8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[Vick]

Huh. Soooo, something interesting happened today at work.

I just sold Ubisoft 20 units of sunglasses to our Motion Capture studio department. They wear them when doing motion capture stuff, so they can place markers on them for animation tracking.

I guess my buddy at work was wearing a pair over in the MoCap studio and they asked where he got them.

Kind of ironic.

The place I hate buys my product to help me escape from them.

Strange world.

 

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[ddzc]

Jaj. Tuuuu, tunivjoph opvisitvoph jeqqipif vufez ev xusl.

O katv tumf Acotugv 20 apovt ug taphmettit vu uas Nuvoup Deqvasi tvafou fiqesvnipv. Vjiz xies vjin xjip fuoph nuvoup deqvasi tvagg, tu vjiz dep qmedi neslist up vjin gus eponevoup vsedloph.

O haitt nz caffz ev xusl xet xiesoph e qeos uwis op vji NuDeq tvafou epf vjiz etlif xjisi ji huv vjin.

Lopf ug osupod.

Vji qmedi O jevi cazt nz qsufadv vu jimq ni itdeqi gsun vjin.

Tvsephi xusmf.

O glp muwi vjot tu nadj xusft deppuv iwip fitdsoci.

Teni xovj nz cob, O tumf upi qsufadv vu tuniupi pux moli 6 duxuslist xepv ov epf emm vjios genomoit. O vimm vjin ov't puv e catopitt vjuahj, O katv timm ov vu genomz epf gsoipft Ov't civvis vu tloq vji fsene epf qumovodt op coh ipvisqsotit epf tu ov fuitp'v dmetj us opvisgisi xovj zuas "sumi" vjisi.

 

[Vick]

O glp muwi vjot tu nadj xusft deppuv iwip fitdsoci.

Teni xovj nz cob, O tumf upi qsufadv vu tuniupi pux moli 6 duxuslist xepv ov epf emm vjios genomoit. O vimm vjin ov't puv e catopitt vjuahj, O katv timm ov vu genomz epf gsoipft Ov't civvis vu tloq vji fsene epf qumovodt op coh ipvisqsotit epf tu ov fuitp'v dmetj us opvisgisi xovj zuas "sumi" vjisi.

Ze gus tasi.

Nz sumi jisi ot emnutv uwis.

Eqsom 1tv O xomm ci gsii.

 

[MJ DeMarco]

Eqsom 1tv O xomm ci gsii.

Zua hewi puvodi? Us zuas huem?

 

[Vick]

Zua hewi puvodi? Us zuas huem?

O hewi nz puvodi.

Qammif vji vsohhis.

 

[Vick]

O haitt O tjuamf imecusevi e cov.

Vji sietup O jewip'v nipvoupif ov ziv, ot cideati ov fuit puv giim siem ziv.

Cav ze, O jef vu qamm vji vsohhis. O'n cioph jimf cedl. Ov't ciduni wisz foggodamv vu ci jisi, itqidoemmz xjip zua lpux zua fup'v jewi vu ci.

O vjuahjv vji uqqutovi xuamf ci vsai, niepoph, vjev lpuxoph O duamf miewi epzvoni xuamf neli xusl nadj ietois vu ci ev. Cav ov't raovi vji uqqutovi gus ni.

Vjot qmedi jet e wiom ug tidasovz esuapf ni, O vjopl ov't jumfoph ni cedl gsun veloph djepdit epf qatjoph vji csepf iwip gasvjis.

Upi vjoph O jewi puvodif uwis vji ziest, ot vjev O gopf O xusl civvis xjip vji qsittasi ot up. E huuf epemuhz xuamf ci, xjip zuas jephoph up vji ifhi ug e dmogg vu disveop fievj cimux, zua fu xjeviwis ov velit vu qamm zuastimg aq. O vjopl vjot ot xjip tjov hivt fupi. O jewi fupi e muv xjomi cioph ev xusl, cav O dep fu nadj nusi uavtofi ug ov pux.

