Best Practise Webdesign For All Beginner Ecommerce Guys

[St.Alpine]

I honestly think most of the "clean, uncluttered" sites are dreadfully boring, and sometimes obtrusive. They seem to be more about stroking the designer's ego than giving the users what they want. I hate when I land on one of those "minimalist" homepages. They feel glossy and useless, like they were meant to be a single-page magazine ad, or something. I just want a homepage that launches me into interacting with the meat of the site. I don't want to have to notice the homepage like it were some kind of art object.

Good webdesign has nothing to do with an art object. Although a clean webdesign is nice to look at, the main focus lies on useability.
For every website made, designers have goals:

• conversion
• lead generation
• mail list building
• sharing content
• etc.

If a website looks clean or minimalistic, it is not because the designer gets high from designing it.
It looks clean because so, it is easy to navigate and probably has big call to action headlines/buttons so that the user is taking the expected action.

Although, Lings website is not how I would've done it, her success speaks for itself. The design is intentionally made like that and not by accident.

P.S. It is good to know that the karaoke girl has 15 options.

 

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[LINGsCARS]

HOLY **** this works!?
I clicked on different tabs and... all pages are the same. It didn't occur to me to scroll down.

Hmmm Skipper

When I use this forum, every page looks the same on my laptop... until I scroll down. It's a novel idea Hahahaha

I am indeed a sweet trustworthy girl

Do we have to replace swearing words with words like "freaking" on here? In the UK, "fecking" is the favourite replacement word from that Father Ted TV show.

I would like to thank all you ... freakers ... for your contributions hahaha

Ling

 

[PatrickP]

Patrick, no need for a PM

Feel free to post me one, I never refuse a free offer. As long as I don't get recruited into the Moonies or Falun Gong.

LING Valentine
LING World HQ
Vance Business Park
Gateshead, UK
NE11 9NE

I'll return the favour with special gifts. I'll send you a free Mao red book, if you want. Hahaha.

Ling

Ok Ling I will have one sent!

I am surprised that you haven't already bought/read the book written by the owner of this forum.

You do know about kindle right?

 

[LINGsCARS]

Good webdesign has nothing to do with an art object. Although a clean webdesign is nice to look at, the main focus lies on useability.
For every website made, designers have goals:

• conversion
• lead generation
• mail list building
• sharing content
• etc.

If a website looks clean or minimalistic, it is not because the designer gets high from designing it.
It looks clean because it has big fonts for the call to action headlines/buttons so that the user
is taking the expected action.

I generally disagree with this. It is a rational argument about rational websites. But often these type of sites you describe are defeatist and boring. They don't inspire any emotion, and we all know that emotion is what makes the world go around. There are zillions of startups doing these identikit "clean" sites.

I don't like them. I don't see who runs them, I don't know who I'm dealing with, there is no energy.

But that's just me I guess.

Ling

 

[LINGsCARS]

Ok Ling I will have one sent!

I am surprised that you haven't already bought/read the book written by the owner of this forum.

You do know about kindle right?

Thanks, I'll read it. I have no idea who is the owner of this forum, sorry.

I don't mind real books or kindle books. Either works for me. It's the words that do the stuff, not the format.

But thanks, appreciate it.

Ling

 

[theDarkness]

Good webdesign has nothing to do with an art object. Although a clean webdesign is nice to look at, the main focus lies on useability.
For every website made, designers have goals:

• conversion
• lead generation
• mail list building
• sharing content
• etc.

If a website looks clean or minimalistic, it is not because the designer gets high from designing it.
It looks clean because so, it is easy to navigate and probably has big call to action headlines/buttons so that the user is taking the expected action.

Although, Lings website is not how I would've done it, her success speaks for itself. The design is intentionally made like that and not by accident.

P.S. It is good to know that the karaoke girl has 15 options.

I don't doubt that the "clean" designer-fetish type of site works for some sites. Like I said, if the focus is on the user then I don't really care, as the they're likely testing and optimizing. But surely you've seen those typically "clean" homepages that leave the user with no clearly defined path of action. These feel like a static object to me, and I almost always click away immediately.

 

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[St.Alpine]

I generally disagree with this. It is a rational argument about rational websites. But often these type of sites you describe are defeatist and boring. They don't inspire any emotion, and we all know that emotion is what makes the world go around. There are zillions of startups doing these identikit "clean" sites.

Hi Ling,

wouldn't you say, that the design we see today came through evolution?
People have learned what works best and now implementing it.
Color choices, element arrangement...
All perfected through testing.

I am not saying it will stay like this for 800 years. As soon as everybody is using smartphones
to look at websites, the current design has to adapt to it again/already doing it.
That's a question of responsivness.

-Kevin

 

[LINGsCARS]

Hi Ling,

wouldn't you say, that the design we see today came through evolution?
People have learned what works best and now implementing it.
Color choices, element arrangement...
All perfected through testing.

