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Watering a New Brand - mdot's Hardware Startup and E-Commerce Progress Thread

A detailed account of a Fastlane process...

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at least 50% of my work from the past 6 months has been action faking/money chasing
Last night I was a bit deflated and just focused on the negatives, but I would be remiss if I didn't say that I think the other 50% was full of valuable learning experiences and real progress. For example:
  • I identified value skews of an existing set of product
  • I got some experience working with freelancers
  • I designed a brand identity and logo
  • I learned how to make a Wordpress site, with Woocommerce, MailCheat(Chimp) and a bunch of other plug-ins (even if I didn't end up using them much)
  • I learned how to use OptimizePress to make a landing page (and even modified it a bit to give me more information)
  • I learned how to use Shopify to create a basic store
  • I learned that in the future I'll probably prefer Shopify from the start
  • I learned how to set up and run Google and Facebook ads, as well as some tricks to increase CTR and better target audiences
  • My ads gave me a good idea of my target demographic - mostly women aged 30+
  • I produced a working prototype and added a new technology to my repertoire (e-paper)
  • I learned the hard lesson that I need to talk to customers, while only spending <$1000 to do so (rather than pushing through, spending more time and building $10k+ of inventory I'd never sell etc)
  • I've met and gotten some great advice from all you that have commented and DM'd me so far (as well as from many other forum posts)
  • Working this project has given me direction and inspired drive
  • I'm slowly learning to approach problems as an entrepreneur rather than an electronics hobbyist
  • I took action rather than waiting for the perfect idea to strike
 
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Zua'si sohjv. O figopovimz dep'v dunqivi up qsodi. Vji djiequ nivist vjev timm gus $20 op tvusit esi moli $1 iedj up Emocece. Wemai qsodoph ot vji upmz xez vu hu.

O'n sinopfif ug Emiy Jusnubo't rauvi gsun 100 Nommoup Fummes Uggist - "neli vjin ep uggis tu huuf vjiz xuamf giim tvaqof tezoph pu". O piif vu lpux xjev datvunist esi edvaemmz muuloph gus vu fu vjot.
Mum zit, vjev’t iyedvmz xju O xet vjoploph ug. Jewip’v sief jot cuul ziv cav jot dupvipv ot cusfismopi effodvoph.
 
Metv pohjv O xet e cov figmevif epf katv gudatif up vji pihevowit, cav O xuamf ci sinott og O fofp'v tez vjev O vjopl vji uvjis 50% xet gamm ug wemaecmi miespoph iyqisoipdit epf siem qsuhsitt. Gus iyenqmi:
  • O ofipvogoif wemai tlixt ug ep iyotvoph tiv ug qsufadv
  • O huv tuni iyqisoipdi xusloph xovj gsiimepdist
  • O fitohpif e csepf ofipvovz epf muhu
  • O miespif jux vu neli e Xusfqsitt tovi, xovj Xuudunnisdi, Neomdjonq epf e capdj ug uvjis qmah-opt (iwip og O fofp'v ipf aq atoph vjin nadj)
  • O miespif jux vu ati UqvonobiQsitt vu neli e mepfoph qehi (epf iwip nufogoif ov e cov vu howi ni nusi opgusnevoup)
  • O miespif jux vu ati Tjuqogz vu dsievi e cetod tvusi
  • O miespif vjev op vji gavasi O'mm qsucecmz qsigis Tjuqogz gsun vji tvesv
  • O miespif jux vu tiv aq epf sap Huuhmi epf Gedicuul eft, et ximm et tuni vsodlt vu opdsieti DVS epf civvis veshiv eafoipdit
  • Nz eft hewi ni e huuf ofie ug nz veshiv finuhseqjod - nutvmz xunip ehif 30+
  • O qsufadif e xusloph qsuvuvzqi epf effif e pix vidjpumuhz vu nz siqisvuosi (i-qeqis)
  • O miespif vji jesf mittup vjev O piif vu veml vu datvunist, xjomi upmz tqipfoph <$1000 vu fu tu (sevjis vjep qatjoph vjsuahj, tqipfoph nusi voni epf caomfoph $10l+ ug opwipvusz O'f piwis timm ivd)
  • O'wi niv epf huvvip tuni hsiev efwodi gsun emm zua vjev jewi dunnipvif epf FN'f ni tu ges (et ximm et gsun nepz uvjis gusan qutvt)
  • Xusloph vjot qsukidv jet howip ni fosidvoup epf optqosif fsowi
  • O'n tmuxmz miespoph vu eqqsuedj qsucmint et ep ipvsiqsipias sevjis vjep ep imidvsupodt jucczotv
  • O vuul edvoup sevjis vjep xeovoph gus vji qisgidv ofie vu tvsoli
Hsiev qutv, duphsevamevoupt up zuas qsuhsitt!
Vjev ot vji ittipdi ug vji 3E nivjuf NK vemlt ecuav: edv, ettit, efkatv. Vji onqusvepv vjoph ot katv puv vu raov.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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