1.5 Week Update
Events:
1. I was hired, by the agency I worked with last week, to work on a second project this week. This time for a client who was offered a sweet deal on Shark Tank.
2. Upwork placed me in their Rising Talent Program!
Process: Put in the hours and finished both my previous contracts from last week.
In case you don’t remember -
a. Craft 30 Headlines for client’s Facebook Ad Campaign for her first book launch.
b. Draft 12 Facebook Ads and 6 Google Search Ads for Plastic Surgeon. <Agency contract>
Takeaway: Facebook ads are a nightmare to provide you-focused copywriting for. Their policy on personal attribution makes it very tough to single out a particular customer demographic. So for those of you jumping into Facebook ad copywriting, speak in a more general sense. Push benefits, but let the benefits speak to the customer. Don’t use you-focused language. At least when starting out.
I spent the weekend optimizing my profile. What do I mean?
Purchased @Lex DeVille 's course on Upwork Profile optimization (which I highly recommend you get as well if you’re using Upwork).
The course was lengthy, but very informative. Spent a good 6-7 hours optimizing my biography. After all the work, not only is my profile optimized for a specific search term for Upwork, but looks & feels far more credible to any potential clients. I believe this played in a HUGE role in my acceptance into the Rising Talent program.
If you’re using Upwork and want to up your proposal acceptance rate, take both courses I mentioned in the thread.
Not Fastlane related, but I changed my diet. I’m obsessed with bulking. I’m a smaller guy. Fit. Athletic. But doesn’t matter, I’m still labeled as skinny and for decades that negative label (at least to me) has shaped my obsession to bulk. Well….
This week I told myself I want to abolish this obsession. I still want to get bigger. But not at the expense of my health, my time, and my current freelance path.
So I performed research and crafted my own diet plan comprising brain foods, foods that keep the brain healthy, off-set dementia, delay potential Alzheimers, etc. I believe my new diet in combination with the Binaural beats I listen to daily, boosts my level of creativity. I don’t know for sure, but so far I feel far more innovative.
Key Takeaways:
There are no short-cuts ladies & gentlemen.
Perform outstanding work.
Provide excellent service.
Drop poor habits.
Create an efficient process.
The reward will come!
PS: After talking with a friend, I'm going to start something on the side to get my Fastlane idea going (or to at least lead up to a purely CENTS-based business in the future).
I will be adding updates on that side project as well.
So stay tuned!
Events:
1. I was hired, by the agency I worked with last week, to work on a second project this week. This time for a client who was offered a sweet deal on Shark Tank.
2. Upwork placed me in their Rising Talent Program!
Process: Put in the hours and finished both my previous contracts from last week.
In case you don’t remember -
a. Craft 30 Headlines for client’s Facebook Ad Campaign for her first book launch.
b. Draft 12 Facebook Ads and 6 Google Search Ads for Plastic Surgeon. <Agency contract>
Takeaway: Facebook ads are a nightmare to provide you-focused copywriting for. Their policy on personal attribution makes it very tough to single out a particular customer demographic. So for those of you jumping into Facebook ad copywriting, speak in a more general sense. Push benefits, but let the benefits speak to the customer. Don’t use you-focused language. At least when starting out.
I spent the weekend optimizing my profile. What do I mean?
Purchased @Lex DeVille 's course on Upwork Profile optimization (which I highly recommend you get as well if you’re using Upwork).
The course was lengthy, but very informative. Spent a good 6-7 hours optimizing my biography. After all the work, not only is my profile optimized for a specific search term for Upwork, but looks & feels far more credible to any potential clients. I believe this played in a HUGE role in my acceptance into the Rising Talent program.
If you’re using Upwork and want to up your proposal acceptance rate, take both courses I mentioned in the thread.
Not Fastlane related, but I changed my diet. I’m obsessed with bulking. I’m a smaller guy. Fit. Athletic. But doesn’t matter, I’m still labeled as skinny and for decades that negative label (at least to me) has shaped my obsession to bulk. Well….
This week I told myself I want to abolish this obsession. I still want to get bigger. But not at the expense of my health, my time, and my current freelance path.
So I performed research and crafted my own diet plan comprising brain foods, foods that keep the brain healthy, off-set dementia, delay potential Alzheimers, etc. I believe my new diet in combination with the Binaural beats I listen to daily, boosts my level of creativity. I don’t know for sure, but so far I feel far more innovative.
Key Takeaways:
There are no short-cuts ladies & gentlemen.
Perform outstanding work.
Provide excellent service.
Drop poor habits.
Create an efficient process.
The reward will come!
PS: After talking with a friend, I'm going to start something on the side to get my Fastlane idea going (or to at least lead up to a purely CENTS-based business in the future).
I will be adding updates on that side project as well.
So stay tuned!
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