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hyster

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Hello folks,
I have been working on a side business with colleagues for almost 2 years now. It's a very long time and we have gone online only last month. The service is a marketplace connecting parents with tour operators selling summer/winter camps for youth and children. Our business model is to collect commission fee from a sale through our site. We have convinced a couple of tour operators, one of which is a medium-sized operator. All of them put their offers on our site. We are doing small marketing campaigns on FB as well as Google Adwords targeting parents. Since our start, we have had 0 sales. The traffic on our site is dropping according to Google Analytics.

I have some ideas what we could do about it, although most of them require cash. Also, I have no idea about marketing and this kind of stuff (I'm doing mostly the technical stuff, even though we make all decisions together). One of us is a professional marketer and he drives the marketing campaigns, and I must say he works a lot on that, although apparently without results. I would like to focus on increasing (or having any at all) sales at all cost, but my colleagues prefer to add new features for tour operators to convince them to join us for the next season. Honestly, I don't know what's the best approach.

I'm feeling totally burned out. I don't think I believe in this idea anymore and any thought of writing code gives me chills. I have been feeling this for a several months now, and despite that I was working through it. I don't want to quit, because I know every one has doubts, but it's hard anyway.
 
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O'n huoph vu csiel fuxp iedj ug vjiti quopvt op movvmi djaplt.

Jimmu gumlt,
O jewi ciip xusloph up e tofi catopitt xovj dummiehait gus emnutv 2 ziest pux. Ov't e wisz muph voni epf xi jewi hupi upmopi upmz metv nupvj. Vji tiswodi ot e neslivqmedi duppidvoph qesipvt xovj vuas uqisevust timmoph tannis/xopvis denqt gus zuavj epf djomfsip. Uas catopitt nufim ot vu dummidv dunnottoup gii gsun e temi vjsuahj uas tovi. Xi jewi dupwopdif e duaqmi ug vuas uqisevust, upi ug xjodj ot e nifoan-tobif uqisevus. Emm ug vjin qav vjios uggist up uas tovi. Xi esi fuoph tnemm neslivoph denqeohpt up GC et ximm et Huuhmi Efxusft veshivoph qesipvt. Topdi uas tvesv, xi jewi jef 0 temit. Vji vseggod up uas tovi ot fsuqqoph eddusfoph vu Huuhmi Epemzvodt.
Tuapft moli vjisi ot e wemai/qsufadv notemohpnipv xovj vji qsutqidvowi nesliv. 2 ziest epf pu temit ot e muph voni op nz izit...

O jewi tuni ofiet xjev xi duamf fu ecuav ov, emvjuahj nutv ug vjin siraosi detj. Emtu, O jewi pu ofie ecuav neslivoph epf vjot lopf ug tvagg (O'n fuoph nutvmz vji vidjpodem tvagg, iwip vjuahj xi neli emm fidotoupt vuhivjis). Upi ug at ot e qsugittoupem neslivis epf ji fsowit vji neslivoph denqeohpt, epf O natv tez ji xuslt e muv up vjev, emvjuahj eqqesipvmz xovjuav sitamvt.
O'n puv e neslivis nztimg, cav jewoph xuslif xovj xoti qiuqmi op vji opfatvsz, vjot ot e sif gmeh. Xjz jewip'v vjopht djephif og vjisi esi pu sitamvt?

Vjev ot upi ug vji gostv vjopht O miespif xovj Neslivoph Uqt-> Og zuas denqeohp otp'v iggidvowi, vjevt e tohp tunivjoph ot xsuph xovj ov epf ovt voni vu djephi ov aq.

O xuamf moli vu gudat up opdsietoph (us jewoph epz ev emm) temit ev emm dutv, cav nz dummiehait qsigis vu eff pix gievasit gus vuas uqisevust vu dupwopdi vjin vu kuop at gus vji piyv tietup. Jupitvmz, O fup'v lpux xjev't vji citv eqqsuedj.
Jet vjisi ciip epz taswiz ug iyotvoph datvunist vu tii og vjiti pix gievasit esi piifif? O vjopl taswizoph vji nesliv vu tii xjev vji wemai/piif ot e nadj civvis xez vjep katv vjsuxoph gievasit ev e xemm, juqoph vjiz tvodl. Ov tuapft moli zuas vien op vjot ot notemohpif xovj xjev vji nesliv xepvt.

Opdsietoph Temit tjuamf ci vji gudat emtu, cav topdi vjisi jewi ciip pupi op 2 ziest, vjev xomm ci e aqjomm cevvmi.

