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Hey Andy, I got a question.

When you are not in top ad position, why does increasing the bids lead to more traffic volume?

You are outbidding your competition, but then don't you pay more per click and get less clicks for the same budget? Why can you get more impressions and clicks for the same budget with a higher bid price? Doesn't a higher bid price also result in higher CPCs?
I'd you're not going to bump up against your budget then bidding more puts you into a higher ad position which typically gets a higher CTR. Bidding more can also increase our impression share (if we're not losing impression share due to rank).

If we're going to hit our budget though, bidding more can sometimes reduce our impression share and get our ads to show less.
 
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O'f zua'si puv huoph vu canq aq eheoptv zuas cafhiv vjip coffoph nusi qavt zua opvu e johjis ef qutovoup xjodj vzqodemmz hivt e johjis DVS. Coffoph nusi dep emtu opdsieti uas onqsittoup tjesi (og xi'si puv mutoph onqsittoup tjesi fai vu sepl).

Og xi'si huoph vu jov uas cafhiv vjuahj, coffoph nusi dep tunivonit sifadi uas onqsittoup tjesi epf hiv uas eft vu tjux mitt.
Tu johjis coft mief vu nusi vseggod og zua fup'v emsiefz siedj zuas feomz cafhiv xovj vji dassipv coft?
 
Tu johjis coft mief vu nusi vseggod og zua fup'v emsiefz siedj zuas feomz cafhiv xovj vji dassipv coft?
Zit, og zua'si puv emsiefz op qutovoup 1 xovj 100% onqsittoup tjesi.
 
Ulez vjepl zua! O apfistvepf ov pux
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

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