I am not saying it will stay like this for 800 years. As soon as everybody is using smartphones
to look at websites, the current design has to adapt to it again/already doing it.
That's a question of responsivness.

-Kevin

Kevin,

My opinion is that it's just a race to emulate the Appleness factor. Grey Helvetica a speciality. Lots of white space. Easy to pitch to the boardroom, cheap to make, quick to code, HIGH PROFIT for the builder, any contra argument dismissed by saying "clean" 500 times.

I want to do interesting things, go interesting places (China is a VERY messy place), meet interesting people, have interesting discussions, drive interesting cars (I do have a petrol V8 6.0 6x6 Zil nuclear missile truck. And a little yellow Daimler Ferret mini-tank with a .30cal Browning machine gun that has Rolls Royce engine ...one-upmanship there). I don't want to exist in some antiseptic clean room like some modern art facility.

But whatever, each to their own.

==


Errr... smartphones. I don't have a responsive (or adaptive) site, do you think I could ever code THAT from my site? You're dreaming.

I have a mobile site. A dedicated mobile site. Try it on a phone... or even on your PC here m.lingscars.com and screw your eyes up and imagine it on a phone. Hahaha. I wait for the howls of protest. Wear sunglasses.

Ling

 

[splok]

Thanks for the great discussion Ling!

Dragon's Den video:
[video=youtube;cc1ktZRZ5ZM]http://www.youtube.com/watch?v=cc1ktZRZ5ZM[/video]

 

[mayana]

This is a GREAT thread!

 

[FastNAwesome]

My opinion is that it's just a race to emulate the Appleness factor. Grey Helvetica a speciality. Lots of white space. Easy to pitch to the boardroom, cheap to make, quick to code, HIGH PROFIT for the builder, any contra argument dismissed by saying "clean" 500 times.

I want to do interesting things, go interesting places (China is a VERY messy place), meet interesting people, have interesting discussions, drive interesting cars (I do have a petrol V8 6.0 6x6 Zil nuclear missile truck. And a little yellow Daimler Ferret mini-tank with a .30cal Browning machine gun that has Rolls Royce engine ...one-upmanship there). I don't want to exist in some antiseptic clean room like some modern art facility.

You are the coolest ever And you really made my day Love how you turned down their not so good offer in that show.

I have a mobile site. A dedicated mobile site. Try it on a phone... or even on your PC here m.lingscars.com and screw your eyes up and imagine it on a phone. Hahaha. I wait for the howls of protest. Wear sunglasses.

Super cool. Not satisfied with the test though, it proposed me a Vauxhall, that's an Opel, I ain't gonna drive that

PS. thanks for so many valuable business lessons you shared here in just a few posts.

 

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[DeletedUser2]

I await the intelligent observations from you lot, heh

I am speechless.

except,

ROCK ON!!!

 

[DeletedUser2]

Thanks for all comments, very happy to discuss points. It's so pleasant not to have a confrontational forum. Like it

lOVE IT

ya, we slap wanna be idiots, we LOVE people who get it done!

and you look like you get it done.


Patrick, I think the press says she sells 5M in cars a month. (retail value of all the cars)

her commish might be 1K per car sold. rather than her buying the inventory. (zero inventory sales are great)

if she sold 100 50K cars (BMW) then she made 5M in gross sales (retail) 100K in commish, with a 50% net margin or about 50K in NET profit.

(yep clear as mud)

GREAT Thread.

Ling im hanging a picture of you on the wall over the fireplace! new hero of the week!

 

[JamesSJ]

Ling is great!

I first was aware of her a few years ago on Dragons Den (like Shark Tank)... I believe she didn't take their offer

Well done a great success. Just goes to show sometimes not following best practice can work wonders!

 

[LINGsCARS]

Well, I'm not bloody superwoman hahahaha. I just stand and fight my corner.

I will be off air for a few days, as taking my team to Majorca (Spanish island, for Americans) for a 4-day break. It's nice to treat them after a hard year's work. We always have a trip... it's a kind of tradition.

The car dealers who supply the cars for me have chipped in $5000 of spends for my 9 staff coming with me which means they struggle to spend it all, as the hotel is all-inclusive. Great, eh? Gonna get very drunk, and relax on the beach.



How luxurious will it be? Well, put it this way... I've booked the front two rows of seats on the Ryanair flight there, and back. Pure luxury!! Hahahaha. We'll buy a few scratchcards on the plane, for fun.

I am single-handedly saving the Spanish economy

Speak soon.

Ling

 

[Milkanic]

Everything I thought I knew of this world is now shattered. The Chuck E. Cheese of car leasing.

 

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[Enki]

Majorca, come on vacation leave on ...... You simply do not return from Majorca.