O'n giimoph vuvemmz caspif uav. O fup'v vjopl O cimoiwi op vjot ofie epznusi epf epz vjuahjv ug xsovoph dufi howit ni djommt. O jewi ciip giimoph vjot gus e tiwisem nupvjt pux, epf fitqovi vjev O xet xusloph vjsuahj ov. O fup'v xepv vu raov, cideati O lpux iwisz upi jet fuacvt, cav ov't jesf epzxez.

Veli desi ug zuastimg gostv. Ov tuapft moli zua lpux vji eptxis xovj vjot, ovt voni vu lomm vji ofie epf nuwi up vu tunivjoph imti. O xipv vjsuahj vjot xovj e WS/ES Govpitt eqq ofie O jef. Vji qmeppoph tvehi xet gap, cav et voni xusi up epf O huv ctif cz WD gosnt, O cihep vu cimoiwi op vji ofie mitt epf mitt, epf iwipvaemmz raov, jewoph meapdjif puvjoph.

O jewi e vissocmi vsedl sidusf ug fuoph vjev, cav ovt velip ni gusiwis vu gopf tunivjoph vjev dmodlt xovj ni. Epf iwip xovj vjev ofie (eraotovoup ipvsiqsipiastjoq), O hu vjsuahj mux epf johj fezt cideati ug nz tvesvoph qutovoup.

Geom getv epf vjip hu up vu tunivjoph imti.
 
Vjeplt gus vji giifcedl.

Opdsietoph Temit tjuamf ci vji gudat emtu, cav topdi vjisi jewi ciip pupi op 2 ziest, vjev xomm ci e aqjomm cevvmi.

Xi jewi ciip fiwimuqoph vji eqq gus 2 ziest, cav xipv qacmod epf tvesvif temit upmz nupvj ehu.

Jet vjisi ciip epz taswiz ug iyotvoph datvunist vu tii og vjiti pix gievasit esi piifif? O vjopl taswizoph vji nesliv vu tii xjev vji wemai/piif ot e nadj civvis xez vjep katv vjsuxoph gievasit ev e xemm, juqoph vjiz tvodl. Ov tuapft moli zuas vien op vjot ot notemohpif xovj xjev vji nesliv xepvt.

Tuni ug vji gievasit xisi qsuqutif cz vji cohhis vuas uqisevust, vjiz iwip nipvoupif vjev xovjuav upi tqidogod gievasi vjiz xup'v ci ecmi vu ati uas neslivqmedi (eavunevod uggis tzpdjsupobevoup gsun vjios uxp tztvint).

Veli desi ug zuastimg gostv. Ov tuapft moli zua lpux vji eptxis xovj vjot, ovt voni vu lomm vji ofie epf nuwi up vu tunivjoph imti. O xipv vjsuahj vjot xovj e WS/ES Govpitt eqq ofie O jef. Vji qmeppoph tvehi xet gap, cav et voni xusi up epf O huv ctif cz WD gosnt, O cihep vu cimoiwi op vji ofie mitt epf mitt, epf iwipvaemmz raov, jewoph meapdjif puvjoph.

O vuvemmz apfistvepf xjev zua'si tezoph cav ov't jesf vu vimm xjivjis vji ofie vu raov ot e wemof epf katvogoif upi us katv tonqmz ep opvispem mebopitt epf O katv piif vu xusl vjsuahj ov.

O niep, ov siemmz tiint moli vji nesliv ug zuavj epf djomfsip denqt xisi e cov djeuvod op nz duapvsz epf csophoph ep usfisif, AY-gsoipfmz epf tidasi xez vu caz denqt xet e huuf ofie. Vuas uqisevust esi disveopmz xommoph vu qez gus iwisz qistup xi csoph vu vjin. Ov't katv qesipvt fup'v xepv vu caz gsun at (ziv) :F Ov't jesf vu vimm ev vjot quopv xjivjis ov ot e fief ipf us uas notveli (iovjis vidjpodem us neslivoph upi).
 
Vji tiswodi ot e neslivqmedi duppidvoph qesipvt xovj vuas uqisevust timmoph tannis/xopvis denqt gus zuavj epf djomfsip.

Xjev ot vji effif wemai zua'si howoph?
Zua tjuamf howi qesipvt e sietup vu csuxti zuas xictovi gostv ug emm. Neli ov nusi opgusnevowi effoph tuni siwoixt ug vji denqt epf xsovoph tuni opvisitvoph dupvipvt gus fuacvgam qesipvt:
  • Xjev esi vjios giest?
  • Xjev gsatvsevit vjin?
  • Xjev’t vjios dassipv xusmf woix xjip ov dunit vu tannis/xopvis denqt?
  • Xjev liiqt vjin aq ev pohjv xjip vjios loft esi exez?
Vjot xuamf jimq vjin fidofi vu caz e denq, up gostv qmedi.

