50 ideas to improve your Ecommerce Profitability

[Ciano_94]

Here's a braindump of ideas I had to help my clients' run better stores. Hopefully, it inspires someone here!

1. Increase Mobile Conversion Rate - This can kill your marketing ROAS. Test the whole buyer journey on your phone regularly.
2. Add an attractive hero section to the top of your web pages.
3. Improve your product pages' copy by selling to your customers first and optimizing for SEO second.
4. Install a light review plugin and make adding reviews extremely easy for customers
5. Improve all your product pictures - This can be done in less than a day with photoshop.
6. Add video content from real customers - quality is not overly important - authentic testimonials/unboxing work great.
7. Add social proof throughout the store using an extension like FOMO
8. Increase Order Value through cross-selling/up-selling on add to cart and at checkout
9. Encourage bulk orders through discounts
10. Make subscribe and save an extremely attractive option to maximize lifetime value and give your marketing campaigns every chance to succeed
11. Test selling your products on Amazon if the fees are acceptable but look at your Amazon product page and NEVER let it be better than your own store. You want new people to discover you through Amazon but buy directly from you as much as possible.
12. Increase your page speed - this is directly linked to revenue
13. Add a dynamic, one-click checkout option
14. Add urgency to checkout by offering a small discount that expires quickly or mentions limited stock.
15. Make sure that your store breaks up its different categories by URL - category pages - helps navigation and SEO
16. Add content to your category pages to make sure they index well on Google for SEO
17. Use a quiz funnel to direct users to the category of product that suits them best
18. Collect email addresses with this quiz funnel to grow your email list
19. If any products are out of stock, add a waitlist option that collects user email addresses
20. Optimize all of your social media pages to move followers from social to your email list
21. Offer lead magnets or discounts for people who join your email list
22. Use Smart site search to stop users from getting lost and frustrated
23. Offer an option to skip login and checkout as a guest
24. Ask your friends and family to use the website on multiple devices and try to get to the checkout - see what issues they encounter and improve your checkout flow. Become obsessed with the buyer’s journey on your website.
25. Add verified payment provider badges to checkout to increase trust
26. Have a secure HTTPS website - obviously
27. No dead links or 404 errors. Ever.
28. Be extremely transparent about your shipping policy. If you don’t deliver to certain areas or if shipping is very expensive to certain states, communicate that early and clearly to avoid angry users. If you offer free shipping over a certain order value, show users how close they are to reaching it and encourage them to get there.
29. Segment your email list based on recency, frequency, and monetary value of customers, or if you can't get that data - simpler factors like open rate - this can be done in MailCheat(Chimp). Send different types of emails to them depending on these factors
30. Make customer retention and profit your priority metrics, not revenue and CPAtc.
31. Add your email list to your marketing campaigns so you can retarget them on Facebook and Google Ads
32. Upload all of your products to Google Merchant Centre and ensure your feed is set up correctly to avail of free clicks on Google Shopping
33. Launch a Google Shopping Campaign in Google Ads for these products
34. Expand your Google ads offering by testing some search campaigns that use very specific long-tail keywords, related to your products. Don’t use broad match.
35. Once this is working at a suitable ROAS, you can test a wider range of keywords.
36. Test a Google Ads campaign targeting your competitors’ brand name and/or products
37. Import your merchant center store into Microsoft Ads and run the same campaigns on Bing to scale.
38. Create a specific product feed for each social channel so you can add a ‘Shop’ tab to all of your social media pages
39. Test product catalog ads on Social using the products from these feeds
40. Sign up for ‘Buy on Google’ so people can buy your products directly from Google, commission-free.
41. If you have physical stores - sign up for ‘local product listings’ and ‘local inventory ads’ in Google Merchant Centre.
42. Create a new Google My Business Location for every store you have to maximize your local SEO traffic
43. See if you can get your products featured on coupon/referral websites such as Dealscove, Couponfollow, etc.
44. Analyze your product margins and how much you spend on advertising each product. Cut products that are costing you money
45. Stay on top of your logistics so that you never run out of the products which make you the most profit.
46. Reach out to the right kinds of influencers with products that will deliver their audience tons of value.
47. Be creative in your marketing tactics and reach out to reporters to get free press
48. Leverage your customer video content across Facebook and IG ads
49. If you have a female-focused product run Pinterest video ads too
50. Launch a display remarketing campaign on Google and Facebook for non-buying users who have:

• Visited the website
• Added to Cart
• Abandoned Checkout
• In both the last 7 days and the last 30 days
• You should bid more for customers further down the funnel and users who were more recent

Comment what I missed!

 

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