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marketing

  1. The Composer

    How would you set up a funnel for a $7k+ product?

    MARKETING 
    Howdy folks, My partner and I operate in the health and wellness niche. We have an established brick and mortar that offers a variety of services, and we're looking to expand to online sales. We have entered into an agreement to act as distributor for one of our equipment vendors with a healthy...
  2. D

    The most important metric for any entrepreneur / scaling a business quickly

    IDEA 
    Real talk. I keep it simple and straight. The most fundamentally important metric for any business growth is this one. Other things matter too but if you dont get this right, you just cant make a real business out of it. LTV:CAC ratio LTV= lifetime gross profit you make with a customer CAC=...
  3. ycee

    Why my influencer marketing strategy didn't work and what I did to turn it around

    MARKETING 
    When I started doing influencer marketing for brands, I managed to get creators to say yes and onboarded them to our program. But they never generated the $ in sales that we desired. It was tough until I found out that you lose half the juice of your influence-partners if you don't do...
    • ycee
    • Thread
    • affiliate marketing ecommerce influencer marketing marketing social media marketing
    • Replies: 2
    • Forum: Marketing Strategy
  4. Senecal

    Google Analytics is DEAD… or is it?

    MARKETING 
    Warning: This is a braindump about Google Analytics issues and questions that arise from those issues. Also, I'm not a lawyer, so please consult with your lawyers about the related legal matters. Hey Fastlaners. As some of you know, Google announced they're officially retiring Universal...
  5. ycee

    Here's how to reach a sold-out Madison Square Garden full of customers without expensive celebrity shoutouts

    MARKETING 
    I'm about to give you a secret weapon that will change the game for your influencer program and generate a lot of sales for your ecommerce store. (it's underutilized and underestimated by most). I call it the "Go small or go home" strategy. Nanoinfluencers are usually ignored by brands...
    • ycee
    • Thread
    • brand building dtc ecommerce influencer marketing marketing social media
    • Replies: 4
    • Forum: Marketing Strategy
  6. A

    Is MJ DeMarco making money with this forum?

    IDEA MARKETING EXECUTION 
    Hi ! So I'm on my way to build my fastlane business and semester soon finishing so I'm going to bust my a$$ on my website this summer. I would be curious to ask a question to MJ DeMarco or author of TMF or any other members here does he make any money with his forum because I see he's using...
  7. MaxT

    Developer/author looking to scale

    HOT! MARKETING EXECUTION 
    Hi guys ! I'm a developer and author, I've already published more than 4 apps that have exceeded 100,000 downloads. Besides that I wrote a book, which sells 2 to 3 copies a day. Currently, everything runs automatically: the sales of applications and books. I would like to have a mentor...
    • MaxT
    • Thread
    • business communication exchanging marketing mentor mentorship
    • Replies: 86
    • Forum: Process and Execution
  8. MaxT

    Promote a book with Amazon Ads

    MARKETING 
    Hello, I launched an Amazon Ads (ad) 5 days ago. The expenses are increasing little by little but I haven't recorded any sales yet, the book is good and is selling very well here in France so I don't think it comes from there... Attached you will find the various statistics in photo. I know that...
  9. MaxT

    Promote iOS and Android apps

    MARKETING 
    Hello, I have the idea of promoting my apps by creating a blog, the problem is that I don't know what is best for SEO. For my company I already have a site with a blog that talks about the 4 applications, should I continue by creating articles on this blog? Or would it be better to create a...
    • MaxT
    • Thread
    • apps ios marketing mobile app promote webmarketing
    • Replies: 2
    • Forum: Marketing Strategy
  10. Paolo Pacheco

    ¿How importat is to you the appearance of your brand?

    OFF-TOPIC 
    So I'm doing some research for a Design Agency business of my own and I would like to know about your experiences when choosing and working with an Agency for Branding or Design purposes. 1. Why did you feel that it was necessary to hire a Design Agency? 2. What kind of objections and concerns...
  11. Paul David

    Do business owners understand that getting more reviews helps bring in more customers?

    MARKETING 
    I'm in the process of trying to scale my Saas (aimed at service based businesses) and would like some feedback on the best verbiage to use in my elevator pitch. My software does the following all autopilot: Helps get business owners 3x more reviews compared to asking manually Amplifies those...
  12. mikecarlooch

    Getting My First Ever YES (Video Marketing Agency)

    NOTABLE! HOT! MARKETING 
    2019 Sitting in my dark room with things all over the place, I scrolled through YouTube. Video after video, trying to figure out exactly how to make a my "own business" by constantly watching videos about how Warren Buffett made 100 gazillion dollars and I would walk around talking about how I...
  13. ycee

    Why Influencer Marketing doesn't work

    MARKETING 
    Most brands try influencer marketing but end up concluding it doesn't work. In most cases, it is for a very particular reason. They treat it like it's a celeb shoutout. It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your...
    • ycee
    • Thread
    • dtc ecommerce facebook ads influencer marketing marketing social media advertising
    • Replies: 14
    • Forum: Marketing Strategy
  14. ycee

    How to get influencers to post about your brand, without paying $ upfront

    MARKETING 
    When you start doing influencer marketing, it's important to avoid the trap of pay-per-post. You will most likely end up losing money. It fosters transactional relationships and makes your influencer program perform poorly. The key is to get to know influencers, send them free product, and see...
    • ycee
    • Thread
    • consumer packaged goods ecommerce influencer influencer marketing marketing social media marketing
    • Replies: 6
    • Forum: Marketing Strategy
  15. mikecarlooch

    EVERY Health, Wealth, and Relationship Coach MUST DO THIS.

    MARKETING 
    Coaches are missing out on a massive opportunity by not being on.. you guessed it.. TikTok. I see so many coaches on Instagram and Facebook who ARE relatively successful in their coaching but are missing out on the ability to reach and impact so many more people. If you're an ADVICE-BASED...
  16. ycee

    The only solution to Facebook ads performance drop that worked for me (it's not TikTok)

    MARKETING 
    The ongoing privacy-related updates by Apple after iOS 14.5 have pretty much killed Facebook ads. This means Facebook’s data and tracking abilities are that much worse. This is why you see your ROAS is down, CPMs are up, Reach is declining, and conversions are decreasing. So how do you adapt...
    • ycee
    • Thread
    • facebook facebook ad influencer influencer marketing marketing social media marketing
    • Replies: 9
    • Forum: Marketing Strategy
  17. Mike Carr

    Entering a Dying Market? (Photography)

    MARKETING 
    Smartphones are killing the photography industry. According to this video, camera sales are down over 90% in the last decade. However, there's still a thriving niche community on sites like DPReview. As an avid photographer myself, I'd love to try and serve these folks. So it got me...
  18. G

    Banner advertising is dead?

    MARKETING QUESTION 
    Hey! :) I'm own a website that is getting a decent amount of unique visitors per month, about 2 million. I'm currently trying to sell banner space to small-medium businesses. The thing is, CMOs seem to not be interested in this kind of advertising anymore. What do you think about banner...
  19. MoneyWhip

    A howl of pain from the founder of Saas. How to acquire users?

    MARKETING SAAS / APPS QUESTION 
    (First of all, let me state that I have no intention of trying to sell or advertise or even get traffic here.) Hello guys, I'm a newbie in this forum, let me introduce myself. I'm Joe, 30 years old. I've been a designer for 8 years, mainly in web design and application design. I read The...
  20. Gleb Feder

    Do you know examples of product placement in music?

    MARKETING 
    I mean product placement in songs, not in music videos. I will be happy if you can share some cases.

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