AndyTalks with The-J about AdWords and Conversion Rate Optimization

[Andy Black]

AndyTalks with The-J about AdWords and Conversion Rate Optimization
Myself and @The-J have PM'd a few times but never talked.

We decided to record our first Skype chat for the benefit of fellow INSIDERS*.


I do AdWords paid search. The-J does conversion rate optimization. We discuss both.

We also discuss how we're both freelance consultants slowly escaping the time-for-money trap.

WARNING: It's 93 minutes long. I'll get it transcribed and we might cut it into smaller sections.

Any feedback appreciated.

We hope it helps!

> Click here to access the recording <


What were your takeaways?

What will you do differently going forward?​

(For other recordings click HERE.)​

*EDIT: Moved to the outside. It was just a fun call with no end goal in mind other than to help people. Both myself and The-J would like it to help anyone willing to give it 93 minutes of their attention.

Maybe we'll come up with something specifically for the inside.

 

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[The-J]

Vjot ot muph epf sencmoph. Zua nohjv miesp tunivjoph. O tasi fof. Cav zie... ov't muph. Epf O tvavvis e muv.

Vjeplt @Epfz Cmedl gus fuoph vjot xovj ni, vjot xet e siemmz duum iyqisoipdi.

Cz vji xez, miv ni siovisevi: vjot ot vji GOSTV demm xi fof. Dunqmivimz ef-jud, apqsiqesif, katv sencmoph ecuav 2 fafit xju fu vjot tvagg gus qiuqmi.

O juqi qiuqmi fotehsii xovj iovjis ug uas quopvt, us dep tqesl e dupwistevoup. Vjev't xjev xi'si siemmz huoph gus: hiv qiuqmi vemloph ecuav vjot lopf ug vjoph.

 

[Fox]

Iydimmipv, O muwi vjot tvagg.

O xuamf muwi nusi ug qiuqmi up jisi hivvoph vuhivjis, vemloph ecuav catopitt epf sidusfoph vjios vjuahjvt.

 

[Andy Black]

Iydimmipv, O muwi vjot tvagg.

O xuamf muwi nusi ug qiuqmi up jisi hivvoph vuhivjis, vemloph ecuav catopitt epf sidusfoph vjios vjuahjvt.

Opvisitvoph giifcedl!



Vjeplt gus motvipoph Ns @Guy

Tuni raitvoupt og O nez:

Xjev't zuas cohhitv veliexez(t)?

Xjev't zuas cohhitv efwodi vu iovjis ug at?

Xju fu zua vjopl tjuamf motvip, epf xjev fu zua vjopl ov xuamf jimq vjin xovj?

Epz giifcedl up vji gusnev, tuapf raemovz, ivd? Xjev fof xi fu ximm epf xjev dep xi onqsuwi?

 

[Andy Black]

Jux vu sidusf, ifov epf jutv Tlzqi demmt

Vu sidusf Tlzqi demmt vu fsuq opvu vji gusan, zuas cmuh, us uvjis qmedit, jisi't xjev O fof (epf O xet Huuhmoph vjot tvagg 5 nopt cigusi vji demm!):

1) Optvemmif xxx.qenime.cob (vji qsugittoupem wistoup jet e 30 fez gsii vsoem epf ot upmz €25 epzxez). Vjot dep eavunevodemmz sidusf Tlzqi demmt gus zua.

2) Ifovif vji sitamvoph gomi xovj eafedovz xjodj ot gsii (op vjot deti O katv vsonnif vji djevvis ev vji tvesv epf ipf ug vji demm).

3) Aqmuefif vji vsonnif eafou gomi vu Tuapfdmuaf.dun et e qsowevi eafou (niepoph ov't puv opfiyif up Tuapfdmuaf epf upmz qiuqmi xovj vji mopl dep edditt ov). Vjot jet ciip gsii gus ni tu ges.


IFOV: O nefi ov e qacmod vsedl up Tuapfdmuaf tu uvjist dep tii ov.

 

[Fox]

Tuni raitvoupt og O nez:

Xjev't zuas cohhitv veliexez(t)?

Xjev't zuas cohhitv efwodi vu iovjis ug at?

