Andy Black
Help people. Get paid. Help more people.
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Oh wow. I didn't spot I'd hit 800+ subscribers for my LinkedIn newsletter.
Shanee Moret has a rule of thumb that 10-20% of our LinkedIn followers should subscribe. That does depend on how active and top of mind we've been, and how closely aligned our newsletter is with why people follow us.
Considering I got the bulk of my connections 15 years ago or so when I was an IT guy and I suspect most of those connections are inactive... I did pretty close to that at nearly 6% signups. I presume more will trickle through before the end of the week.
I plan on sending out the first real issue on Friday (last week's was an announcement issue). I'd like to create an accompanying lead magnet people can signup to get. My email list is at 414 people - some are members of my paid area, but most came through when I did one of those raise-your-hand threads on LinkedIn recently.
It's super interesting that we can see who's subscribed, and message them if they're first degree connections.
You can't easily get such good intel with an email list.
Shanee Moret has a rule of thumb that 10-20% of our LinkedIn followers should subscribe. That does depend on how active and top of mind we've been, and how closely aligned our newsletter is with why people follow us.
Considering I got the bulk of my connections 15 years ago or so when I was an IT guy and I suspect most of those connections are inactive... I did pretty close to that at nearly 6% signups. I presume more will trickle through before the end of the week.
I plan on sending out the first real issue on Friday (last week's was an announcement issue). I'd like to create an accompanying lead magnet people can signup to get. My email list is at 414 people - some are members of my paid area, but most came through when I did one of those raise-your-hand threads on LinkedIn recently.
It's super interesting that we can see who's subscribed, and message them if they're first degree connections.
You can't easily get such good intel with an email list.
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