amp0193
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No. You have to go to "reports" and set the date range, and then you download a spreadsheet.Basic freakin' UI question...is there a way to set the date range for the data you're looking at?
Are there any best practices for determining keywords and bid amounts (apart from burning your own cash with experiments)?
If you're concerned about cash, stick to keywords that are directly relevant to your product/book. However, there's going to be some experimenting no matter what. The default mode is "phrase match" which is going to pull in customer search terms that include that phrase. Exact match will only show searches for that keyword. You can use a site like textmechanic, or search for a keyword generator to mix up the words to create many different combinations of possible searches. Know what your break-even ACOS is, and when keywords are pushing beyond that lower the bid or drop the keyword.
Any recommendations on ad placement types (product display, sponsored products, etc...)?
Sponsored products is no different than running sponsored products through Seller Central, except the reporting is way worse. Works great, if you're not already doing it through SC. Headline ads kill it. Make a good headline, and have it drop on a "brand page" and you'll do really well with these. The CPC is significantly lower with headline ads than with sponsored products. Typically half as much cost in mine and others experience.
Is there a good benchmark for ad cost/sales volume?
Totally dependent on niche and competition. Do the math, and know when you are losing money, and don't let that happen. In general, I would say that under 20% ACoS is good, and that under 10% is great.