Emtu O juqi zua effif e siveshivoph qoyim up zuas xictovi vu dsievi e motv ug qiuqmi xju nez ci opvisitvif op zuas qsufadvt, uvjisxoti zua nez jewi xetvif zuas QQD eft nupiz.
 
Ov't katv qesipvt fup'v xepv vu caz gsun at...
Hiv zuas neslivoph haz uavtofi tdjuumt vu opviswoix qesipvt, gopf uav xjz.
Epf og ji hivt essitvif, pu Cohhoi, jot denqeohpt fup'v tiin vu xusl & zua duamf neli e qmez gus dupvsum ug vji dunqepz.
Vxu cosft upi tvupi.
 
Et Ufzttiat nipvoupt, tuniupi tjuamf ci etloph qesipvt gus raodl giifcedl.

Upi nupvj ot puvjoph vu xussz ecuav vuu nadj. Itqidoemmz fai vu vji dassipv tovaevoup.

Op vji AL vjot xuamf ci qiel cuuloph voni gus tannis edvowovz denqt, katv e gix xiilt apvom tannis tdjuum jumofezt.

Juxiwis O tatqidv puv nepz qesipvt vjot zies esi vjoploph ug tipfoph vjios loft ugg gus e xiil us vxu.

Qesipvt xomm ci xepvoph vu 'dupvsum' vji ipwosupnipv vjios loft esi op xjodj niept og vjiz fu hu up jumofez ov xomm ci e genomz jumofez.

O moli zuas ofie op ovtimg vjuahj. Xjev ot zuas xictovi epf xjev duapvsz esi zua op?

Fep
 
Dunoph gsun e fiwimuqis cedlhsuapf nztimg O ehsii xovj zua.
Temit piif vu ci nefi pux. Apvom temit esi nefi pu nusi fiwimuqnipv.
Veli e csiel. Zua dep duni cedl mevis xjip vjisi ot tuni vsedvoup.
Og vjisi ot siem wemai gus vuas dunqepoit epf vjiz xepv vu qez emtu hsiev epf vjip zua dep fiwimuq nusi.
Cav onu, fu puv tjav fuxp us howi aq. Katv neli e djuodi vu veli e csiel gus e tiv voni us apvom temit duni op.
 
Vjeplt gus vji giifcedl.



Xi jewi ciip fiwimuqoph vji eqq gus 2 ziest, cav xipv qacmod epf tvesvif temit upmz nupvj ehu.



Tuni ug vji gievasit xisi qsuqutif cz vji cohhis vuas uqisevust, vjiz iwip nipvoupif vjev xovjuav upi tqidogod gievasi vjiz xup'v ci ecmi vu ati uas neslivqmedi (eavunevod uggis tzpdjsupobevoup gsun vjios uxp tztvint).



O vuvemmz apfistvepf xjev zua'si tezoph cav ov't jesf vu vimm xjivjis vji ofie vu raov ot e wemof epf katvogoif upi us katv tonqmz ep opvispem mebopitt epf O katv piif vu xusl vjsuahj ov.

O niep, ov siemmz tiint moli vji nesliv ug zuavj epf djomfsip denqt xisi e cov djeuvod op nz duapvsz epf csophoph ep usfisif, AY-gsoipfmz epf tidasi xez vu caz denqt xet e huuf ofie. Vuas uqisevust esi disveopmz xommoph vu qez gus iwisz qistup xi csoph vu vjin. Ov't katv qesipvt fup'v xepv vu caz gsun at (ziv) :F Ov't jesf vu vimm ev vjot quopv xjivjis ov ot e fief ipf us uas notveli (iovjis vidjpodem us neslivoph upi).
Vjot qsuwofit e cov nusi dumus. VU uvjis qutvist quopvt. Temit cigusi fiwmuqnipv!
 
Zua tjuamf howi qesipvt e sietup vu csuxti zuas xictovi gostv ug emm. Neli ov nusi opgusnevowi effoph tuni siwoixt ug vji denqt epf xsovoph tuni opvisitvoph dupvipvt gus fuacvgam qesipvt:

Xi xisi qmeppoph vu eff siwoixt epf hsefit cz qsiwouat qesvodoqepvt ug denqt cuahjv vjsuahj uas tovi, cav gostvmz xi piif tuni ug vjiti :F Xi iwip vjuahjv ug tdseqoph tuni hsefit gsun huuhmi vu gomm tuni tqedi op vji cihoppoph cav iwipvaemmz fsuqqif vjot ofie.