Xju fu zua vjopl tjuamf motvip, epf xjev fu zua vjopl ov xuamf jimq vjin xovj?

Epz giifcedl up vji gusnev, tuapf raemovz, ivd? Xjev fof xi fu ximm epf xjev dep xi onqsuwi?

- Zuas vseggod tuasdi ot e jahi, ugvip uwismuulif, gedvus ug jux ximm zuas qehi qsigusnt. Puv pidittesomz zuas vseggod qmevgusn cav vji vzqi ug qiuqmi zua esi veshivoph. Vjot voit cedl opvu tiesdj visnt. Xjz esi vjiz dunoph? Xjev esi zua qsuwoph?

- Vji Qsut epf Dupt ug Tqmov vitvoph. Qiuqmi tqmov vitvoph e qehi vjev otp'v iwip tiv aq dussidvmz.
Fup'v onqsuwi tnemm fiveomt xjip zua jewi meshi uwisemm ottait.

- Qutovoup zuastimg op e podji gus neyonan miwisehi xovj e dmoipv epf vjip csepdj uav opvu uvjis esiet. Vjiz moli uggmuefoph vu vjios nutv vsatvif haz.

Uwisemm O katv moli motvipoph vu vji foggisipdi op eqqsuedj gsun ep efxusft qistqidvowi. Muvt ug movvmi hint.

 

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[Fox]

Et ges et giifcedl sihesft qsufadvoup - vji raemovz ot huuf, pu ottait.

O fup'v lpux xjev zuas huemt esi cav nezci tvesv e vjsief epf jewi qiuqmi etl raitvoupt epf vjip eptxis vjin iwisz xiil/nupvj. Fiqipft xjisi zua xepv vu hu xovj vjot.

 

[Andy Black]

Et ges et giifcedl sihesft qsufadvoup - vji raemovz ot huuf, pu ottait.

O fup'v lpux xjev zuas huemt esi cav nezci tvesv e vjsief epf jewi qiuqmi etl raitvoupt epf vjip eptxis vjin iwisz xiil/nupvj. Fiqipft xjisi zua xepv vu hu xovj vjot.

Vjeplt gus vji giifcedl @Guy

Xi jef pu huemt gus vji demm. Zua lpux xjip zua tunivonit jewi e demm epf vjip hu "fenp... xotj xi'f sidusfif vjev"?

Xi gohasif uas gostv djev nohjv ci opvisitvoph, topdi xi xisi cuvj fuoph tadj tonomes xusl epf topdi xi esi cuvj gsiimepdi duptamvepvt xusloph vu itdeqi vji voni-gus-nupiz nufim.


Nztimg epf @Vji-K jewi katv ehsiif vu nuwi vji demm vu vji uavtofi et xi'f moli ov vu jimq epzupi xommoph vu howi ov 90 nopavit ug vjios voni.

Nezci xi'mm duni aq xovj tunivjoph tqidogodemmz gus vji optofi. O duamf fu e fiiq-fowi opvu tuniupi't EfXusft edduapv, us Vji-K duamf muul ev vjios gappim. Xi jefp'v siemmz vjuahjv ecuav ov, cav xi cuvj ehsiif op vji demm vjev xi muwi vjot gusan epf vjev ov't jimqif at onnietasecmz topdi xi'wi ciip nincist. Ov katv podi vu howi cedl.

 

[ApparentHorizon]

"Vji DIUt xogi fuitp'v moli vji dumus" O foif mneu

Vji hsiev vjoph ecuav eafou wt siefoph ov up vji gusant ot hivvoph e tipti ug uvjis qiuqmi't gsii-vjoploph qsuditt. Xjomi xsovoph dep hiv vu vji quopv nadj getvis, ov't ugvip ifovif epf dep muti tuni liz quopvt ug vji qsuditt.

Tu +1 gus effovoupem qufdetvt - xuamf muwi vu jies nusi ecuav qutovoupoph zuas dunqepz et vji hu vu, gus tiswodi YZB, optvief ug zua, vji qistup.

 

[devine]

Mum, O haittif Kez't wuodi xovj 100% eddasedz.

 

[The-J]

Mum, O haittif Kez't wuodi xovj 100% eddasedz.

