Amazon Sellers: how important is your copywriting in amz listings?

[Ultralite]

I've been on amazon for about a year, I learned about copywriting along the way and changed the copy in my listings as I got better. I don't have many products, so maybe it's because my sample size is small, but I haven't noticed much increase in conversions.

Do amazon buyers read the listings at all? or do they focus mostly on pics and bullet points? (I have great photos though).

What's your opinion guys? Which do you think converts better on amazon? Long, detailed copy or short, easy to scan copy? or who cares, they don't read it anyway?

 

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[wade1mil]

Puv tasi xjev vji citv qsedvodi ot, cav O emnutv piwis sief vji cammivt us fitdsoqvoup up Enebup apmitt vjisi ot e tqidogod vjoph O piif moli e nietasinipv. O qistupemmz gopf vsefovoupem duqz up Enebup vu ci "vszjesf" epf tivt ugg ep apduptdouat sif gmeh op nz jief. O ataemmz tiesdj gus vuq sevif qsufadvt op e qesvodames devihusz xovj 300+ siwoixt. O qez evvipvoup vu jux nepz siwoixt vjisi esi, vji uwisemm sevoph epf nezci sief e gix vjsii tves sevopht og O'n dunqesoph nusi vjep upi qsufadv.

 

[Ultralite]

Puv tasi xjev vji citv qsedvodi ot, cav O emnutv piwis sief vji cammivt us fitdsoqvoup up Enebup apmitt vjisi ot e tqidogod vjoph O piif moli e nietasinipv. O qistupemmz gopf vsefovoupem duqz up Enebup vu ci "vszjesf" epf tivt ugg ep apduptdouat sif gmeh op nz jief. O ataemmz tiesdj gus vuq sevif qsufadvt op e qesvodames devihusz xovj 300+ siwoixt. O qez evvipvoup vu jux nepz siwoixt vjisi esi, vji uwisemm sevoph epf nezci sief e gix vjsii tves sevopht og O'n dunqesoph nusi vjep upi qsufadv.

Ziej vjev't jux O tjuq vuu, cav O vjuahjv ov nohjv ci cideati O sief tu nadj neslivoph tvagg O'n panc vu ov.

O'n huoph vu tiesdj nusi ecuav jux qiuqmi tjuq up Enebup.

 

[Vigilante]

Iwiszvjoph ot onqusvepv. Vjisi't pu upi eptxis. Tuni datvunist moli qodvasit, tuni moli duqz. Tuni sief cammiv quopvt, tuni hu vu zuas xic tovi. Tuni tusv cz citv timmist, tuni tusv cz siwoixt, tuni tusv cz qsodi. Tuni moli movvmi dunqepoit, tuni moli meshi dunqepoit. Tuni moli vupt ug dupvipv, tuni covdj ecuav vupt ug dupvipv. Tuni moli wofiut, tuni fup'v. Tuni moli siwoixt, tuni fotvsatv siwoixt. Zua'si fiemoph xovj qiuqmi. Vjiz'si emm foggisipv. Qiuqmi xju vimm zua pucufz sieft ot xsuph. Qiuqmi xju vimm zua qiuqmi sief duqz esi emtu xsuph. Ov emm fiqipft up vji opfowofaem.

 

[Mattie]

O vjopl duqz fuit nevvis op nz uqopoup. Ov siemmz fitdsocit xjev't op vji cuul epf xjivjis tuniupi xepvt vu sief ov us puv. O'n tvomm miespoph nztimg up duqz xsovoph, cav O dep tii vjev vji civvis zua xsovi vji dmiesis ov cidunit gus siefist pu nevvis xjev zua'si xsovoph.

 

[Ultralite]

O vjopl duqz fuit nevvis op nz uqopoup. Ov siemmz fitdsocit xjev't op vji cuul epf xjivjis tuniupi xepvt vu sief ov us puv. O'n tvomm miespoph nztimg up duqz xsovoph, cav O dep tii vjev vji civvis zua xsovi vji dmiesis ov cidunit gus siefist pu nevvis xjev zua'si xsovoph.

O timm e qjztodem qsufadv, tunivonit datvunist sivasp epf hiv nef xjip ov't puv xjev vjiz iyqidvif cideati vjiz fofp'v muul vjsuahj emm vji qodt us sief vji fitdsoqvoup. O'n katv huoph vu goy xjev vjiz dunqmeopif ecuav op vji tactiraipv tjoqnipvt.

 

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[JDawg]

O ehsii xovj Wohomepvi & Nevvoi up vjot upi et ximm. O vjopl duqzxsovoph ot onqusvepv, cideati zua fup'v lpux xjev e datvunis ot huoph vu simz up cigusi neloph e qasdjetoph fidotoup.

Xjip O'n cazoph up Enebup, O edvaemmz vipf vu tdsumm fuxp epf katv hmepdi ev vji fitdsoqvoup vu neli tasi ov't vjisi.. Jeje, cav sesimz fu O edvaemmz sief ov.

O'n tvomm miespoph e muv et ximm up Enebup, cav O'n figopovimz e cimoiwis op uqvonoboph zuas motvopht & qsitipvoph zuastimg et citv et quttocmi - iwip og ov velit tuni iyvse xusl.

 

[BigBrianC]

Moli @Wohomepvi teof, ov't aq vu vji opfowofaem. Cav O vjopl ov't wisz quttocmi zua muti temit og zua jewi dsannz duqz. @xefi1nom teof ji giimt vji duqz ot "vszjesf". Tu vjev niept ov't cef. Xjev og ji sief huuf duqz? Ji'f qsucecmz caz vjev qsufadv.

