Hi everyone, my father runs a business importing high end goods and selling them locally. I won't disclose the full details of his business, but to give you an idea he makes a very good living for himself with very little effort. He has asked me to help him scale this business and possibly take it over one day.
To give you some details about the operation, he sells one type of item to approximately 60 customers, these items are customized and sell for approximately $2500 each. Customers purchase anywhere from 1-20 of these items a year. The customers are typically the same year after year and he has not been able to expand past this limit (although he has put in very little effort to do so).
Areas that I could see improving sales and customer base:
1. The company website was made over 10 years ago and is very poor design and usability.
2. All orders and invoices are done by hand, I would look at moving this to eCommerce if possible, however this may be difficult as each order is custom.
3. He has never advertised, all sales are through word of mouth. I would look at promoting through Facebook and Instagram to his ideal customer.
4. The product is very good and the users of the item use it "professionally". I would use testimonials to further the sales funnel.
5. The items are hand made, I would promote this as a unique feature over competitors.
Any other advice you guys could give as I begin on this journey of helping my father scale his business?
To give you some details about the operation, he sells one type of item to approximately 60 customers, these items are customized and sell for approximately $2500 each. Customers purchase anywhere from 1-20 of these items a year. The customers are typically the same year after year and he has not been able to expand past this limit (although he has put in very little effort to do so).
Areas that I could see improving sales and customer base:
1. The company website was made over 10 years ago and is very poor design and usability.
2. All orders and invoices are done by hand, I would look at moving this to eCommerce if possible, however this may be difficult as each order is custom.
3. He has never advertised, all sales are through word of mouth. I would look at promoting through Facebook and Instagram to his ideal customer.
4. The product is very good and the users of the item use it "professionally". I would use testimonials to further the sales funnel.
5. The items are hand made, I would promote this as a unique feature over competitors.
Any other advice you guys could give as I begin on this journey of helping my father scale his business?
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