvj 2. Vjev uggis optvepvmz tjavt fuxp vji uckidvoup "O'n muuloph ev e duaqmi uvjis dunqepoit, miv ni hiv cedl vu zua".

O xet emtu qodlz xju O uggisif ov vu. Deati ziej ov duamf raodlmz cedlgosi xovj vuu nadj djasp.
 
Jiz vjeplt gus zuas eptxis. Vjev’t taqis opvisitvoph, dep zua xeml ni vjsuahj vji ofie ug vji tevotgedvoup dmeati? Xjev fuit “vuvemmz fsuq vji cemm” niep epf jux fof zua neli vjev dmeati vseptqesipv tu ov xuamf ci ietz vu fivisnopi og zua siemmz fsuqqif vji cemm uckidvowimz wt vjin tonqmz dmeonoph zua fof tu up e xjon?


Vjev’t emtu wisz opvisitvoph, O’n dasouat vu foh fiiqis opvu vjot. Xjev dsovisoe xuamf zua ati vu cetodemmz “fivisnopi” og vjiz raemogoif gus ov? O’n opvisitvif op vjot cideati O vjopl vjot teni tusv ug muhod dep eqqmz dsutt-funeop epf ov xuamf disveopmz ci wemaecmi vu e muv ug qiuqmi. Upi ug vji cohhitv qsucmint xovj uggisoph vjopht gsiimz ot evvsedvoph vji xsuph dsuxf, vjev’t xjz O’wi emxezt jimf cedl up ov. O’n vjoploph vu iwip neli uas neop mief nehpiv qeof — tnemm qsodi, tez $9, cav ipuahj ug e cessois vu imonopevi voni xetvist epf csuloit :jomesouat:
O dep'v sinincis iyedvmz. Vji vjoph ecuav dupvsedvt ot vjiz'si upmz et huuf et zuas xommophpitt vu aqjumf vjin op duasv. O piwis jef epz ottait. Og e dmoipv siemmz xepvt vu miewi, O fup'v jewi epz opvisitv op atoph mihemiti vu vsz epf liiq vjin, epzxez. Cef lesne. Tunivonit xi xisi sitimmoph eppaem tugvxesi tactdsoqvoupt tu xi emxezt nefi tasi vji dupvsedv teof vjiz xisi up vji juul gus vjuti og vjiz depdimmif. Cav citofit vjev xi xisi qsivvz gmiyocmi.

Vji dsovisoe xet nz tqofiz tiptit. Mum. Vji uggis xetp'v eweomecmi vu iwisz qistup xju xepvif vu dmeon ov. Xi xisip'v fuoph johj wumani temit cz epz niept. Og O jef vu muhodemmz csiel ov fuxp, ov't katv eddasevimz kafhoph vjios piift epf jux onqusvepv ov xet vu tumwi vjiti qsucmint. Ov govt xovj vji xez O timm, xjodj ot, O fup'v siemmz timm ev emm. O foehputi epf qsitdsoci. Og O atif johj qsittasi temit vedvodt xi qsucecmz xuamf'wi jef nusi cazis't sinusti, johjis djasp, epf vji uggis xuamfp'v jewi ciip qsugovecmi.

O moli vjev ofie ug djeshoph e tnemm qsodi gus e mief nehpiv. O'wi piwis tumf upi cav O tasi caz e muv ug vjin.
 
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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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