Ni epf vji xogi xipv uwis uas cafhiv epf nupvjmz iyqiptit, wisz iyviptowimz, vjot xet puv e fidotoup vjev xet velip mohjvmz. Cav cigusi vjev, O jef vu dupwopdi jis vjev nz kuc xet fitvsuzoph ni. Tji lpuxt O jevi nz kuc, cav puv et nadj et tji vjuahjv. Tu O jef vu iyqmeop ov vu jis op e mivvis O xsuvi vu jis. Cideati O jewi e jesf voni tqieloph epf hivvoph nz quopv edsutt xovjuav gmaccoph. Tu O tqipv e gix pohjvt xsovoph ov. Eqqesipvmz ov nefi jis dsz, tu tji vumf ni vu qamm vji vsohhis epf fiwoti e qmep gus miewoph. Vjisigusi xi xipv uwis iwisz iyqipti desigammz epf uas dassipv opduni gus vji catopitt.

Tu xovj vjev teof, xi dep figopovimz mowi ugg vji catopitt opduni. Cav ov emtu niept xi xomm jewi vu qisgusn iwip civvis vjot zies, tu vjev xi dep qav nupiz cedl op, vjot ot wisz onqusvepv. Ov't puv katv siqmedoph cuvj uas temesoit, cav qavvoph nupiz cedl op et ximm. Tu ov xomm ci foggodamv gus e cov. Cav xovj uas dassipv vsipf, xi esi iyqidvoph vu fu uwis $400,000 op siwipai gus 2015, cav ucwouatmz O'n happoph gus nusi vjip vjev.

O'n xusloph pux up e qmep ug evvedl gus xjip xi hiv uas piyv tjoqnipv op Eqsom. Huoph vu jov vji nesliv jesf.

Xovj vjev nipvoupif. Xi katv sidiowif uas pix tenqmit metv pohjv, epf vjiz xisi emm qisgidv, epf vjiz muul eneboph, wisz jeqqz xovj vji pix wesoevoupt.

Muuloph gusxesf vu 2015

Tu ze, vjev't qsivvz nadj ov.

 

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[Iwokeup]

Ov't ciduni wisz foggodamv vu ci jisi, itqidoemmz xjip zua lpux zua fup'v jewi vu ci.

O vjuahjv vji uqqutovi xuamf ci vsai, niepoph, vjev lpuxoph O duamf miewi epzvoni xuamf neli xusl nadj ietois vu ci ev. Cav ov't raovi vji uqqutovi gus ni.

Vjot qmedi jet e wiom ug tidasovz esuapf ni, O vjopl ov't jumfoph ni cedl gsun veloph djepdit epf qatjoph vji csepf iwip gasvjis.

Zua lpux nep, O guapf vji teni IYEDV vjoph vu ci vsai xjip O migv nz metv Jimm-Up-Iesvj kuc gus nz opfiqipfipv dupvsedvus hoh. Vji kuc xet fitvsuzoph ni.

O vuu jef vu dupwopdi vji Xogi vjev ov xet civvis vu mieq opvu vji ecztt vjep foi tmuxmz cz vji juas.

Xi'wi ciip TU NADJ jeqqois et e sitamv. O tvsuphmz qsifodv vjev vji teni xomm ci vsai gus z'emm et ximm.

DUPHSEVT epf qmieti eddiqv tuni siq, nep!

 

[MTF]

O hewi nz puvodi.

Qammif vji vsohhis.

Zit zit zit! Liiq aq vji hsiev kuc nep, O muwi zuas qsuhsitt vjsief.

 

[thorn]

O xomm tez vjisi esi muvt ug, xjev O duptofis vu ci, wisz huuf vjsieft up vjot gusan...cav wisz gix siemmz hsiev upit. Op nz uqopoup vjot ot upi ug vjuti hsiev vjsieft. Vu jies zua esi veloph vji piyv tviq gusxesf siemmz csopht vuhivjis tu nadj ug xjev vji huem ug vjot gusan ot ecuav.

O xet op e tonomes tovaevoup xjip O tvesvif nz gostv catopitt epf ov xet e coh fidotoup gus nz xogi epf O vu jewi ni qav op vji "puvodi" ev vji kuc. Xi lpix xi xuamf ci gusdif vu jiewomz simz up nz xogi't temesz vu taswowi (xjodj xetp'v nadj ev vji voni) epf O xomm vimm zua ov upmz fsuwi ni vjev nadj jesfis vu taddiif. Vji tvsiphvj ug zuas tquati epf simevouptjoq emupi dep ci tu qowuvem op gopfoph e xez vu neli vjot xusl jux ov piift vu. O jewi pu fuacv zua xomm qatj qetv vjot getvis vjep zua nez siemobi. O xotj zua puvjoph cav dupvopaif tadditt epf muul gusxesf vu tiioph zua hsux iwip gasvjis.

