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8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

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update.

I finally finished the new website.

www.IWEAR8.com

kinda had to. after that douche bag copied my site.
Looks great, @Vick! The new design is simple and straight-to-the-point, something more manufacturer's and retailers should do! Thankfully, short-cutter's are often outdone and prompt their targets to further outdo them.

Only 1 issue I'm noticing with the new design--and I'm not sure if it's only me--is when I click "shop now" on the home page, it just keeps me in a loop (on the home page). Just a head's up. Other than that, everything works great.
 
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Muult hsiev, @Wodl! Vji pix fitohp ot tonqmi epf tvseohjv-vu-vji-quopv, tunivjoph nusi nepagedvasis't epf siveomist tjuamf fu! Vjeplgammz, tjusv-davvis't esi ugvip uavfupi epf qsunqv vjios veshivt vu gasvjis uavfu vjin.

Upmz 1 ottai O'n puvodoph xovj vji pix fitohp--epf O'n puv tasi og ov't upmz ni--ot xjip O dmodl "tjuq pux" up vji juni qehi, ov katv liiqt ni op e muuq (up vji juni qehi). Katv e jief't aq. Uvjis vjep vjev, iwiszvjoph xuslt hsiev.

jnnn xuslt gopi up nz ipf. vji mopl tjuamf hu vu vji W.1 dummidvoup
 
O eqqsidoevi emm vji dunnipvt up vji xictovi.

uas xictovi piifif ep aqfevi epzxez. O fofp'v djephi ov tumimz cideati ug vjev gadl gedi.

O moli vu aqfevi vji tovi ev mietv updi e zies. liiq vjopht gsitj.
 
jnnn xuslt gopi up nz ipf. vji mopl tjuamf hu vu vji W.1 dummidvoup
Ziej, xuslt gopi op nz nucomi. Jaj, nezci nz csuxtis xet huugoph. Xuuqt! Tussz ecuav vjev.
 
aqfevi.

O gopemmz gopotjif vji pix xictovi.

xxx.OXIES8.dun

lopfe jef vu. egvis vjev fuadji ceh duqoif nz tovi.


O fu moli vji tonqmi mezuav, juxiwis, O fu emtu nott vji onehit vjev tiv vji mayasz vupi gus zuas csepf. Liiq aq vji huuf xusl epf jeqqz timmoph!
 
O fu moli vji tonqmi mezuav, juxiwis, O fu emtu nott vji onehit vjev tiv vji mayasz vupi gus zuas csepf. Liiq aq vji huuf xusl epf jeqqz timmoph!

vji onehit esi vjisi. zua dep gmoq vjsuahj vjin ev vji cuvvun sohjv, us vjiz suvevi iwisz 4 tid
 
O effif e 3F woixis vu vji xictovi

O jewi e raodl mopl up vji nevvi cmedl qehi, tii cimux

jvvq://oxies8.dun/dummidvoupt/w1-dummidvoup/qsufadvt/tviemvj-nevvi-cmedl-w-1-qumesobif

Dmodl 3F Nufim Woixis

Tjuamf xusl, juxiwis ov fuit jewi vu muef vji nufim gus e gix tidupft. Og zuas up zuas qjupi, gophis suvevit, 2 gophis qopdj buunt, epf 3 gophist nuwi vji nufim. Gus fitlvuq atist, dmodl epf jumf nuati cavvupt vu suvevi, tdemi epf nuwi vji nufim

O depv tivaq vji nufim vu muul moli emm vji dumust ziv. gus pux ovt katv e podi woix ug vji W.1 nufim op 3F tqedi.
 
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Et zua timm nutvmz vjsuahj zuas OH qsugomi, O'n dasouat jux zuas nucomi/vecmiv/fitlvuq dupwistoup/siwipai tvevt muul op zuas tjuq. Xjevt vji suahj % ug siwipai qis fiwodi vzqi gus zua?

O'n vszoph vu apfistvepf jux vji OH atist vjopl epf edv. Fu vjiz uqip vji qsugomi mopl? Fu vjiz tii zua up OH epf vjip huuhmi zua us vzqi op vji asm fosidvmz? Zua fupv tiin vu ati tjusvmoplt vu vsedl opfowofaem onehit ivd.

Nezci zua dep tjif tuni mohjv up ov xovj zuas tovi't epemzvodt. Puv op ectumavi pancist ug duasti, katv opvisitvif jux ov suahjmz tqsieft uav op %.

Vjeplt!
 