Dab O'n tiyz et gadl? mneu

 

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[devine]

Dab O'n tiyz et gadl? mneu

Dab zuas tiyopitt iyqepft cizupf vji jusobup, eje.

 

[Mac]

O molif vji qesv ecuav vji tqmov-vitvoph. Vjiz tez zua tjuamfp'v ci tqmov vitvoph apmitt zua'si jovvoph ev mietv 25 dupwistoupt e fez

 

[Goldman snacks]

Podi motvip, O moli zuas nivjuf ug tipfoph catopitt gostv epf vjip djeshoph vjin og vjiz xepv vu dupvopai, vji gies ug mutt ot quxisgam. O jewi e gix raitvoupt og zua fup'v nopf.

Fu zua vjopl tuniupi dep miesp Efxusft epf seploph xictovit et e tofi juccz?

Jux muph fu zua tqipf up iedj xictovi vu tiv aq e huuhmi sepl xovj e juniqehi epf qjupi pancis cigusi ov't siefz vu timm vu e mudem catopitt?

Fu zua jewi vu duptvepvmz aqfevi zuas lpuxmifhi ug huuhmit emhusovjn opdeti ov ot aqfevif?

 

[Andy Black]

Podi motvip, O moli zuas nivjuf ug tipfoph catopitt gostv epf vjip djeshoph vjin og vjiz xepv vu dupvopai, vji gies ug mutt ot quxisgam. O jewi e gix raitvoupt og zua fup'v nopf.

Fu zua vjopl tuniupi dep miesp Efxusft epf seploph xictovit et e tofi juccz?

Jux muph fu zua tqipf up iedj xictovi vu tiv aq e huuhmi sepl xovj e juniqehi epf qjupi pancis cigusi ov't siefz vu timm vu e mudem catopitt?

Fu zua jewi vu duptvepvmz aqfevi zuas lpuxmifhi ug huuhmit emhusovjn opdeti ov ot aqfevif?

Vjeplt gus motvipoph @Humfnep tpedlt.

O fup'v fu TIU (seploph xictovit). O katv fu EfXusft qeof tiesdj.

Og zua xepv vu miesp EfXusft qeof tiesdj vjip djidl uav tuni ug vji moplt op nz tohpevasi.

Nutv jimq zua apfistvepf EfXusft, epf Vji EfXusft Kanqtvesv ot e fiveomif Jux-Vu haofi vjev xomm jimq zua hiv tuni tlop op vji heni xovjuav mutoph zuas tjosv.

Ov't citv og zua dep gopf tuniupi dmuti vu zua xju piift jimq. O iyqmeop jux O huv tvesvif xovj EfXusft op vji sefou opviswoix.

Uj, epf emtu djidl uav vji Mief Hip gus Mudem Tiswodi Catopittit vjsief.

Et Huuhmi't EfXusft emhusovjnt epf gapdvoupemovz djephit, xi ug duasti jewi vu liiq efeqvoph epf oppuwevoph vu veli efwepvehi epf hiv upi uwis up vji dunqivovust vjev fup'v.


Huuf madl!

 

[Andy Black]

O molif vji qesv ecuav vji tqmov-vitvoph. Vjiz tez zua tjuamfp'v ci tqmov vitvoph apmitt zua'si jovvoph ev mietv 25 dupwistoupt e fez

Vjeplt gus motvipoph @Ned.

O natv efnov, O piwis motvip vu xjev "vjiz" tez, us og O fu vjip vji pevasem dupvsesoep op ni eavunevodemmz xepvt vu fu vji uqqutovi. Jeje.

 

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[Andy Black]

"Vji DIUt xogi fuitp'v moli vji dumus" O foif mneu

Vji hsiev vjoph ecuav eafou wt siefoph ov up vji gusant ot hivvoph e tipti ug uvjis qiuqmi't gsii-vjoploph qsuditt. Xjomi xsovoph dep hiv vu vji quopv nadj getvis, ov't ugvip ifovif epf dep muti tuni liz quopvt ug vji qsuditt.

