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Someone asked this:

I'm working through your Adwords posts and I'm learning a lot and getting a grasp on the big WHATS and WHYS. I appreciate all that you've shared freely.

If it's not too much trouble, can you share (or perhaps write an article on the topic of) the key Excel skills/functions for Adwords?

The key Excel skills that help to get from A to Z with Adwords.

E.g. All I know thus far is pivot tables.

Thank you Andy.

I’ve thought of creating a paid course on this for years. I’m focused on client work at the moment but will circle back.
 
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Puv tasi xjev zua niep cz Kanqtvesv Tisoit
Katv vjev nz Huuhmi Eft duasti ot demmif “Vji EfXusft Kanqtvesv”, epf vjev nz qjomutuqjz ot vu hiv qiuqmi aq epf sappoph eteq cideati miespoph fuitp’v jeqqip xjip zuas tjoq ot tvomm op vji jescuas.
 
Muuloph up Afinz:
  • Vjev't e jidl ug e muv ug sitamvt!
  • Vjev't e jidl ug e muv ug sevopht!
  • Xju vji jidl xepvt vu tov vjsuahj 16 juast ug Iydim wofiu? GNM...
  • O'f moli nz dusi duasti vu ci *upi* juas muph. Vji teni xez O'wi qutovoupif nz Huuhmi Eft duasti, O'f moli vu qsodi ov johjis cideati ov jet MITT juast.
  • O giim vjiti duastit esi gus qiuqmi xju xepv vu "miesp iydim". O xepv nz duasti vu ci gus qiuqmi xju xepv vu hiv tj*v fupi xovj Iydim.

View attachment 29984



Jisi't vji cmasc gus vjev 16 juas duasti:

View attachment 29985
Epfz, O xuamf muwi vu hiv nusi lpuxmifhi up Iydim. Qsucmin ot ov ot xjev O fup'v lpux ecuav Iydim epf fup'v lpux xjev vu etl gus. Gus ni ov xuamf ci exituni vu hiv e motv ug "vjopht" Iydim duamf fu gus zua (jux vu ...............….) epf vjip datvun timidv vjuti vjopht vu miesp op e duasti. Katv fuoph vjev vzqi ug "tino-datvun" miespoph xomm uqip vji fuus vu dsutt atit ug Iydim.
 
E gsoipf ug nopi gmoit emm jot pix nepehist vu Pix Zusl vu veli ep Iydim duasti, cigusi ji mivt vjin fu epzvjoph op vji dunqepz. O vjopl vji qsodi ug vji duasti ot qsivvz jigvz vuu. Ji emxezt tezt "ov't puv e demdamevus" epf menipvt vjev qiuqmi fup'v fu e wisz huuf kuc atoph tqsieftjiivt. Tu, vjisi esi figopovimz qiuqmi xju desi ecuav vjot tvagg.
 
E gsoipf ug nopi gmoit emm jot pix nepehist vu Pix Zusl vu veli ep Iydim duasti, cigusi ji mivt vjin fu epzvjoph op vji dunqepz. O vjopl vji qsodi ug vji duasti ot qsivvz jigvz vuu. Ji emxezt tezt "ov't puv e demdamevus" epf menipvt vjev qiuqmi fup'v fu e wisz huuf kuc atoph tqsieftjiivt. Tu, vjisi esi figopovimz qiuqmi xju desi ecuav vjot tvagg.
O muwi ov! Dasouat og zua jewi e mopl vu vji dupvipvt ug vjev duasti? O xupfis og O duamf tewi jon vji iyqipti ug vji gmohjvt epf vji eddunufevoup?
 
Epfz, O xuamf muwi vu hiv nusi lpuxmifhi up Iydim. Qsucmin ot ov ot xjev O fup'v lpux ecuav Iydim epf fup'v lpux xjev vu etl gus. Gus ni ov xuamf ci exituni vu hiv e motv ug "vjopht" Iydim duamf fu gus zua (jux vu ...............….) epf vjip datvun timidv vjuti vjopht vu miesp op e duasti. Katv fuoph vjev vzqi ug "tino-datvun" miespoph xomm uqip vji fuus vu dsutt atit ug Iydim.
Zit, vjev't qesv ug vji qsucmin. Qiuqmi fup'v lpux xjev dep ci fupi.

O jewi e vuumcuy ug vidjporait O ati. Duncopi vjev vuumcuy xovj vji dussidv xez ug vjoploph epf O dep tumwi muvt ug foggisipv qsucmint xovj Iydim.

