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Hey MJ, Thanks for taking the time to respond. We wanted to capture that feeling of ordering from an NYC bodega or deli, where you almost always start your order with “Let me get a…” So, “Let me get a” became “Lemme Get Uhh”. I originally thought it would set us apart as it’s definitely a...

“MF” as in Millionaire Fastlane, the book by “MJ Demarco.” I just meant I’m a fan of the attitude and lessons of Millionaire Fastlane but I feel like we’re both right on this one.

Really appreciate the thorough response! Totally agree with you on brand. NJ & NY is really what we were aiming for and what is on our current box. But, it doesn’t really roll off the tongue well so I second guessed and switched it to East Coast. But, I think Northeast is really what we’re...

Thanks Kung Fu Steve! Appreciate the insight. We already have the domain and everything set up so the name is likely here to stay but I agree that the brand could be tightened up. Good to know about the freezer industry being so competitive. The plan was to start D2C while scaling into retail...

What’s up y’all! Welcome to my first post. I’m a long-time lurker on the forum and have been an avid MF fan for years. I read all the MF books several years ago and have had a few “for fun” style businesses over the years. But, I’m finally in a position where I can allocate tons of free time...