Weekly Progress Post #66
Before today, this week was definitely ranking as bad, but a couple orders cames today and "saved the situation".Paid Marketing
Here are the results of this past days (17 Feb - 23 Feb):
Meta ads shows 1 order, but I have received 4 orders this week.
I have turned off all the other images, leaving just the single video ON.
But I feel this has just make everything worse, because the current data from the video ads is not good at all and even got worse.
I have slowly decreased the budget, max 10% every 24 hours, until to $30 / day
I will place more budget in the upcoming new creative ads I'm going to publish next week.
New Paid Ads campaign almost ready to be published
Even if I had a lot of things to do outside my business, I have managed to produce three completely new "main videos" and thirty completely new Hooks to drives engagement.So in the timeframe of a single week I managed to generate ninety new video creative ads ready to be published.
Even some weeks ago I thought this was impossible.
Both the hooks and the main videos are even more higher quality and better edited than the previous ones.
The new ads are based on the winning ad of the campaign that is running right now, with some improvement and modifications.
I will create a new campaign for this, and publish all of them together as soon as possible.
I want also to create some static ads for this campaign.
I have also completely rewritten the ad copy. I'm now a copywriter but I tried to improve it as much as possible.
Of course, I will then search for the winning and and hope I will be able to scale it even more, while shutting down loosers.
Sales situation
This week I got 4 orders in total.Spending $250 in ads I made $404
I suppose all from Meta Ads, even if the actual data didn't show it.
This week I'm profitable, but adding all the other costs, of course it's still a "loss".
The store was actually running in a complete loss this week, atleast until this morning when I received two orders of $200 in total that improved the situation.
Online Store Performance
This past days (24 Feb - 02 Mar) I had around 549 sessions, 9 add to cart, 7 checkout reached and 4 orders.
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