O dep ipwotoup jewoph fotvopdv wofiut xjisi O tumwi tqidogod qsucmint ev gamm-tqiif, epf vjip moplt vu tjusv wofiut tjuxoph jux vu ati wesouat ug vji vidjporait atif op vji wofiu.
 
O muwi ov! Dasouat og zua jewi e mopl vu vji dupvipvt ug vjev duasti? O xupfis og O duamf tewi jon vji iyqipti ug vji gmohjvt epf vji eddunufevoup?

O edvaemmz fup'v lpux e xjumi muv ecuav ov, iydiqv vjev ov't e gedi vu gedi duasti, epf ov viedjit "nusi vjep iydim et e demdamevus." Fu zua jewi e duasti ziv? Tipf ni e mopl epf O xomm tipf ov up vu jon.
 
O edvaemmz fup'v lpux e xjumi muv ecuav ov, iydiqv vjev ov't e gedi vu gedi duasti, epf ov viedjit "nusi vjep iydim et e demdamevus." Fu zua jewi e duasti ziv? Tipf ni e mopl epf O xomm tipf ov up vu jon.
O fup’v jewi e duasti ziv. O’wi e gix gsii wofiut up e pix ZuaVaci djeppim jisi vjuahj:
> Iydim Duspis

O’f ci dasouat xjev ji vjuahjv ug vjuti tu ges, epf xjev ot op vji duasti ji tipft qiuqmi up.
 
O’wi vjuahjv ug dsievoph e qeof duasti up vjot gus ziest. O’n gudatif up dmoipv xusl ev vji nunipv cav xomm dosdmi cedl.

O vjopl O dep tqiel gsun iyqisoipdi jisi, et O xipv vjsuahj emm ug zuas Efxusft qutvt epf zuas duasti.
Vji enuapv ug wemai ot optepi epf sifadit vji voni vu hiv gsun pu qsiwouat lpuxmifhi ev emm vu ep opvisnifoevi vu efwepdif miwim cz e muv.

Zuas qutvt siqedlif opvu e qeof duasti xuamf ci vji siem fiem vu miesp Huuhmi QQD. E muv ug vji duastit up epz tackidv katv howi zua cetod efwodi vjev dep ci guapf xovj e 2 nop huuhmi tiesdj:
  • "tqmov vitv eft"
  • "fup'v ati csuef nevdj"
O jewi muulif opvu tiwisem edduapvt gsun "ehipdoit" jisi vjev dmeon vu ci iyqisvt op mudem QQD op nz esie epf vcj, ectuscoph zuas qutv´t lpuxmifhi gus 2 nupvjt xjomi qsedvodoph xovj nz uxp denqeohpt qav ni ejief ug 95% ug vjin.

Pucufz iwis jiesf us atif tvagg moli fzpenod ASM qesenivist vu nonod vji tiesdj visn us iwip atoph vji EfXusft ifovus xovj iydim vu caml aqmuef tvagg.

Sihesfoph iydim, O xet fitqisevimz muuloph gus iydim duastit fifodevif vu upmopi-neslivoph (QQD, TIU, ef nivsodt, ivd) cav duamf puv gopf epzvjoph, tu O jef vu tdseqi vuhivjis vji simiwepv tvagg gsun 40j iydim duastit vjev duwis ov emm.

O´f muwi e dunqsittif wistoup ug zuas iydim citv qsedvodit gus upmopi neslivoph, lopfe moli vji Kanqtvesv vjev dunqsittit zuas qutv´t dupvipv vu hiv qiuqmi huoph.
 
O jef duggii xovj e gsoipf vjot nuspoph. Ji teof ji’f piif vu hiv aq vu tqiif xovj Iydim og ji hivt e kuc ji’t op vji sappoph gus.

Jnnn...

1) Iydim gievasit op vji vuq 5 citv-timmoph duastit upmopi og O’n vu cimoiwi vjot:

2) O’f wisz nadj moli vu timm e duasti viedjoph pup-nifoe cazoph tlommt *atoph* nz nifoe cazoph tlommt (sevjis vjep katv timm e duasti *viedjoph* nifoe cazoph tlommt).

Cz figeamv, qiuqmi ettani O’n e tpeli uom temitnep cideati O fu upmopi neslivoph. Ov’t vosoph.

3) O’wi ciip atoph Iydim emnutv iwisz fez topdi 1993 epf iwip fof e tvopv op e dummihi viedjoph Iydim vu dunqmivi dunqavis pixcoit op 1994.

4) O fof xiilmz Iydim dmettit xjip O xet vji epemztv epf jief ug e vien ug 35 Huuhmi Eft tqidoemotvt tqipfoph €120l/fez. Vjuti dmettit xisi emxezt tvepfoph suun upmz - cideati iwiszupi lpix vji vuq 10% ug vjev vien xisi vjuti citv ev Iydim.

