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- Aug 1, 2022
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i made this in response to a guy asking about marketing. it might be useful for some guys who struggle with this
STEP 1: Find your dream client. Who would you want to sell to?
STEP 2: Get information ABOUT your dream client. What do they like, dislike, what words and jargon they use, how do they communicate, where do they hang out [online and offline]
STEP 3: Use that information to create a message. Knowing all you do about them, how would you talk to them in the way that they are most likely to like, understand, identify with and purchase from your message
STEP 4: Choose a marketing medium to show that message to your dream client. You'll know what to choose from the information you gather in step 2. If they hang out on reddit, go there. If they love scrolling Instagram, go there. If they meet at the local movie theater every third Saturday, GO THERE.
Use all of this in combination with Mj's 'ACT ASSESS ADUST' technique.
And remember, this is just marketing, make sure it's good but if you're product/service/actual offer is shit in the first place, it wont work.
as MJ said, in business chess, your execution is King and Marketing is queen. sure if the queen is powerful, the game is easy, but if the king is dead, the game ends.
i'd love to hear the thoughts of wise veteran marketers and entrepreneurs
STEP 1: Find your dream client. Who would you want to sell to?
STEP 2: Get information ABOUT your dream client. What do they like, dislike, what words and jargon they use, how do they communicate, where do they hang out [online and offline]
STEP 3: Use that information to create a message. Knowing all you do about them, how would you talk to them in the way that they are most likely to like, understand, identify with and purchase from your message
STEP 4: Choose a marketing medium to show that message to your dream client. You'll know what to choose from the information you gather in step 2. If they hang out on reddit, go there. If they love scrolling Instagram, go there. If they meet at the local movie theater every third Saturday, GO THERE.
Use all of this in combination with Mj's 'ACT ASSESS ADUST' technique.
And remember, this is just marketing, make sure it's good but if you're product/service/actual offer is shit in the first place, it wont work.
as MJ said, in business chess, your execution is King and Marketing is queen. sure if the queen is powerful, the game is easy, but if the king is dead, the game ends.
i'd love to hear the thoughts of wise veteran marketers and entrepreneurs
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