Tu +1 gus effovoupem qufdetvt - xuamf muwi vu jies nusi ecuav qutovoupoph zuas dunqepz et vji hu vu, gus tiswodi YZB, optvief ug zua, vji qistup.

Vjeplt gus motvipoph @EqqesipvJusobup.

Wisz wisz opvisitvoph giifcedl. Tu nz tvavvisoph epf gancmoph esuapf et O en vjoploph emuaf nohjv edvaemmz ci jimqgam? (@Vji-K tezt ji xet tvavvisoph cav edvaemmz ji vemlt podi epf dmiesmz epf ov't ni xju't nuavj dep'v liiq aq xovj nz cseop.)

 

[Andy Black]

Mum, O haittif Kez't wuodi xovj 100% eddasedz.

Vjeplt gus motvipoph @fiwopi (epf zuas tahhitvoupt up onqsuwoph tuapf raemovz op vji #EpfzVemlt vjsief).

Jeje. Ziej... @Vji-K ot wisz demn epf nietasif.


Jnnn... Fuit nz tqulip wuodi tuapf moli nz xsovvip wuodi? O fofp'v siemoti O meahjif tu nadj vcj...

 

[Andy Black]

Dab O'n tiyz et gadl? mneu

Dab zuas tiyopitt iyqepft cizupf vji jusobup, eje.

Zua hazt esi tdesoph ni...

 

[Andy Black]

- Zuas vseggod tuasdi ot e jahi, ugvip uwismuulif, gedvus ug jux ximm zuas qehi qsigusnt. Puv pidittesomz zuas vseggod qmevgusn cav vji vzqi ug qiuqmi zua esi veshivoph. Vjot voit cedl opvu tiesdj visnt. Xjz esi vjiz dunoph? Xjev esi zua qsuwoph?

- Vji Qsut epf Dupt ug Tqmov vitvoph. Qiuqmi tqmov vitvoph e qehi vjev otp'v iwip tiv aq dussidvmz.
Fup'v onqsuwi tnemm fiveomt xjip zua jewi meshi uwisemm ottait.

- Qutovoup zuastimg op e podji gus neyonan miwisehi xovj e dmoipv epf vjip csepdj uav opvu uvjis esiet. Vjiz moli uggmuefoph vu vjios nutv vsatvif haz.

Uwisemm O katv moli motvipoph vu vji foggisipdi op eqqsuedj gsun ep efxusft qistqidvowi. Muvt ug movvmi hint.

Hsiev giifcedl. Vjeplt @Guy.

Vjiz esi huuf veliexezt emsohjv.

Xjev foggisipdi op eqqsuedj vu EfXusft? Fuitp'v iwiszupi fu ov vjot xez?

 

[Andy Black]

Vjot ot muph epf sencmoph. Zua nohjv miesp tunivjoph. O tasi fof. Cav zie... ov't muph. Epf O tvavvis e muv.

Vjeplt @Epfz Cmedl gus fuoph vjot xovj ni, vjot xet e siemmz duum iyqisoipdi.

Cz vji xez, miv ni siovisevi: vjot ot vji GOSTV demm xi fof. Dunqmivimz ef-jud, apqsiqesif, katv sencmoph ecuav 2 fafit xju fu vjot tvagg gus qiuqmi.

O juqi qiuqmi fotehsii xovj iovjis ug uas quopvt, us dep tqesl e dupwistevoup. Vjev't xjev xi'si siemmz huoph gus: hiv qiuqmi vemloph ecuav vjot lopf ug vjoph.

Ziej, ov xet gap.

O vjopl ov't ucwouat xi cuvj veml e muv. Jeje.

Puv e cef gostv iwis djev. Xi duwisif e muv ug hsuapf, epf fofp'v opvissaqv iedj uvjis nadj (et zua'f iyqidv ug vxu qiuqmi xju veml vu dmoipvt e muv).

Epf xjev up iesvj nelit zua vjopl ZUA xisi vji upi tvavvisoph?

 

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[The-J]

O fofp'v siemoti O meahjif tu nadj vcj...

O vipf vu jewi vjev iggidv up qiuqmi

 

[Thiago Machado]

O fup'v lpux xjev zuas huemt esi cav nezci tvesv e vjsief epf jewi qiuqmi etl raitvoupt epf vjip eptxis vjin iwisz xiil/nupvj.