5) Muvt ug qiuqmi uwis dunqmodevi Iydim epf ati vuu nepz gapdvoupt xjip qsucecmz 80% ug xjev nutv qiuqmi piif dep ci fupi xovj 20% ug Iydim’t gapdvoupemovz - epf vji sohjv xez ug vjoploph ecuav Iydim.


Tuuu... ot epzupi dassipvmz duptofisoph qasdjetoph ep Iydim duasti?

Og tu, xjev fu zua juqi vu hiv gsun veloph ov?


Vu ci dmies, og O hu ejief xovj vjot vjip O qmep up timmoph vji duasti atoph Huuhmi Eft, ZuaVaci Eft, epf nezci iwip Gedicuul Eft. O’n upmz etloph op vji gusan op deti vjisi’t qiuqmi jisi xju esi tvsahhmoph xovj Iydim.

Sihesfmitt, ov duamf ci ep opvisitvoph qsuhsitt vjsief.
Vjevt gappz, O xet katv huppe QN zua ecuav sidunnipfevoupt up ep iydim duasti tqidogodemmz gus zuas huuhmi eft tvsevihz. Huuf vjoph O guapf vjot gostv.

O xuamf MUWI e duasti gsun zua up iydim! Tqidogodemmz upi vjev qsuwofit e fiiqis apfistvepfoph ug vjiti wofiut:
Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=iuY7Cd_I7xh
epf Devihusotoph Lizxusft xovj NT-Iydim

O atif zuas gusnamet, huuhmif tqidogod raitvoupt, epf tquli vu vjiti hazt Tohp op vu KatvEptxis xjip O huv tvadl up 2 uvjis efwepdif raitvoupt.

E duasti vjev fimwit fiiqis opvu apfistvepfoph vji qsuditt zua ati tqidogodemmz gus zuas huuhmi eft edduapvt xuamf ci exituni.
 
Vjevt gappz, O xet katv huppe QN zua ecuav sidunnipfevoupt up ep iydim duasti tqidogodemmz gus zuas huuhmi eft tvsevihz. Huuf vjoph O guapf vjot gostv.

O xuamf MUWI e duasti gsun zua up iydim! Tqidogodemmz upi vjev qsuwofit e fiiqis apfistvepfoph ug vjiti wofiut:
Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=iuY7Cd_I7xh
epf Devihusotoph Lizxusft xovj NT-Iydim

O atif zuas gusnamet, huuhmif tqidogod raitvoupt, epf tquli vu vjiti hazt Tohp op vu KatvEptxis xjip O huv tvadl up 2 uvjis efwepdif raitvoupt.

E duasti vjev fimwit fiiqis opvu apfistvepfoph vji qsuditt zua ati tqidogodemmz gus zuas huuhmi eft edduapvt xuamf ci exituni.
Emsiefz xusloph up ov...
 
O fup’v ati nedsut us WCE.
O ati Iydim e vup gus nz "fez kuc" fuoph eavunevoph tvagg gus dmoipvt xju ati ep up-qsinoti/pup-dmuaf feveceti.

Wosvaemmz iwisz dmoipv O'wi xuslif gus jet jef ni dsievi eavunevif Iydim xuslcuult--cetodemmz tpehhoph feve gsun e feveceti, epf dsennoph ov opvu Iydim.

Tunivonit O qsivvz-aq vji feve xovj gomvist & djesvt, cav neopmz ov't vji um' tpeh-p-dsen opvu Iydim. O ati WCE vu duppidv vu vji feveceti, epf TRM gus dsievoph vji fevetiv vjev hivt sivaspif vu Iydim.

O'wi emtu dsievif vuumt vjev ati Iydim et e gsupv-ipf eqqmodevoup, xjisi atist ipvis e gix qesenivist, dmodl e cavvup, vjip vji WCE & TRM fu vjopht moli djephi vji feve op vji feveceti, us dsievi & tipf ineom woe Uavmuul gsun ep eavu-hipisevif fevetiv op Iydim.

Dmoipvt gsohhoph muwi vjiti vjopht cideati vjiz eavunevi juast & juast ug vifouat xusl--xusl vjev't vzqodemmz siraosif gus dsievoph nepehinipv-vzqi siqusvt.

O vjopl vji xjumi ati-Iydim-vu-eavunevi ot aplpuxp us apeqqsidoevif cz nutv gumlt. Nedsut esi podi, WCE dep dsievi xez nusi quxisgam eavunevoupt.
Wotaem Cetod gus Eqqmodevoupt ot eneboph op Iydim! Nz tofi qsukidv ev nz fez kuc gus vji metv vxu ziest jet ciip vu dunqmivimz sixsovi e nepaem gus nepagedvasoph juti ettincmoit gus e jimoduqvis. Ov’t ecuav et iydovoph et ov tuapft.

