Your best bet is do two things:
1. Focus on ONE business until success [take it from someone who tried multiple businesses and failed]
2. Do some bare bones marketing
FIRST:
Easy. Free.
Ask for referrals. All you have to do is this: "Hey Mr. Willis, you seem pretty happy with all the work I've done to make your yard pretty to look at. Is there any of your neighbors you recommend I ask if they need lawn help?"
SNEAK-ATTACK: Do an extra service for free before asking. For example, you mowed their lawn for the $40 or whatever. Trim their bushes as well. Tell them you did that, then go into your pitch.
Next, go to the neighbor he mentions and say , " Hi, I do Mr. Willis' lawn next-door. He considers you a great neighbor and friend. So, I just wanted to ask: Does anyone take care of your yard weekly?" Then, shut up, let them talk.
SECOND:
More legwork. Still very cheap involving paper and Kinkos.
Pull up Microsoft Word.
Write a headline along these lines:
THE RATS ARE OUT AND COULD GET INTO YOUR HOUSE TONIGHT. Here's how to stop them...
Rats live and thrive in unmanaged lawns. During the summer, as you know, grass grows as a fast as lightning. It's a hassle to get out your mower, your weed whacker and clippers each week to keep these disease-ridden critters out of your house. Nothing would scare your children more than waking up and seeing a dark shape scamper across their room. Or, you opening your pantry for a snack and seeing a little demon already got there first.
That's why, until May 31st, before the summer gets into full swing, I could be out into your home tomorrow.
For a summer package, here's what you can expect:
OPTION ONE: Lowest price
OPTION TWO: Middle-price (BEST VALUE!)
OPTION THREE: Top price
Print 100 of those and start putting them in mailboxes. Do that multiple times a week. See what works. Go back again 2 weeks later and put in the same message to the same mailboxes again.
This copy was off the top of my head, but you get the idea. You need to try a few messages and see what sticks. But, this should be a quick way to pick up more clients.
1. Focus on ONE business until success [take it from someone who tried multiple businesses and failed]
2. Do some bare bones marketing
FIRST:
Easy. Free.
Ask for referrals. All you have to do is this: "Hey Mr. Willis, you seem pretty happy with all the work I've done to make your yard pretty to look at. Is there any of your neighbors you recommend I ask if they need lawn help?"
SNEAK-ATTACK: Do an extra service for free before asking. For example, you mowed their lawn for the $40 or whatever. Trim their bushes as well. Tell them you did that, then go into your pitch.
Next, go to the neighbor he mentions and say , " Hi, I do Mr. Willis' lawn next-door. He considers you a great neighbor and friend. So, I just wanted to ask: Does anyone take care of your yard weekly?" Then, shut up, let them talk.
SECOND:
More legwork. Still very cheap involving paper and Kinkos.
Pull up Microsoft Word.
Write a headline along these lines:
THE RATS ARE OUT AND COULD GET INTO YOUR HOUSE TONIGHT. Here's how to stop them...
Rats live and thrive in unmanaged lawns. During the summer, as you know, grass grows as a fast as lightning. It's a hassle to get out your mower, your weed whacker and clippers each week to keep these disease-ridden critters out of your house. Nothing would scare your children more than waking up and seeing a dark shape scamper across their room. Or, you opening your pantry for a snack and seeing a little demon already got there first.
That's why, until May 31st, before the summer gets into full swing, I could be out into your home tomorrow.
For a summer package, here's what you can expect:
OPTION ONE: Lowest price
OPTION TWO: Middle-price (BEST VALUE!)
OPTION THREE: Top price
Print 100 of those and start putting them in mailboxes. Do that multiple times a week. See what works. Go back again 2 weeks later and put in the same message to the same mailboxes again.
This copy was off the top of my head, but you get the idea. You need to try a few messages and see what sticks. But, this should be a quick way to pick up more clients.
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