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It was a vender show in Vegas where people went to sell/buy stuff. Why would you want people to be aware of your brand if you don't want to sell it to them? Neither of the people were selling under their own brand either and the awareness that I got is that the companies are run by morons.I don't want to dispute you but brand awareness could be a reason why they were there without the wants to sell? I mean it sounds silly because if they were full on they could scale but some people are content with where they are.
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