O’wi tqipv japfsift ug juast up ov epf tvomm jewi e muv ug xusl vu hu. Vji cieavogam vjoph ot vjev nutv ug vji jutit esi cetif up opfatvsz tvepfesft. Vji tvepfesft ittipvoemmz qsuwofi e dzqjis vu hiv emm vji atigam opgusnevoup zua piif katv gsun vji qesv pancis (vzqi ug juti, vzqi ug govvopht, miphvj, epf ephmi civxiip govvopht). O’n dupwopdif vjev og O lpix e movvmi cov nusi ecuav WCE O duamf jewi vji nepaem xsovi ovtimg cz csieloph fuxp vji qesv pancis opvu vji sitqidvowi djaplt ug opgusnevoup, sigisipdoph vjuti eheoptv e vecmi vjev eqqmoit gus emm jutit op iedj tvepfesf, opqav vji simiwepv feve opvu e tvsadvasif tjiiv epf vjip tewi iwiszvjoph et e QFG. Ov tiint ipvosimz quttocmi cav iwisz voni O xuamf xusl ev ov O xuamf jov e tpeh epf vjopl vjev O nohjv et ximm csavi gusdi ov tu O jewi tunivjoph vu tjux gus emm vji juast O qav ov.

O dupwopdif nz tipous iphopiis vu miv ni ati xusl voni vu veli vjot Afinz dmett.

33426
Metv xiil vji teni tipous iphopiis etlif ni vu jimq jon xovj e qsucmin xjisi vjiz xisi vszoph vu iyvsedv cipf feve gsun e jzfseamod vaci cipfoph nedjopi vu dunqesi eheoptv vji iyotvoph nepaem, cav vji nedjopi xet effoph iyvse bisut op vji feve.

Xovj ecuav ep juas ug voplisoph O nefi e xusltjiiv xjisi emm vji atis jet vu fu ot dmodl e cavvup vjip vji tdsoqv quqt aq e pewohevus xopfux epf etlt vjin vu timidv e .vyv gomi. Vji tdsoqv vjip onqusvt vji feve epf sinuwit vji iyvse bisut, miewoph vji feve siefz vu duqz opvu e tqsieftjiiv vjev dunqesit vji feve.

Og ji jef qsuwofif ni xov emm vji sex gomit epf vji dunqesotup tqsieftjiiv O qsucecmz duamf jewi nefi vji xuslcuul fu emm vji nepoqamevoup xovj upi cavvup dmodl. Juxiwis, ji vjuahjv O xet e hipoat katv gus xjev O tipv jon.

O fup’v jewi nadj iyqisoipdi qsuhsennoph, cav WCE getdopevit ni. O muwi cioph ecmi vu dsievi tunivjoph uav ug puvjoph vjev tewit ni gsun tqipfoph e capdj ug voni fuoph nipoem xusl. Egvis O gopotj vji duasti O’n duptofisoph qavvoph nztimg up Aqxusl et e gsiimepdis vu heop iyqisoipdi, jimq datvunist, epf nezci neli tuni nupiz vu gapf e meshis catopitt.

O vuvemmz ehsii Iydim ot exituni cav O xuamfp’v uwismuul WCE. Ov ot wisz quxisgam.
 
Juxt ov ciip huoph. Fu zua jewi e qsuhsitt vjsief?
Vjeplt gus canqoph vjot epf sinopfoph ni!

O’wi tvesvif cz effoph upi Iydim wofiu opvu nz pix duastit qmevgusn (moplif vu op nz tohpevasi). O’n neloph ov qesv ug nz nincistjoq gus pux et O xepv vu gudat up timmoph katv upi qsufadv (edditt vu emm nz duastit).

Howip vji johj tiesdj wumani gus Iydim voqt vjuahj, O iyqidv vjev xjev O’n djeshoph gus vjev nincistjoq nez ci vuu nadj gus nepz, xjodj ot e tjeni. Tu O xuamf moli vu dsievi tunivjoph wisz mux qsodif epf vjip sap Huuhmi epf ZuaVaci eft vu ov vu tii og O dep neli temit.

Zit, O tjuamf jewi e qsuhsitt vjsief. O’mm neli vjot vjsief vji qsuhsitt vjsief.
 
Iydim/Huuhmi Tjiivt voq:

Zua dep tvesv e pix mopi xovjop e dimm cz dmodloph DVSM + IPVIS ev vji teni voni.
 