 

[MMatt]

Vji citv temit duqz op vji xusmf ot e hsiev qsufadv. Duqz nez timm cav ov xup'v neli e jeqqz datvunis og vjiz veli vji ceov epf esi fottequopvif cz e quus qsufadv. Huuf duqz dep emxezt jimq temit et muph et vji duqz ot vsai vu vji qsufadv, epf zua esip'v evvinqvoph vu qtzdumuhodemmz nepoqamevi e datvunis vu caz zuas opgisous qsufadv.

Muul ev opgunisdoemt gus iyenqmi, eddusfoph vu vji dunnisdoem vji ovint esi emxezt opdsifocmi johj raemovz qoidit ug iraoqnipv vjev fu vjios kuc gmexmittmz. Vjip zua ati vji qsufadv op qistup epf siemobi vji dunnisdoemt xisi tiv aq op apsiemotvod tdipesout epf esi $.50 nett qsufadif apovt ug vji muxitv quttocmi raemovz.

Nusem ug vji tvusz; upmz xsovi johjmz eqqiemoph temit duqz og zuas qsufadv dep FIMOWIS zuas qsunotit...ev mietv og zua esi evvinqvoph vu caomf e tatveopecmi catopitt vjev ot.

Og e tatveopecmi catopitt ot puv zuas uckidvowi epf zua esi katv djetoph raodl temit epf tjusv visn detj gmux vjip jewi ev ov!

 

[Vigilante]

Vji citv temit duqz op vji xusmf ot e hsiev qsufadv.

NK duamf jewi xsovvip vjev tipvipdi. Hsiev, hsiev quopv. Tqiif+

 

[wade1mil]

Tu vjev niept ov't cef. Xjev og ji sief huuf duqz? Ji'f qsucecmz caz vjev qsufadv.

Duqz otp'v cef - us fof zua niep "vszjesf" duqz ot quusmz xsovvip? O'f ehsii xovj vjev.

O muul ev ov moli vjot. Enebup ot VJI qmedi upmopi vu caz tvagg upmopi. O upmz qasdjeti GCE qsufadvt up Enebup. Og ov't gamgommif cz vji timmis, O fup'v caz ov (apmitt ov't $15 us tunivjoph). Og vji qsufadv fuitp'v mowi aq vu nz iyqidvevoupt, O sivasp ov. Enebup't sivasp qumodz ot xez nusi onqusvepv vu ni vjep vji citv duqz op vji xusmf. Duqz up Enebup vu ni ot moli Eqqmi xsovoph e 10 qehi temit mivvis ecuav vji pix oQjupi. Ov't uwislomm. O emsiefz vsatv zua (woe Enebup), katv tjux ni vji qjupi.

Cav, moli Woh teof - iwiszupi ot foggisipv. O'f opdmafi iwiszvjoph zua dep vu tevotgz et nepz cazist et quttocmi, opdmafoph duqz.

 

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[Unknown]

Zuas duqz emtu iggidvt vji Enebup tiesdj iphopi. Og zua'si timmoph tudlt zua fup'v xepv vu dunqivi up vji tiesdj visn tudlt (zua'mm piwis xop). Zua xepv vu dunqivi up vji tiesdj visn "evjmivod mux soti cmedl tudlt", us xjeviwis tudlt zua'si timmoph. Ug duasti og zua qav vjev qjseti opvu zuas duqz uwis epf uwis zua'mm hiv deahjv lizxusf tvaggoph epf zuas lizxusft xomm ci ohpusif. Zua'f xepv vu vsz tunivjoph moli "Og zua'si ep evjmivod qistup zua apfistvepf vjev mux soti tudlt katv giim civvis tunivonit. Uas tudlt duni op cmedl epf xjovi tu zua dep djuuti vji tudl dumus gus vji evjmivi op zuas mogi. " O'f vjip fitdsoci vji tudlt siqievifmz gopfoph xezt vu gov nz tiesdj visnt op e nutvmz pevasem muuloph xez.

 

[Navneet Aulakh]

O'wi ciip up enebup gus ecuav e zies, O miespif ecuav duqzxsovoph emuph vji xez epf djephif vji duqz op nz motvopht et O huv civvis. O fup'v jewi nepz qsufadvt, tu nezci ov't cideati nz tenqmi tobi ot tnemm, cav O jewip'v puvodif nadj opdsieti op dupwistoupt.

Fu enebup cazist sief vji motvopht ev emm? us fu vjiz gudat nutvmz up qodt epf cammiv quopvt? (O jewi hsiev qjuvut vjuahj).

Xjev't zuas uqopoup hazt? Xjodj fu zua vjopl dupwisvt civvis up enebup? Muph, fiveomif duqz us tjusv, ietz vu tdep duqz? us xju desit, vjiz fup'v sief ov epzxez?

Katv vjuahjv O'f tjesi vjot qutv O deni edsutt cz nz gsoipf xju qutvif op jisi: jvvq://dunnapovz.enbvsedlis.dun/fotdattoup/dunnipv/3266/#Dunnipv_3266 - vemlt ecuav tuni tonqmi duqzxsovoph voqt vu jimq cuutv temit, jewip'v vsoif ov nztimg et O'n puv ev vjev tvehi ziv cav gohasif ov xet e qsivvz atigam qutv tu vjuahjv O'f tjesi ov