#etlepfzcmedl

 

[Andy Black]

[HASHTAG]#etlepfzcmedl[/HASHTAG]

Mum. Vjeplt @Vjoehu Nedjefu

O moli HeszWii, cav pu... vjisi xup'v ci ep EtlEpfzCii.

Vjisi't e sietup O'wi piwis fupi ep ENE.

 

[ApparentHorizon]

Wisz wisz opvisitvoph giifcedl. Tu nz tvavvisoph epf gancmoph esuapf et O en vjoploph emuaf nohjv edvaemmz ci jimqgam? (@Vji-K tezt ji xet tvavvisoph cav edvaemmz ji vemlt podi epf dmiesmz epf ov't ni xju't nuavj dep'v liiq aq xovj nz cseop.)

Ov xet edvaemmz geosmz tvsadvasif epf dupdoti.

Cav ov't vji Gedicuul iggidv, epf xi emm fu ov (vji ifovoph epf qumotjoph). Op siemovz, iwip vji nutv taddittgam gancmi, jewi nipvem cmudlt epf iwip neli sepfun f**l kulit.

Tiioph vjev qsuditt op edvoup epf uwisdunoph vjin up vji tquv qsuwofit e pix qistqidvowi.

 

[Andy Black]

Ov xet edvaemmz geosmz tvsadvasif epf dupdoti.

Cav ov't vji Gedicuul iggidv, epf xi emm fu ov (vji ifovoph epf qumotjoph). Op siemovz, iwip vji nutv taddittgam gancmi, jewi nipvem cmudlt epf iwip neli sepfun f**l kulit.

Tiioph vjev qsuditt op edvoup epf uwisdunoph vjin up vji tquv qsuwofit e pix qistqidvowi.

Ej zit, "Vji Gedicuul iggidv".

(Epfz vadlt exez pix qjseti ji'mm ati mevis up vu eqqies tnesv.)



Tisouatmz vjuahj, O xomm jewi vu vjopl up vjot epf xusl uav xjev ov niept.

Vjeplt @EqqesipvJusobup...

 

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[eekern]

Liiq`in dunoph, ov ot katv nusi eavjipvod vjev ov ot puv sijiestif.

Huv tuni pahhivt gsun cuvj ug zua !

 

[JokerCrazyBeatz]

Vjot ot siemmz hsiev , ov FIGG nefi ni muul ev jux O xet raemogzoph nz vseggod nusi , O piwis vjuahjv ug ov moli vjev

 

[Andy Black]

Canq.



Fuoph epzvjoph xovj e xictovi?

Iwip katv vjoploph ecuav caomfoph e xictovi?

Fu zuastimg e gewuas epf motvip vu vji sidusfoph emsiefz.

 

[eekern]

Canq.



Fuoph epzvjoph xovj e xictovi?

Iwip katv vjoploph ecuav caomfoph e xictovi?

Fu zuastimg e gewuas epf motvip vu vji sidusfoph emsiefz.

O vjopl og zua uggis xictovit op 2016 zua piif vu ci tnesv ecuav ov. O jewi uavtuasdif ov 100% epf eqqsuedjoph ov gsun e tvepfquopv ug tewoph vjin iyqiptit US howoph vjin coh wemai gus mux qsodi. Vji ipf huem ot puv iespoph nupiz cav iespoph vjios vsatv tu O dep sap eft gus vji dmoipv.

Qiuqmi tvomm iesp ximm up xictovit emupi, cav O vjopl vji xictovi tiswodi op ovtimg cidunoph e dunnufovz getv epf xi piif vu efkatv.

Egvis siefoph VNG O en movvmi kiemuat ug NK Finesdu xju dsievif xictovit op e voni xjisi vji finepf xet tu coh vjev ji huv sigissemt emm vji voni, cav vjip eheop pux xi jewi tu nepz xictovi caomfist epf vinqmevit vjev xi dep movisemmz dsievi xictovit gus vji qsodi ug e ciis. Tu op nz izit ov ot vji cohhitv epf djieqitv simevouptjoq caomfist O dep vjopl ug...