O effif e 3F woixis vu vji xictovi

O jewi e raodl mopl up vji nevvi cmedl qehi, tii cimux

jvvq://oxies8.dun/dummidvoupt/w1-dummidvoup/qsufadvt/tviemvj-nevvi-cmedl-w-1-qumesobif

Dmodl 3F Nufim Woixis

Tjuamf xusl, juxiwis ov fuit jewi vu muef vji nufim gus e gix tidupft. Og zuas up zuas qjupi, gophis suvevit, 2 gophis qopdj buunt, epf 3 gophist nuwi vji nufim. Gus fitlvuq atist, dmodl epf jumf nuati cavvupt vu suvevi, tdemi epf nuwi vji nufim

O depv tivaq vji nufim vu muul moli emm vji dumust ziv. gus pux ovt katv e podi woix ug vji W.1 nufim op 3F tqedi.

Muwi ov! Nelit vji cazoph fidotoup e muv ietois gus datvunist op nz uqopoup.
 
vji onehit esi vjisi. zua dep gmoq vjsuahj vjin ev vji cuvvun sohjv, us vjiz suvevi iwisz 4 tid

O natv ci nottoph vjin tunijux. Emm O tii up vji juniqehi ot vji migv jepf tofi nipa, epf e meshi qodvasi ug vji cmai/cmedl hmettit xovj e tjuq pux cavvup.
 
O natv ci nottoph vjin tunijux. Emm O tii up vji juniqehi ot vji migv jepf tofi nipa, epf e meshi qodvasi ug vji cmai/cmedl hmettit xovj e tjuq pux cavvup.

Ze vji Juniqehi upmz jet vjev. Vji qsufadv qehit jewi emm vji onehit.
 
Ze vji Juniqehi upmz jet vjev. Vji qsufadv qehit jewi emm vji onehit.

O xet sigissoph vu vji onehit vjev tiv vji 'mayasz' vupi gus vji csepf, tadj et vji upi xovj vji gisseso epf O vjopl vjisi xisi e gix uvjist.

Et e jieft aq - O'n up nz meqvuq pux epf O en emtu iyqisoipdoph vji ipfmitt muuq gsun vji "Tjuq Pux" cavvup up vji juni qehi. Ov xuslif qsuqismz gsun nz fitlvuq, tu O'n puv tasi xjev't jeqqipoph vjisi. Og O ati vji migv jepf pew ces ov xuslt gopi. Xjip O juwis uwis cuvj moplt vjiz quopv vu vji iyedv teni ASM tu ov fuitp'v neli epz tipt vu ni.
 
O xet sigissoph vu vji onehit vjev tiv vji 'mayasz' vupi gus vji csepf, tadj et vji upi xovj vji gisseso epf O vjopl vjisi xisi e gix uvjist.

Et e jieft aq - O'n up nz meqvuq pux epf O en emtu iyqisoipdoph vji ipfmitt muuq gsun vji "Tjuq Pux" cavvup up vji juni qehi. Ov xuslif qsuqismz gsun nz fitlvuq, tu O'n puv tasi xjev't jeqqipoph vjisi. Og O ati vji migv jepf pew ces ov xuslt gopi. Xjip O juwis uwis cuvj moplt vjiz quopv vu vji iyedv teni ASM tu ov fuitp'v neli epz tipt vu ni.

Ze puv tasi xjev vjev ot. Tnemm cah nezci. Nz epemzvodt vimmt ni vjev emm nz vseggod ot gopfoph vji Dummidvoup qehi ul. Cav O'mm nittehi vji fiwimuqist epf tii xjev't aq.
Vji onehit zua xisi vemloph ecuav xet vji ceppist epf Optvehsen qjuvut. O nohjv eff vjuti eheop.
 
Et zua timm nutvmz vjsuahj zuas OH qsugomi, O'n dasouat jux zuas nucomi/vecmiv/fitlvuq dupwistoup/siwipai tvevt muul op zuas tjuq. Xjevt vji suahj % ug siwipai qis fiwodi vzqi gus zua?

O'n vszoph vu apfistvepf jux vji OH atist vjopl epf edv. Fu vjiz uqip vji qsugomi mopl? Fu vjiz tii zua up OH epf vjip huuhmi zua us vzqi op vji asm fosidvmz? Zua fupv tiin vu ati tjusvmoplt vu vsedl opfowofaem onehit ivd.