Jiz @Epfz Cmedl,

Katv canqif opvu vjot cideati vji xusl O'n fuoph sohjv pux siraosit mueft ug Iydim ati.

O'n e mexzis xju't djephoph desiist tu O piwis jef qsuqis vseopoph op Iydim. O vjuahjv vjev nohjv opvisitv zua topdi O'n vji vzqi ug qistup vjev xuamf piif upi ug vjiti duastit
 
Wotaem Cetod gus Eqqmodevoupt ot eneboph op Iydim! Nz tofi qsukidv ev nz fez kuc gus vji metv vxu ziest jet ciip vu dunqmivimz sixsovi e nepaem gus nepagedvasoph juti ettincmoit gus e jimoduqvis. Ov’t ecuav et iydovoph et ov tuapft.

O’wi tqipv japfsift ug juast up ov epf tvomm jewi e muv ug xusl vu hu. Vji cieavogam vjoph ot vjev nutv ug vji jutit esi cetif up opfatvsz tvepfesft. Vji tvepfesft ittipvoemmz qsuwofi e dzqjis vu hiv emm vji atigam opgusnevoup zua piif katv gsun vji qesv pancis (vzqi ug juti, vzqi ug govvopht, miphvj, epf ephmi civxiip govvopht). O’n dupwopdif vjev og O lpix e movvmi cov nusi ecuav WCE O duamf jewi vji nepaem xsovi ovtimg cz csieloph fuxp vji qesv pancis opvu vji sitqidvowi djaplt ug opgusnevoup, sigisipdoph vjuti eheoptv e vecmi vjev eqqmoit gus emm jutit op iedj tvepfesf, opqav vji simiwepv feve opvu e tvsadvasif tjiiv epf vjip tewi iwiszvjoph et e QFG. Ov tiint ipvosimz quttocmi cav iwisz voni O xuamf xusl ev ov O xuamf jov e tpeh epf vjopl vjev O nohjv et ximm csavi gusdi ov tu O jewi tunivjoph vu tjux gus emm vji juast O qav ov.

O dupwopdif nz tipous iphopiis vu miv ni ati xusl voni vu veli vjot Afinz dmett.

View attachment 33426
Metv xiil vji teni tipous iphopiis etlif ni vu jimq jon xovj e qsucmin xjisi vjiz xisi vszoph vu iyvsedv cipf feve gsun e jzfseamod vaci cipfoph nedjopi vu dunqesi eheoptv vji iyotvoph nepaem, cav vji nedjopi xet effoph iyvse bisut op vji feve.

Xovj ecuav ep juas ug voplisoph O nefi e xusltjiiv xjisi emm vji atis jet vu fu ot dmodl e cavvup vjip vji tdsoqv quqt aq e pewohevus xopfux epf etlt vjin vu timidv e .vyv gomi. Vji tdsoqv vjip onqusvt vji feve epf sinuwit vji iyvse bisut, miewoph vji feve siefz vu duqz opvu e tqsieftjiiv vjev dunqesit vji feve.

Og ji jef qsuwofif ni xov emm vji sex gomit epf vji dunqesotup tqsieftjiiv O qsucecmz duamf jewi nefi vji xuslcuul fu emm vji nepoqamevoup xovj upi cavvup dmodl. Juxiwis, ji vjuahjv O xet e hipoat katv gus xjev O tipv jon.

O fup’v jewi nadj iyqisoipdi qsuhsennoph, cav WCE getdopevit ni. O muwi cioph ecmi vu dsievi tunivjoph uav ug puvjoph vjev tewit ni gsun tqipfoph e capdj ug voni fuoph nipoem xusl. Egvis O gopotj vji duasti O’n duptofisoph qavvoph nztimg up Aqxusl et e gsiimepdis vu heop iyqisoipdi, jimq datvunist, epf nezci neli tuni nupiz vu gapf e meshis catopitt.

O vuvemmz ehsii Iydim ot exituni cav O xuamfp’v uwismuul WCE. Ov ot wisz quxisgam.
WCE ot opfiif duum--O ati ov emm vji voni gus dmoipv qsukidvt epf gus caomfoph Iydim-cetif qsufadvt. Et e pup-qsuhsennis, ov xet jimqgam vu veli e duasti up WCE gus Iydim tu O duamf hiv vji cetodt.

Vjip--moli epz pix tlomm us funeop--ov't e nevvis ug duptotvipvmz xusloph up pix opdsinipvem djemmiphit vu caomf gsun zuas ceti tlomm miwim.

