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fanocks2003

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You guys should read, if you haven't already, two books that have seriously impacted my decision making in business:

"The Diceman" and "The Book of The Die" by Luke Rhinehart (the real name of the author is George Cockroft).

These books bring up the idea of using a die to decide for you from a couple of choices you have listed on a piece of paper. Usually 6, but you can list more or less of course.

I know I am not the only entrepreneur with this problem called "decision-phobia". "Decision-phobia" emerge when you have to make so many decisions all day long that you're head just spins out of control (I am happy I am not the actual CEO anymore. How the *bip* do they manage to keep sane anyway?)

Anyway, long story short. If you have business decisions to make, you need to make them (kind of obvious). Even if that decision means, making no act at all.

So if you have a decision and there are a lot of choices you consider being great alternatives, why not list all of these alternatives and throw a die and let the die decide for you? When a decision has been made, implement the decision. No second guesses.

I do it from time to time when I can't decide. To many options is not always a great thing to have. Sometimes less options is better.

I have actually thrown a die when making decisions about brushing my teeth, what I am supposed to eat, what to drink, what clothes to wear. It is so much easier when that little cube make the decision for you. But you still make the alternatives. You set the stage, so now real danger can happen. Unless you want it risky of course.

If "4 hour work week" turned over some stones, I guess these two books will open up a new universe of craziness...:).
 
I flip a coin often to make decisions that aren't business oriented ... where to eat, to work out, leave/stay home, etc.

I don't make business decisions this way however and usually use something a bit more analytical ... a weighted average decision matrix.
 
I recommend The Entrepreneurs Book of Checklists by Robert Ashton. A good book for reference, easy to read, it is mostly based on short bullet points and gets to the facts fast without all the nonsense in between. Great for small business start ups, and has case studies as well.
 

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