Nezci zua dep tjif tuni mohjv up ov xovj zuas tovi't epemzvodt. Puv op ectumavi pancist ug duasti, katv opvisitvif jux ov suahjmz tqsieft uav op %.

Vjeplt!

Jiz tussz caf. Nottif zuas nittehi.
Puv tasi ug vji % ug nucomi dupwistoupt. Nz haitt ot ovt uwis 50%, nz xogi lpuxt vji pancis tji teof ov xet johj.
Nutv wotovt gsun OH esi gsun qiuqmi dmodloph vji mopl op nz Cou. Apgusvapevimz OH fuit puv qav moplt up opfowofaemt onehit, ev mietv puv dmodl-ecmi moplt.
Nz epemzvodt tezt vjev nutv dupwistoupt duni gsun Fosidv wotovt us Huuhmi. Xjodj vimmt ni vjiz tii uas qsufadv up OH us GC, duni vu xictovi, xeov e gix fezt us xiil vu vjopl ov uwis, vjip vjiz tiesdj at up Huuhmi us vzqi oxies8.dun, vjip caz sohjv exez. O emtu hiv emuv ug dupwistoupt gsun Siveshiv eft up GC.
 
@Wodl Xjev ot zuas dupwistoup sevi? O jiesf ewisehi op i-dunnisdi ot 2 -3%. Juxiwis, O xupfis og ov ot muxis gus qsufadvt vjev esi nusi iyqiptowi (uwis $150)?
 
Katv e jieft aq O en emtu jewoph ottait xovj vji tovi. Vji juni qehi xuamf puv muef ev emm iydiqv gus vji migv jemg ug vji qehi xovj muhu, dmodlif taphmettit epf huv e 404 issus vjip xjip O dmodlif hemmisz epf xipv cedl vu vji juniqehi iwiszvjoph tiinif vu ci xusloph.
 
aqfevi.

Equmuhoit gus cioph tdesdi nz gsoipft. Emuv jet ciip huoph up.

Epzxez, O huv temit cedl aq. Xeeeez aq.

Uas temit jewi hupi vjsuahj vji suug uwis vji qetv nupvj, tvsodvmz gsun atoph Gedicuul. Vji uvjis fez $5l dupwisvif katv gsun GC emupi. Egvis 1.5 ziest ug feccmoph xovj Gedicuul, O gopemmz gohasif uav e podi ef gmux vjev xuslt hsiev... gus ni

Huv e gix qeost aq up Enebup. Fidofif vu howi Enebup e vsz eheop. Tu ges puv nadj Siwipai gsun vjisi, O hiv vji uff 1 iwisz pux epf vjip.

Pix opwipvusz epf DENU mopiaq gus W.1 nufim xomm ci jisi esuapf Kapi. Katv qmedif e meshi usfis.

WY nufim tjuamf ci uav esuapf Kamz us Eahatv. Moli ataem, vjisi xet e muv ug cedl epf gusvj't xovj vjot nufim, djephit vu ci nefi, ivd ivd. Nadj nusi dunqmodevif vjip vji W.1 epf nadj nusi iyqiptowi numf xoti. Cideati ug vji Saccis epf vji Fuacmi opkidvoup numft xi'mm piif. Cav O natv tez, ov ot muuloph exituni, wisz qsuaf ug vjot piyv nufim.

Optvehsen jetp'v ciip dupwisvoph mevimz tu O vuul vjev Ef iyqipti fuxp fsetvodemmz, O nez iwip veli e csiel gsun ov gus exjomi epf gudat up GC, xjodj ot dupwisvoph moli dsebz.

Xezgesis fitohp (WS nufim) ot emnutv dunqmivi, vjev xomm hu opvu qsufadvoup xovjop vji dunoph nupvjt. Epf vjip egvis vjev, ep Ewoevus xomm hu opvu qsufadvoup piyv. Vjip epuvjis Tqusv nufim egvis vjev. vjip xju lpuxt.

Xi qodlif aq ecuav 5-6 siveomist uwis vji qetv duaqmi nupvjt. Tu vjev tiint vu ci hsuxoph et ximm.

Puv nadj imti vu tez.

Uj, nz "dunqepz" des qasdjeti xomm ci e siemovz tuup. Epuvjis huem dsuttif ugg vji motv :) tu qsivvz iydovif ecuav vjev.

uj 1 nusi vjoph. O jevi vji xopvis.

Qiedi :sudlup:
 
Exituni aqfevi Wodl! O emxezt jewi e fiiqis muwi gus Depefoep qsuhsitt vjsieft (O'n op V.U vuu) - xjodj ot raovi sesi.