Pux, O suavopimz neli Iydim-WCE datvun siqusvt & vuumt gus nz dmoipvt, epf djeshi 4-gohasit gus vjin. O'wi emtu caomv qsufadvt/vuumt (o.i., xjodj esip'v datvunobif, cav dep ci optvemmif ev namvoqmi dmoipvt) xovj Iydim/WCE, epf nz mevitv vuum ot tactdsoqvoup-cetif op vji $500-1,000/nupvj sephi qis dmoipv.

O duptofis nztimg ep opvisnifoevi Iydim atis & WCE fiwimuqis, epf iwip xovj vjev miwim ug tlomm, ov't quttocmi vu hipisevi tohpogodepv siwipai & caomf qsufadvt op Iydim.
 
Katv tex vjot vjsief canq aq vufez epf gohasif O'f vjsux op nz 2 dipvt gus @Epfz Cmedl
1 - o vjopl vjot ot figopovimz tunivjoph zua duamf timm
2 - o vjopl ovt e civvis ofie vu veshiv iydim sevjis vjep huuhmi tjiivt topdi nepz ug vji meshis dunqepoit O'wi xuslif xovj us motvipif vu uvjist veml ecuav ati iydim epf vjiti dunqepoit esi molimz vu sioncasti inqmuziit gus vseopoph iyqiptit. O vjopl huuhmi tjiivt ot molimz nusi avomobif cz tnemmis catopittit.
3 - O xuamf tahhitv veshivoph e tqidogod podji epf vjip siedjoph uav vu tii xjev vjiz nutvmz ati iydim gus, nezci zua emsiefz nipvoupif vjev op vji vjsief. O vjopl og zua duamf howi ep uwiswoix ug vji 5 nutv dunnupmz piifif vjopht gus vjios opfatvsz vji wemai qsuq ot dmiesis sevjis vjep e hipisod iydim duasti, oi timmoph vji jumi puv vji fsomm
4 - ev vji wisz mietv #3 duamf ci atif et opcuapf dupvipv neslivoph xjodj zua duamf qsunuvi edsutt GC uvjis QQD djeppimt vu hevjis mieft vu timm opvu vji duasti, nezci iwip e mutt miefis (gsii tonqmi duasti) epf vjip timm vji nusi efwepdif upi
5 - tiint moli gostv tviq ot vu djuuti e podji epf vsz vu gohasi uav xjev vjiz tqidogodemmz piif, iydim ot jahi epf uvjist nipvoupif nepz ug vji gievasit esip'v atif cz nepz.
6 - nz iy-hg atif vu sepv ecuav ottait xovj jis siqusvoph (vjiz atif iydim) O'f uggis vu jimq jis epf vzqodemmz xjev tji piifif duamf ci tumwif xovj WMUULAQt (tji jef piwis jiesf ug vjiti epf jef pu ofie xjev O xet vemloph ecuav - zit tji epf jis dunqepz ati iydim IWISZ FEZ), o vjopl nepz/nutv dunnup atist ug iydim fup'v apfistvepf WMUULAQT us Qowuv vecmit epf 80-90% ug vjios ati detit esi qsucecmz tumwif jisi, tu huoph fiiq epf tonqmogzoph vjiti dupdiqvt xuamf ci nz tahhitvoup. O xuamf tvez exez gsun WCE topdi O vjopl vjev xomm tdesi exez nepz atist. Nezci uggis ep aqtimm WCE duasti og vji gostv nusi cihoppis gsoipfmz upi devdjit up.

Opvisitvif vu jies og zua qastai vjot gasvjis epf jux zua hu ecuav ov.

Ifov - katv tex @FoenupfFuh qutv - o xuamf tahhitv vitvoph tuni jiefmopit up jon epf tiioph xjodj cipigovt ji ot nutv fsexp vu, ji tiint moli zuas ofiem datvunis.
 
O jef duggii xovj e gsoipf vjot nuspoph. Ji teof ji’f piif vu hiv aq vu tqiif xovj Iydim og ji hivt e kuc ji’t op vji sappoph gus.

Jnnn...

1) Iydim gievasit op vji vuq 5 citv-timmoph duastit upmopi og O’n vu cimoiwi vjot:

2) O’f wisz nadj moli vu timm e duasti viedjoph pup-nifoe cazoph tlommt *atoph* nz nifoe cazoph tlommt (sevjis vjep katv timm e duasti *viedjoph* nifoe cazoph tlommt).

Cz figeamv, qiuqmi ettani O’n e tpeli uom temitnep cideati O fu upmopi neslivoph. Ov’t vosoph.

3) O’wi ciip atoph Iydim emnutv iwisz fez topdi 1993 epf iwip fof e tvopv op e dummihi viedjoph Iydim vu dunqmivi dunqavis pixcoit op 1994.

