User Power
Value/Post Ratio
303%
- Jan 18, 2022
- 429
- 1,299
Started my agency 08/22 and sold it earlier this month for 12X,XXX.
I never touched cold outreach because the data says it isn't worth the time/effort. Instead, I put more effort into finding the actual decision makers (LinkedIn is great for this), and I'd drum up value on contact.
A short list of potential updates/changes and why they matter, a "reel" explaining how/where/why their SEO is being negatively effected, etc.
Outside of that, get yourself a solid team of sales people and pay them via commission. Teach them how to explain/show value in whatever your agency is offering, and then let them worry about landing clients.
Cheers.
I never touched cold outreach because the data says it isn't worth the time/effort. Instead, I put more effort into finding the actual decision makers (LinkedIn is great for this), and I'd drum up value on contact.
A short list of potential updates/changes and why they matter, a "reel" explaining how/where/why their SEO is being negatively effected, etc.
Outside of that, get yourself a solid team of sales people and pay them via commission. Teach them how to explain/show value in whatever your agency is offering, and then let them worry about landing clients.
Cheers.