I think the title says it.
Amazon has its own advertising platform, which looks like an immature version of Facebook's and Google's advertising platforms.
Basically, you pay per click, and your book shows in the "Sponsored Products" or various other locations on Amazon.com.
Is anyone here using it successfully to drive sales to their books?
I have it set up and am getting a decent return (ad cost is averaging lifetime 26% of sales volume, which leaves room for profit), but it's tough to optimize due to limitations in the interface and bare-bones documentation.
Some questions I have...
PS - Apologies if this has already been covered. I did a forum search, but didn't see this specific topic.
Amazon has its own advertising platform, which looks like an immature version of Facebook's and Google's advertising platforms.
Basically, you pay per click, and your book shows in the "Sponsored Products" or various other locations on Amazon.com.
Is anyone here using it successfully to drive sales to their books?
I have it set up and am getting a decent return (ad cost is averaging lifetime 26% of sales volume, which leaves room for profit), but it's tough to optimize due to limitations in the interface and bare-bones documentation.
Some questions I have...
- Basic freakin' UI question...is there a way to set the date range for the data you're looking at?
- Are there any best practices for determining keywords and bid amounts (apart from burning your own cash with experiments)?
- Any recommendations on ad placement types (product display, sponsored products, etc...)?
- Is there a good benchmark for ad cost/sales volume?
PS - Apologies if this has already been covered. I did a forum search, but didn't see this specific topic.
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