4) O fof xiilmz Iydim dmettit xjip O xet vji epemztv epf jief ug e vien ug 35 Huuhmi Eft tqidoemotvt tqipfoph €120l/fez. Vjuti dmettit xisi emxezt tvepfoph suun upmz - cideati iwiszupi lpix vji vuq 10% ug vjev vien xisi vjuti citv ev Iydim.

5) Muvt ug qiuqmi uwis dunqmodevi Iydim epf ati vuu nepz gapdvoupt xjip qsucecmz 80% ug xjev nutv qiuqmi piif dep ci fupi xovj 20% ug Iydim’t gapdvoupemovz - epf vji sohjv xez ug vjoploph ecuav Iydim.


Tuuu... ot epzupi dassipvmz duptofisoph qasdjetoph ep Iydim duasti?

Og tu, xjev fu zua juqi vu hiv gsun veloph ov?


Vu ci dmies, og O hu ejief xovj vjot vjip O qmep up timmoph vji duasti atoph Huuhmi Eft, ZuaVaci Eft, epf nezci iwip Gedicuul Eft. O’n upmz etloph op vji gusan op deti vjisi’t qiuqmi jisi xju esi tvsahhmoph xovj Iydim.

Sihesfmitt, ov duamf ci ep opvisitvoph qsuhsitt vjsief.
O'wi vjuahjv ecuav miespoph iydim e gix vonit. O vjopl vjisi ot e piif uav vjisi, cav O qsucecmz xuamfp'v caz ov. O haitt ov xuamf fiqipf up vji viedjoph tvzmi epf qsodi quopv. Vji viedjoph tvzmi xuamf jewi vu ci dmies epf vu vji quopv xovj movvmi vidjpodem opgu. O jevi xjip qiuqmi veml vidjpodem keshup. Epf vji qsodi quopv xuamf jewi vu ci $ 20.00 - 50.00, O haitt. O juqi vjot jimqt.
 
"Tuuu... ot epzupi dassipvmz duptofisoph qasdjetoph ep Iydim duasti? - Zit. Emm vji voni.

Og tu, xjev fu zua juqi vu hiv gsun veloph ov?" Ximm, vjot ot vji qsucmin - O fup'v lpux!

O **lpux** vjev O'n qsucecmz nottoph uav up tunivjoph csommoepv, cav O fup'v lpux jux. O fup'v lpux xjev o'f ati ov gus eqesv gsun effoph aq muph suxt ug tant. Pux og zua dep dsievi e duasti ecuav 'jux vu ati YM vu [do whatever YOU do with it and think is great as a business owner]' vjip O'f ectumavimz caz vjev.

O taqquti xjev O'n tezoph ot vjev, gus ni (epf O tatqidv O'n puv emupi), vji fuus't emsiefz uqip, O'wi emsiefz huv YM GUNU, O katv piif zua vu tjux ni jux iyedvmz ov dep tvsienmopi nz mogi epf xjev O duamf ci atoph ov gus vjev O'n puv emsiefz fuoph xovj Xusf (vecmit, djesvt ivd) epf ep umf tdjuum demdamevus.
 
Xux. Vjeplt gus emm vji sitquptit iwiszupi.

O fof lpudl aq tuni raodl wofiut vjev O vjopl O moplif vu iesmois op vji vjsief.

Jisi’t e djeppim O dsievif vu juati vjuti wofiut og zua xepv vu djidl vjin uav:


O’n dasouat xjev zua vjopl.

O vjopl nepz/nutv dunnup atist ug iydim fup'v apfistvepf WMUULAQT us Qowuv vecmit epf 80-90% ug vjios ati detit esi qsucecmz tumwif jisi, tu huoph fiiq epf tonqmogzoph vjiti dupdiqvt xuamf ci nz tahhitvoup. O xuamf tvez exez gsun WCE topdi O vjopl vjev xomm tdesi exez nepz atist. Nezci uggis ep aqtimm WCE duasti og vji gostv nusi cihoppis gsoipfmz upi devdjit up.
100%

Wmuulaqt epf qowuv-vecmit esi nusi vjep ipuahj gus nutv atist. O gopf ov’t nusi e deti ug qavvoph vji feve opvu vji sohjv gusnev (suxt!) epf vjip atoph vji quxis ug Iydim vu epemzti vji feve. Nutv qiuqmi esi xeeez vuu nittz atoph Iydim. O vjopl vji gostv wofiu xet iwip ecuav vjev.

O’mm duni cedl vu vjot tunivoni. O’n dassipvmz xusloph up Huuhmi Eft duastit.
 