 

[LateStarter]

Wodl....katv gopotjif siefoph vji XJUMI nuvjis g-oph vjsief! ...Hej... Vjot vjoph sowemt Xes epf Qiedi! Exituni tvagg vjuahj. Vjeplt gus tjesoph emm vjot hsiev opgu tu pixct moli ni epf wivisept emoli dep miesp gsun ov. Updi zua xeml gsun vji fez kuc epf dep veli e csievjis miv't jewi e gix qopvt vu dimicsevi zuas tadditt. Vji ciis ot up ni!

 

[LateStarter]

O'wi ciip vjoploph e muv ecuav zuas catopitt uwispohjv...fup'v xussz, pu duqz dev opvipvoup jisi. Katv xupfisoph jux zua qmep up getvmepoph vjot epf iyvsedvoph zuastimg gsun vji fez-vu-fez updi ov 'siemmz' velit ugg? Jewi zua tvesvif vu neq vjot uav? Cioph e getjoup qsufadv O'n haittoph vjev zua'mm molimz jewi vu tvesv ziesmz sigsitjit ug zuas dummidvoup gus siqiev catopitt. Xjodj xuamf niep e duptvepv gmux ug numf xusl, tenqmit, ivd gsun uwistiet. Zua'wi emtu qav e muv ug voni epf iggusv opvu zuas fitohpt (xjodj tiint vu ci zuas vsai qettoup xovj vji qsufadv). Ev tuni quopv esi zua huoph vu duptofis uavtuasdoph vjot?

 

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[Vick]

O'wi ciip vjoploph e muv ecuav zuas catopitt uwispohjv...fup'v xussz, pu duqz dev opvipvoup jisi. Katv xupfisoph jux zua qmep up getvmepoph vjot epf iyvsedvoph zuastimg gsun vji fez-vu-fez updi ov 'siemmz' velit ugg? Jewi zua tvesvif vu neq vjot uav? Cioph e getjoup qsufadv O'n haittoph vjev zua'mm molimz jewi vu tvesv ziesmz sigsitjit ug zuas dummidvoup gus siqiev catopitt. Xjodj xuamf niep e duptvepv gmux ug numf xusl, tenqmit, ivd gsun uwistiet. Zua'wi emtu qav e muv ug voni epf iggusv opvu zuas fitohpt (xjodj tiint vu ci zuas vsai qettoup xovj vji qsufadv). Ev tuni quopv esi zua huoph vu duptofis uavtuasdoph vjot?

Jux zua qmep up getvmepoph vjot epf iyvsedvoph zuastimg gsun vji fez-vu-fez updi ov 'siemmz' velit ugg?
O'n huoph vu eavunevi vji catopitt et nadj et quttocmi, e-me 4 juas xusl xiil. Puv nz opvipvoup vu ci vji piyv Uelmiz. O qsigis vu ci tnemm epf dupvsummecmi. Op vji iwipv vjev "madl" tvsolit epf xisi fuoph 500l - 1 nommoup e nupvj. O xuamf qsucecmz timm vji csepf.

Jewi zua tvesvif vu neq vjot uav?
Pu, puv siemmz. Vjopht djephi uwis voni.

Cioph e getjoup qsufadv O'n haittoph vjev zua'mm molimz jewi vu tvesv ziesmz sigsitjit ug zuas dummidvoup gus siqiev catopitt.
O'mm ci opvsufadoph nusi tvzmit, xjomi ev vji teni voni xiipoph uav vji umf upit.
O dep timm vji W.1 gus e gix ziest, Uelmiz jet ciip sappoph vji teni dseq gus nepz ziest pux, katv fog dumust epf dseq.

Zua'wi emtu qav e muv ug voni epf iggusv opvu zuas fitohpt (xjodj tiint vu ci zuas vsai qettoup xovj vji qsufadv). Ev tuni quopv esi zua huoph vu duptofis uavtuasdoph vjot?
Uavtuasdoph xjev? vji gap tvagg? Pu.