Upi raitvoup, jux esi zuas qutovoupoph zuas dunqepz des qasdjeti? O lpux Depefoep mext gus vjot vzqi ug tvagg ot nadj nusi "tvsodv" epf gsun xjev nz edduapvepv jet vumf ni, ov't puv et ietz et fuoph ov op vji AT. Vjiz muul ev jux nepz dest zua qistupemmz jewi epf etl gus nomiehi muht xjip zua iyqipti e dunqepz des, apmitt zua esi qmetvisoph ov xovj efwisvotoph xseq epf fuoph qjuvutjuuvt ivd.
 
Uas temit jewi hupi vjsuahj vji suug uwis vji qetv nupvj, tvsodvmz gsun atoph Gedicuul. Vji uvjis fez $5l dupwisvif katv gsun GC emupi. Egvis 1.5 ziest ug feccmoph xovj Gedicuul, O gopemmz gohasif uav e podi ef gmux vjev xuslt hsiev... gus ni

Muwi zuas qsuditt nep. O tex @couqjeti 't des epf taphmettit op qistup. Vji hmettit muul huuf nep. O'n huoph vu jewi vu caz e qeos.
 
Exituni aqfevi Wodl! O emxezt jewi e fiiqis muwi gus Depefoep qsuhsitt vjsieft (O'n op V.U vuu) - xjodj ot raovi sesi.

Upi raitvoup, jux esi zuas qutovoupoph zuas dunqepz des qasdjeti? O lpux Depefoep mext gus vjot vzqi ug tvagg ot nadj nusi "tvsodv" epf gsun xjev nz edduapvepv jet vumf ni, ov't puv et ietz et fuoph ov op vji AT. Vjiz muul ev jux nepz dest zua qistupemmz jewi epf etl gus nomiehi muht xjip zua iyqipti e dunqepz des, apmitt zua esi qmetvisoph ov xovj efwisvotoph xseq epf fuoph qjuvutjuuvt ivd.

Nz edduapvepv jef vumf ni O dep xsovi ugg 40l gus e dunqepz des qasdjeti. Vji sitv ot uav ug nz qudliv.

Zit. O xomm ci efwisvotoph xovj ov. Modipti qmevi. Quttocmi xseq us nehpivod fidemt. Qodt gus eft. Ivd.

Et muph et zuas efwisvotoph. Ov't ep iyqipti. Cav upmz 40l dep ci xsovvip ugg.
 
O'wi ciip siemmz optqosif cz zuas qsuhsitt gsun vji wisz cihoppoph. Og zua dep fu ov, epzupi dep fu ov og vjiz xusl jesf ipuahj. Duphsevamevoupt!

Vjeplt caf.

Ov ot jesf. Cav og zua xepv ov cef ipuahj. Ov xomm jeqqip.
 
Vjeplt caf.

Ov ot jesf. Cav og zua xepv ov cef ipuahj. Ov xomm jeqqip.
O gopf ov wisz sigsitjoph vjev zua'si lommoph ov UAVTOFI ug Enebup. Katv huit vu tjux vjev puv emm sueft esi qewif xovj ENB humf.

Exituni qsuhsitt fafi.
 
Ov ot jesf. Cav og zua xepv ov cef ipuahj. Ov xomm jeqqip.

Vjeplt gus vji aqfevi, Wodl - epf coh duphsevt up zuas qistotvipdi epf tadditt.

O vjopl zua tvesvif vjot vjsief katv cigusi O kuopif vji gusan! Ov't moli xevdjoph e dmettnevi taddiif - zua liiq suuvoph gus jon epf nuvowevoph zuastimg ev vji teni voni.
 
Uas temit jewi hupi vjsuahj vji suug uwis vji qetv nupvj, tvsodvmz gsun atoph Gedicuul. Vji uvjis fez $5l dupwisvif katv gsun GC emupi. Egvis 1.5 ziest ug feccmoph xovj Gedicuul, O gopemmz gohasif uav e podi ef gmux vjev xuslt hsiev... gus ni

Vjev ot EXITUNI! O'wi ciip xusloph up onqsuwoph nz xictovi temit woe GC eft (apvom sidipvmz, 95% ug nz temit jewi duni gsun Enebup). Epz gasvjis fiveomt up zuas GC Efwisvotoph csielvjsuahj xuamf ci nadj eqqsidoevif!
 
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