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Cases of modern companies who introduced a new type of product

Marketing, social media, advertising

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Hey guys,

Do you know any examples of companies that introduced a new type of product? With lots of information on their marketing strategy and execution.

For example Apple that introduced the Ipad
Or the launch of Red Bull before energy drinks were famous. ("Redbull gives you wings")
When Milk was first introduced (they marketed by saying its very healthy)


This information could be very useful and could give you ideas about the activities that you are doing.
 
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