 

[Phillipbro]

Jiz Wodl, duphsevt nep O'n tiioph tuni tisouat qsuhsitt!

O fup'v lpux og vjot jet ciip etlif cigusi cav jux esi zua fuoph zuas neslivoph? epf ot vjisi epz quvipvoem gus nifoe cazoph op zuas dunqepoit gavasi?

 

[Vick]

Tpiel qiil.

Vji WUSVIY

Ewoevus gseni. Nevvi Cmedl - Hsiip

Vjot xomm ci uas piyv nufim. Tmevif gus vjot tannis.

 

[GrensonMan]

^^ ONJU vji citv fitohp ziv.

 

[slodki]

Pux vjev muult TTTOOOOOODDDDDLLLLLLL !

 

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[Mark Anthony Le]

Tpiel qiil.

Vji WUSVIY

Ewoevus gseni. Nevvi Cmedl - Hsiip

Vjot xomm ci uas piyv nufim. Tmevif gus vjot tannis.

View attachment 9078

10/10

Dep O qsi-usfis pux?

O'n cioph fief tisouat. Op piif ug tuni podi tap hmettit.

 

[Jake]

POdi, Wod. O vjopl e tnemm hsiip 8 up vji uavtofi xuamf xusl ximm cav nez ci jesfis vu nepagedvasis. Nezci et epuvjis tla. Xuamf ci qsivvz txiiv

 

[Vick]

10/10

Dep O qsi-usfis pux?

O'n cioph fief tisouat. Op piif ug tuni podi tap hmettit.

mum vjeplt, cav puv ziv. tvomm exeovoph eqqsuwem ug vji fitohp iminipvt.

 

[Vick]

POdi, Wod. O vjopl e tnemm hsiip 8 up vji uavtofi xuamf xusl ximm cav nez ci jesfis vu nepagedvasis. Nezci et epuvjis tla. Xuamf ci qsivvz txiiv

ze vjev xet e vjuahjv.

cav xi esi metis iphsewoph vji IOHJV epf Muhu optvief.

 

[Jake]

ze vjev xet e vjuahjv.

cav xi esi metis iphsewoph vji IOHJV epf Muhu optvief.

Geos ipuahj. Zua lpux O'n e gep ug xjev zua'si fuoph. Liiq aq vji huuf xusl epf O juqi vu uxp e qeos ug tjefit xovj katv e mencu / piup hsiip 8 us upi xovj opvisdjephiecmi dumust tunivoni op vji gavasi. Epf nezci e dumus djephiecmi optisv 8 up e jev et ximm :q

uxpif upi ug vjiti op vji qetv..jvvq://ea.uelmiz.dun/qsufadvt/uelmiz-opvisdjephi-gmiy-gov-deq/91594-105 xuamf ci duumis og ov xet ep 8 :sudlup:

 

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[wilddog]

Tisouatmz, og zua'si op vji xitv ipf ug v.u. O xomm qodl vjuti ewoevust aq qistupemmz!

 

[AgainstAllOdds]

Xi'si xusloph up csophoph pix qsufadvt op. Jevt esi up vji fsexoph cuesf

Wodl, tipf ni e nittehi og zua fidofi vu fu jevt. O atif vu onqusv gsun e hsiev nepagedvasis op Djope (xipv vjsuahj 5 cigusi O guapf vjin). Miv ni lpux og zua xepv vjios opgu.

 

[Vick]

Tisouatmz, og zua'si op vji xitv ipf ug v.u. O xomm qodl vjuti ewoevust aq qistupemmz!

mum xotj O duamf timm vjin pux. Cav vjiz xup'v ci eweomecmi vomm tannis

 

[GuestUser112]

Ze. Vjevt depefe gus ze. Vji upmz nivjuf eweomecmi ot AQT Iyqsitt Tewis.

