Andy Black
Help people. Get paid. Help more people.
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Thanks for asking @savefox.
I stopped doing those paid audits a while ago.
I always uncover exactly the same issues:
- Too much broad match.
- Too many keywords per ad group.
- Poor ads that don't match the search terms in the ad group (because of 1. and 2. above).
If people follow the lessons in The Jumpstart they'll set it up better.
There's a few recordings in the Jumpstart of me doing audits of student accounts. (And even these still suffered from 1-3 above because people still kept having too many keywords per ad group.)
There's a few video audits on my YouTube channel too.
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