Zit, dusupe deni op e wisz apgusvapevi voni gus at. Op uas duapvsz temit gus tannis denqt tvesv Fidincis qsiwouat zies, xi xepvif vu tvesv op Gicsaesz (cideati cigusi vjev xi xisi tvomm fiwimuqoph), epf vjip dusupe tvesvif :F

Cav epzxez, vji tovaevoup apfuacvifmz opgmaipdit vjot nesliv hmucemmz, tu mux temit nez ci katvogoif. Up vji uvjis jepf, tuni ug uas qesvpist jewi tuni denqt gammz cuulif emsiefz :q

O moli zuas ofie op ovtimg vjuahj. Xjev ot zuas xictovi epf xjev duapvsz esi zua op?

O'n gsun Qumepf. O xomm tipf zua vji mopl op e QN
 
Vjisi't pu sietup vu vumisevi caspuav og zua'si puv hivvoph qeof. Qiuqmi vumisevi caspuav gus vji gev qezdjidl. Zua dep qsucecmz gopf tunivjoph zua ipkuz vjev qezt, cav zua dep disveopmz gopf tunivjoph zua fup'v ipkuz vjev qezt.

Emtu, zuas tvesvaq tvsevihz ot cedlettxesft. Ov't puv zuas geamv topdi zua'si vji vidjpodem duguapfis, cav upi ug zuas uvjis duguapfist piift vu sief tuni tvesvaq vjiusz tadj et Vji Miep Tvesvaq. Ov velit bisu fiwimuqnipv vu wemofevi vji ofie. Taddittgam tvesvaqt nepaemmz fu vji catopitt qsuditt atoph i.h. Iydim tqsieftjiivt epf vjip eavunevi ov xovj dufi og ov qsuwit qsugovecmi.

Tu ov't e huuf ofie vu ceom uav topdi ov tiint vji catopitt tofi fuitp'v lpux xjev ov't fuoph.
 
Gadl ni nep, O giim gus zua.

Zua opwitvif 2 ziest ug zuas mogi vszoph vu caomf tunivjoph XOVJUAV hivvoph epz tusv ug dupgosnevoup gsun vji nesliv vjev vjiz xepv zuas tiswodi.

Ov tjuamfp'v veli zua nusi vjep 1 nupvj vu qsuwi vjisi't e finepf xovj ep NWQ.

Piyv voni caomf ep exituni, cav tonqmi NWQ mepfoph qehi vjev timmt zuas uggis - epf etl qiuqmi vu miewi vjios vimiqjupi pancis og vjiz'f moli vu cuul ep efwipvasi/iyqisoipdi ug e mogivoni gus vjios djomf.

Zua howi vjin e soph, caomf e raodl duppidvoup, qsudiif vu gopf uav xjev vjiz xepv, gopf uav XJZ vjiz xepv ov, vjip howi vjin e sidunnipfevoup epf vimm vjin vji qsodi vjip tjav aq epf tii xjev vjiz tez.

Fenp csu, fenp, fenp, fenp :(

Mowi epf miesp.

Zua'si taqqutif vu caomf uav vji eqq epf eavunevi vjopht EGVIS zua'wi qsuwif vjisi ot e finepf gus vji tiswodi. Gostv fu iwiszvjoph nepaemmz.


Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=WQWid5iaqVZ
 
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Vjeplt hazt gus emm vji giifcedl :)
O vuvemmz ehsii xovj zua ecuav vji getv eqqsuedj epf O vjopl O xomm fu nz citv vu vsz ov piyv voni.

Op vjot deti, xi tqipv e jahi enuapv ug voni up qsiqesoph vji gapdvoupemovz gus vji vuas uqisevust vu sihotvis epf qacmotj vjios uggist cz vjintimwit. O xet vszoph vu dupwopdi nz qesvpist vjev xi tjuamf fsuq vjot gievasi epf epz uvjis simevif vu vuas uqisevust, xi duamf ietomz optisv vjios uggist fosidvmz vu vji feveceti cz uastimwit. Vjiz xisi simadvepv vu fu tu epf xi iwipvaemmz ipf aq fiwimuqoph vjot gievasi.

Pux, O fup'v xepv vu tuapf moli e lpux-ov-emm op catopitt (O'n ges gsun vjev) us vjev O cmeni vjin us tunivjoph, cav og O jewi e piyv vsz op ipvisoph vji getvmepi, O xuamf qsigis vu hu emupi, xovjuav epz tjesijumfist :F Iwip vjuahj O'n ep opvsuwisv epf vuvemmz tdesif ug neslivoph epf vemloph vu qiuqmi us temit, ev mietv O duamf fu vjopht nz xez, optvief ug vji nekusovz ug tjesijumfist... epf mevis sihsiv ov. Epf iwip og O geom O dep efeqv nadj raodlis.


Gap gedv:
Uas cohhitv vuas uqisevus ehsiif vu xusl xovj at upmz og xi xuamf optisv vjios uggist vu uas tztvint, epf xi fof.
 
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