Last night I was a bit deflated and just focused on the negatives, but I would be remiss if I didn't say that I think the other 50% was full of valuable learning experiences and real progress. For example:at least 50% of my work from the past 6 months has been action faking/money chasing
- I identified value skews of an existing set of product
- I got some experience working with freelancers
- I designed a brand identity and logo
- I learned how to make a Wordpress site, with Woocommerce, MailCheat(Chimp) and a bunch of other plug-ins (even if I didn't end up using them much)
- I learned how to use OptimizePress to make a landing page (and even modified it a bit to give me more information)
- I learned how to use Shopify to create a basic store
- I learned that in the future I'll probably prefer Shopify from the start
- I learned how to set up and run Google and Facebook ads, as well as some tricks to increase CTR and better target audiences
- My ads gave me a good idea of my target demographic - mostly women aged 30+
- I produced a working prototype and added a new technology to my repertoire (e-paper)
- I learned the hard lesson that I need to talk to customers, while only spending <$1000 to do so (rather than pushing through, spending more time and building $10k+ of inventory I'd never sell etc)
- I've met and gotten some great advice from all you that have commented and DM'd me so far (as well as from many other forum posts)
- Working this project has given me direction and inspired drive
- I'm slowly learning to approach problems as an entrepreneur rather than an electronics hobbyist
- I took action rather than waiting for the perfect idea to strike
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