Are famous influencers majority or minority out of successful entrepreneurs?

[genesisk5]

I see a lot of them on social media these days and I wonder if they're actually very small portion of the whole successful entrepreneurs and most of them rather want to stay unknown or if many of them are actually trying to actively reach out to the public and be famous.

 

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[Fox]

I see a lot of them on social media these days and I wonder if they're actually very small portion of the whole successful entrepreneurs and most of them rather want to stay unknown or if many of them are actually trying to actively reach out to the public and be famous.

By far minor.

Drive around the nicest part of a city and I’d say 1% have a personal brand on social media.

Our perspective of what is an entrepreneur is massively slanted by online content. Running a successful business very rarely requires any kind of personal brand - what you see on Instagram/YouTube is a very small subsection.

Most wealthy people are super low key and only show wealth within tight circles.

 

[genesisk5]

By far minor.

Drive around the nicest part of a city and I’d say 1% have a personal brand on social media.

Our perspective of online is massively slanted by… well being online.

Most wealthy people are super low key and only show wealth within tight circles.

You've just scratched all my itches. thanks a lot!

I was developing some worries about having to establish

my own personal brand, even before being successful

because it looks like everyone's doing it.

it's something called "FOMO" right?

 

[Andy Black]

I agree with @Fox except I think the 1% guess is way too high.

I remember going on a local business course and I was the only person out of 20+ that even had a Facebook account, and I rarely post to it anyway.

I'm an online marketer but barely post to my social media accounts. When I do it's kinda half-heartedly because it's not how I get business.

The businesses I have as clients want ads created that generate leads for their call center or marketing team. The thought of the owner of a business bouncing around on social media would be laughable to many of them. They're busy growing a business that can run without them.

Most business owners don't have the time or desire to be on social media as themselves.

 

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[genesisk5]

I agree with @Fox except I think the 1% guess is way too high.

I remember going on a local business course and I was the only person out of 20+ that even had a Facebook account, and I rarely post to it anyway.

I'm an online marketer but barely post to my social media accounts. When I do it's kinda half-heartedly because it's not how I get business.

The businesses I have as clients want ads created that generate leads for their call center or marketing team. The thought of the owner of a business bouncing around on social media would be laughable to many of them. They're busy growing a business that can run without them.

Most business owners don't have the time or desire to be on social media as themselves.

That makes sense. most of them want to reach out as a form of automation of their businesses, not as themselves. because I don't get to see them on social media, I felt like I should be having a wrong perspective and that reminded me of this forum and of course you guys are awesome! thank you!

 

[Guest-5ty5s4]

Social media influencers make up an extremely, super duper, infinitesimally small, microscopic section of the economy.

Yet they get a massively overwhelming amount of eyeballs, screen time, and head space.