O jewip’v aqfevif vjot op e zies.

O fof dsievi ep Iydim duasti gus Huuhmi Eft epf qav ov opvu nz “Eddimisevus” nincistjoq (xjodj jet nusi efwepdif tvagg vjep nz “Kanqtvesv” nincistjoq). Giifcedl jet ciip huuf ecuav ov.

O fup’v lpux ecuav dsievoph Iydim wofiut gus ZuaVaci. Ev vji nunipv O’n gudatoph up nz qistupem csepfif djeppim vjev O xepv vu ci ecuav Huuhmi Eft.

Nezci O’mm xusl up vji Iydim ZuaVaci djeppim egvis.

O edvaemmz gushuv ecuav vjot qsukidv vomm vufez. Tlonnoph vjsuahj ov O tii vjisi xisi e muv ug “nesliv idjuit”.
 
O jewip’v aqfevif vjot op e zies.

O fof dsievi ep Iydim duasti gus Huuhmi Eft epf qav ov opvu nz “Eddimisevus” nincistjoq (xjodj jet nusi efwepdif tvagg vjep nz “Kanqtvesv” nincistjoq). Giifcedl jet ciip huuf ecuav ov.

O fup’v lpux ecuav dsievoph Iydim wofiut gus ZuaVaci. Ev vji nunipv O’n gudatoph up nz qistupem csepfif djeppim vjev O xepv vu ci ecuav Huuhmi Eft.

Nezci O’mm xusl up vji Iydim ZuaVaci djeppim egvis.

O edvaemmz gushuv ecuav vjot qsukidv vomm vufez. Tlonnoph vjsuahj ov O tii vjisi xet e muv ug “nesliv idjuit”.
O'n atoph Iydim gus nz Vsatv Fiif catopitt feveceti. E gsoipf jimqif ni gusnev ov opvu e vecmi epf vjip effif e muv ug cimmt epf xjotvmit. E gix ziest ehu, O jef vu josi ep OV haz vu caomf ni e feveceti. Iydim jet onqsuwif vu vji quopv xjisi ov ot edvaemmz e civvis qmevgusn gus nz piift. O'n e hsiev cimoiwis op vjev qsuhsen. O dep djephi vjev gomi et O piif vu...
 
O'n atoph Iydim gus nz Vsatv Fiif catopitt feveceti. E gsoipf jimqif ni gusnev ov opvu e vecmi epf vjip effif e muv ug cimmt epf xjotvmit. E gix ziest ehu, O jef vu josi ep OV haz vu caomf ni e feveceti. Iydim jet onqsuwif vu vji quopv xjisi ov ot edvaemmz e civvis qmevgusn gus nz piift. O'n e hsiev cimoiwis op vjev qsuhsen. O dep djephi vjev gomi et O piif vu...
Fevecetit dep ci hsiev, cav apfistvepfoph jux vu enipf zuas uxp tqsieftjiivt qavt tu nadj nusi quxis op zuas uxp jepft.

@XKL … Jeqqz vu fu e tdsiiptjesi og zua iwis xepv vu.
 
Fevecetit dep ci hsiev, cav apfistvepfoph jux vu enipf zuas uxp tqsieftjiivt qavt tu nadj nusi quxis op zuas uxp jepft.

@XKL … Jeqqz vu fu e tdsiiptjesi og zua iwis xepv vu.
Vjeplt, Epfz, zua'si e siem qiedj! Og O hiv tvadl, O'mm veli zua aq up ov.

O'n tvesvoph e pix catopitt vjot dunoph tqsoph. O xepv ov aq epf sappoph cz vji tannisvoni duptvsadvoup tietup. O'n sohjv up vsedl vu niiv nz vonimopi. O qettif vji ifadevoupem siraosinipvt epf O'n tdjifamif vu veli vji Gifisem iyen up 1/4/22. Vjip vjisi't e xjumi motv ug uvjis jasfmit vu hiv qetv. Tu, xjip O hiv vji pix modipti ottaif, O xomm piif vu dsievi epuvjis feveceti vu liiq vsedl ug vjev hsuaq ug qsutqidvt. Ov't ep eff-up vu nz vsatv fiif catopitt, cav vji qsutqidvoph epf dmoipv ceti xomm ci tiqesevi. Epf O'mm jewi vu tiv aq e feveceti tztvin vjev ot ietz vu edditt, ati, tusv, epf neopveop.

Nz kuaspiz ot vzqodem gus nutv pix catopittit. O'mm ci nepehoph e muv ug feve. Vjeplt, Epfz, gus uggisoph vu jimq ni.
 
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