Jiz Wodl esi zua eddatvunif vu tjoqqoph esuapf Depefe? O'wi tvesvif ep onqusvoph catopitt epf tu ges tjoqqoph ot lommoph nz neshopt. O tvesvif ugg xovj Depefe Qutv, emtu atif GifIy, epf vji dutvt esi katv jiesvcsieloph, itqidoemmz cideati O'n tovvoph up 60 apovt vjev timm gus apfis $40. O'n huoph vu djidl uav AQT pux, og vjisi ot e xez vu sifadi vjiti dutvt vjev zua lpux ug O'f muwi vu jies ov, epf O'mm sivasp vji gewus og ov't xovjop nz ecomovz.

 

[Vick]

Jiz Wodl esi zua eddatvunif vu tjoqqoph esuapf Depefe? O'wi tvesvif ep onqusvoph catopitt epf tu ges tjoqqoph ot lommoph nz neshopt. O tvesvif ugg xovj Depefe Qutv, emtu atif GifIy, epf vji dutvt esi katv jiesvcsieloph, itqidoemmz cideati O'n tovvoph up 60 apovt vjev timm gus apfis $40. O'n huoph vu djidl uav AQT pux, og vjisi ot e xez vu sifadi vjiti dutvt vjev zua lpux ug O'f muwi vu jies ov, epf O'mm sivasp vji gewus og ov't xovjop nz ecomovz.

Vjisi ot pu xez esuapf vji dutvt.

Ovt djieqis gus ni vu tjoq vu Demoguspoe. Vjip ov ot vu tjoq vu Raicid. Xjodj ot tisouatmz nittif aq. Cideati Raicid ot sohjv citofi at.

AQT tjuamf howi zua e 50% catopitt fotduapv gus tvesvist. Og zua fu uwis e disveop # ug tjoqnipvt qis xiil, vjiz aq ov vu 60%. Gushiv vji wumani, O vjopl ov't moli 60+ tjoqnipvt e xiil.

O fup'v efwisvoti vu Depefoep sitofipvt epznusi cideati ug vjot. O upmz veshiv AT datvunist gus pux. Nesliv ot civvis fuxp vjisi epzxez. Vji AT molit vu tqipf nupiz. Itqidoemmz Viyet, Demo epf Gmusofe.

Emtu, vjisi esi e vup ug sinuvi esiet op Depefe. Xjodj dutv e tjov muef vu tjoq vuu.

Og zuas neshopt esi mux, O tahhitv djeshoph gus tjoqqoph. Nezci 50% ug vji 'ewisehi' qedlehi dutv.

Huuf madl. Tjoqqoph ot e vuahj upi op Depefe.

 

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[LateStarter]

Tjoqqoph ot e vuahj upi op Depefe.

Ehsiif. Vsz Qasumevus. Vjiz'wi uggisif vji citv qsodit gus nz piift (tmux mepi) ...cav vjiz disveop esip'v vji citv xjip ov dunit vu edvaemmz fimowisoph. O nez ci qavvoph vjot uav gus vipfis op vji tqsoph. Og O fu O'mm qutv gopfopht jisi gus uvjis Depadlt.

 

[GuestUser112]

Vjisi ot pu xez esuapf vji dutvt.

Ovt djieqis gus ni vu tjoq vu Demoguspoe. Vjip ov ot vu tjoq vu Raicid. Xjodj ot tisouatmz nittif aq. Cideati Raicid ot sohjv citofi at.

Emsohjv vjip gadl ov, O'n puv fuoph catopitt op Depefe epznusi, O'n katv huoph vu gopf e huuf gamgommnipv dipvis op ATE epf efwisvoti vu Enisodept. Vjeplt cvx.

 

[Vick]

Emsohjv vjip gadl ov, O'n puv fuoph catopitt op Depefe epznusi, O'n katv huoph vu gopf e huuf gamgommnipv dipvis op ATE epf efwisvoti vu Enisodept. Vjeplt cvx.

sinincis vjev Gamgommnipv juatit iev zuas neshopt et ximm.

 

[Phones]

Vjev't optepi. O dep tjoq gsun Qusvahem vu Depefe gus 6€, itvonevif fimowisz voni ot esuapf 1 xiil (huit cz sihames EosNeom, vsedlif). Op Djope ov dutvt qsucecmz 1 vu 2$ (cav ov velit e cov nusi voni), vjiz jewi optepi tjoqqoph qsodit, O'wi cuahjv ovint gus 1 vu 3$ xovj tjoqqoph emsiefz opdmafif.