That's a risk, but it's mostly overblown in my opinion. Honestly, anyone can do basic digital marketing type stuff after watching a few YouTube videos and some Udemy courses. This isn't nuclear physics or engineering that requires 4 years of schooling and a license.
These small-medium business owners hire us (marketers) because they don't want to spend TIME even thinking about this stuff. If they do, then they're probably gonna be a cheap client or a micromanager.
I can only share my experiences as a business owner, I could be very much in the absolute minority here so don't take this as advice on how to cold email someone, but I get emails every day from people offering services of all types, and the ones that open with pointing out how bad something is go straight to trash. (Along with ones that have spelling errors or that look generic, as though the person hasn't even looked at my online presence)
Because as you rightly pointed out, this isn't rocket science (well for me it is a bit as I'm not very tech savvy haha!) and there are heaps of people out there that offer the services, so I'm more likely to want to work with someone who wants to help build on what I've started, rather than spend money on someone who wants to criticise the house I've built.
Now if I seek you out, because you've been recommended to me, or I know you or someone you've done work for, high rating somewhere, whatever the reason, then thats different. If I approach someone and want/need their skills go ahead and tear it apart and make it amazing!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today